{"id":200422,"date":"2026-11-13T00:00:00","date_gmt":"2026-11-12T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/la-nouvelle-collection-ah27-de-schoeffel-est-arrivee\/"},"modified":"2026-11-13T00:00:00","modified_gmt":"2026-11-12T23:00:00","slug":"la-nouvelle-collection-ah27-de-schoeffel-est-arrivee","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/la-nouvelle-collection-ah27-de-schoeffel-est-arrivee\/","title":{"rendered":"La nouvelle collection AH27 de Sch\u00f6ffel est arriv\u00e9e."},"content":{"rendered":"<p>\u00ab Je sors. \u00bb reste notre promesse. Et nous continuons \u00e0 d\u00e9velopper ce qui se cache derri\u00e8re.<\/p>\n<p>\u00catre dehors signifie quelque chose de diff\u00e9rent pour chacun. Pour nous, c\u2019est le moteur qui nous pousse \u00e0 faire \u00e9voluer Sch\u00f6ffel sans cesse. Nous devenons plus sportifs, apportons des impulsions fra\u00eeches \u00e0 nos collections tout en restant fid\u00e8les \u00e0 ce qui nous distingue depuis 222 ans : une compr\u00e9hension profonde des textiles et des coupes.<\/p>\n<p>Avec \u00ab Balance in Bewegung. \u00bb, ce chemin prend une nouvelle facette. Nous ne voulons pas seulement enthousiasmer les gens pour l\u2019ext\u00e9rieur, mais les accompagner avec des produits qui correspondent \u00e0 leur vie.<\/p>\n<p>Pour ce faire, nous d\u00e9veloppons \u00e9galement notre communication de marque \u2013 notamment avec notre premi\u00e8re apparition en CTV. Nous rendons ainsi la marque encore plus visible et renfor\u00e7ons sa pr\u00e9sence directement au PdV.<\/p>\n<p>En compl\u00e9ment, nous cr\u00e9ons avec la Service Factory des opportunit\u00e9s pour rendre notre comp\u00e9tence et notre service tangibles dans le commerce.<\/p>\n<\/p>\n<p><strong>Une combinaison de styles connus et d\u2019un regard neuf.<\/strong><\/p>\n<p>Certains produits ont depuis longtemps gagn\u00e9 une place fixe dans l\u2019assortiment.<\/p>\n<p>Les <strong>vestes 3-en-1 Ash et Yew<\/strong>, nos <strong>Winter Pants<\/strong> et les <strong>Fleece Styles<\/strong> b\u00e9n\u00e9ficient d\u2019une mise \u00e0 jour moderne.<\/p>\n<p>Nous avons syst\u00e9matiquement d\u00e9velopp\u00e9 et nettement renforc\u00e9 la collection, particuli\u00e8rement dans le segment polaire.<br \/>Pour l\u2019<strong>Ins Jacket Style Awareo<\/strong>, la polyvalence est au c\u0153ur du concept : un <strong>produit phare polyvalent<\/strong> pour diff\u00e9rentes situations et plus de possibilit\u00e9s au quotidien.<\/p>\n<p>Avec <strong>HeatLock\u00ae AERO<\/strong>, nous apportons une innovation \u00e0 la collection dont nous nous r\u00e9jouissons particuli\u00e8rement.<\/p>\n<p>La technologie utilise l\u2019effet isolant de l\u2019air emprisonn\u00e9 et allie chaleur, l\u00e9g\u00e8ret\u00e9 et grand confort de port. M\u00eame en cas d\u2019humidit\u00e9, la performance thermique est maintenue et assure un confort fiable dans des conditions changeantes.<\/p>\n<p>Nous nous r\u00e9jouissons de vous pr\u00e9senter personnellement les nouveaut\u00e9s et les id\u00e9es pour la saison \u00e0 venir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Je sors. \u00bb reste notre promesse. Et nous continuons \u00e0 d\u00e9velopper ce qui se cache derri\u00e8re. \u00catre dehors signifie quelque chose de diff\u00e9rent pour chacun. Pour nous, c\u2019est le moteur qui nous pousse \u00e0 faire \u00e9voluer Sch\u00f6ffel sans cesse. Nous devenons plus sportifs, apportons des impulsions fra\u00eeches \u00e0 nos collections tout en restant fid\u00e8les [&hellip;]<\/p>\n","protected":false},"author":2196,"featured_media":199721,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-200422","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nouvelle collection AH27 de Sch\u00f6ffel est arriv\u00e9e. - sportbiz by ASMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/la-nouvelle-collection-ah27-de-schoeffel-est-arrivee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nouvelle collection AH27 de Sch\u00f6ffel est arriv\u00e9e. - sportbiz by ASMAS\" \/>\n<meta property=\"og:description\" content=\"\u00ab Je sors. \u00bb reste notre promesse. 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