{"id":200419,"date":"2026-11-12T00:00:00","date_gmt":"2026-11-11T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/yeti-built-for-the-wild\/"},"modified":"2026-11-12T00:00:00","modified_gmt":"2026-11-11T23:00:00","slug":"yeti-built-for-the-wild","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/yeti-built-for-the-wild\/","title":{"rendered":"YETI \u2013 Built For The Wild"},"content":{"rendered":"<p><strong>20 ans de YETI : une marque qui, par conviction, ne fait aucun compromis<\/strong><\/p>\n<p>En 2006, c\u2019est en p\u00eachant et en chassant dans l\u2019\u00c9tat am\u00e9ricain du Texas que les fr\u00e8res Roy et Ryan Seider pr\u00e9f\u00e9raient passer leur temps libre. Mais les glaci\u00e8res qu\u2019ils utilisaient ne r\u00e9sistaient pas aux exigences de leurs aventures. Au lieu de continuer \u00e0 s\u2019agacer, les deux fr\u00e8res d\u00e9veloppent leur propre mod\u00e8le. C\u2019est ainsi que na\u00eet YETI, une marque aujourd\u2019hui synonyme dans le monde entier d\u2019une qualit\u00e9 sans compromis. \u00c0 l\u2019occasion de cet anniversaire, retour sur son histoire, sa philosophie et ce qui fait sa singularit\u00e9.<\/p>\n<p><strong>Une glaci\u00e8re comme une d\u00e9claration d\u2019intention<\/strong><\/p>\n<p>Pour les deux fr\u00e8res, une glaci\u00e8re n\u2019a jamais \u00e9t\u00e9 un simple accessoire, mais un outil sur lequel il fallait pouvoir compter. Leur toute premi\u00e8re cr\u00e9ation, la Tundra\u00ae, \u00e9tait une v\u00e9ritable d\u00e9claration de guerre aux produits jetables. Fabriqu\u00e9e par rotomoulage, un proc\u00e9d\u00e9 complexe de moulage par rotation, sa cuve est constitu\u00e9e d\u2019une seule pi\u00e8ce sans soudure. R\u00e9sultat : la glace se conserve pendant plusieurs jours, les chocs et les chutes ne laissent pratiquement aucune trace, et la glaci\u00e8re est con\u00e7ue pour durer de longues ann\u00e9es. Dans la Branche, ce proc\u00e9d\u00e9 \u00e9tait alors jug\u00e9 trop co\u00fbteux. Pour les fondateurs, c\u2019\u00e9tait la seule option pertinente.<\/p>\n<p>C\u00f4t\u00e9 prix aussi, ils ont trac\u00e9 leur propre chemin. Alors que les glaci\u00e8res courantes co\u00fbtaient environ 30 dollars, la Tundra est arriv\u00e9e sur le march\u00e9 pour environ 300 dollars. Un pari r\u00e9ussi, car YETI s\u2019est d\u2019abord adress\u00e9 aux professionnels. Quand on sollicite son mat\u00e9riel au quotidien, on ne regarde pas le prix d\u2019achat, mais la dur\u00e9e de vie. Les rabais \u00e9taient d\u00e9lib\u00e9r\u00e9ment exclus, et c\u2019est pr\u00e9cis\u00e9ment ce qui a instaur\u00e9 la confiance.<\/p>\n<p><strong>Un principe, de nombreux produits<\/strong><\/p>\n<p>Aujourd\u2019hui, l\u2019assortiment comprend non seulement des glaci\u00e8res, mais aussi des gobelets et des bouteilles isothermes, des glaci\u00e8res souples, des chaises de camping, des sacs et des solutions de transport. L\u2019exigence est rest\u00e9e inchang\u00e9e : la qualit\u00e9 avant la quantit\u00e9, la durabilit\u00e9 comme r\u00e9f\u00e9rence absolue, aucune concession sur la forme et la fonction. \u00ab Built for the Wild\u2122 \u00bb est bien plus qu\u2019un slogan : c\u2019est la promesse que chaque produit saura r\u00e9sister aux grands espaces, m\u00eame lorsque les conditions deviennent rudes.<\/p>\n<p><strong>Ensemble au grand air<\/strong><\/p>\n<p>YETI rassemble des personnes qui ne partagent par ailleurs pas grand-chose : adeptes de la p\u00eache \u00e0 la mouche et de l\u2019alpinisme, chasseurs, experts du barbecue, professionnels et excursionnistes du week-end. Ce qui les unit, c\u2019est l\u2019assurance d\u2019avoir un \u00e9quipement parfaitement fiable au moment d\u00e9cisif. Cette proximit\u00e9 avec la communaut\u00e9 se refl\u00e8te \u00e9galement dans la s\u00e9rie de films \u00ab YETI Presents \u00bb, qui dresse le portrait de personnes qui se sentent chez elles en pleine nature. Les produits y sont des outils, pas des t\u00eates d\u2019affiche. Et chez les ambassadeurs, l\u2019exp\u00e9rience v\u00e9cue compte bien plus que la notori\u00e9t\u00e9.<\/p>\n<p><strong>Pour que la nature sauvage le reste<\/strong><\/p>\n<p>Avec \u00ab Keep the Wild, Wild \u00bb, YETI assume sa responsabilit\u00e9 envers les lieux o\u00f9 ses produits sont utilis\u00e9s. L\u2019entreprise collabore avec ses partenaires logistiques et fournisseurs afin d\u2019am\u00e9liorer les conditions de travail et d\u2019accro\u00eetre la part d\u2019\u00e9nergies renouvelables. En 2025, la part de mat\u00e9riaux privil\u00e9gi\u00e9s comme l\u2019acier inoxydable et le Tritan RENEW a par ailleurs progress\u00e9 de 17 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, sans le moindre compromis sur la robustesse.<\/p>\n<p>Depuis son si\u00e8ge d\u2019Austin, au Texas, YETI a conquis la sc\u00e8ne internationale, notamment en Allemagne, au Royaume-Uni, au Japon et en Australie. L\u2019id\u00e9e de 2006 reste plus que jamais d\u2019actualit\u00e9 : concevoir des \u00e9quipements permettant de rester dehors plus longtemps.<\/p>\n<p><strong>Ce qui dure reste<\/strong><\/p>\n<p>Avec le nouveau <a href=\"https:\/\/eu.yeti.com\/products\/mens-skala-32-backpack-ridgeline?variant=52411945779542\">sac \u00e0 dos Skala,<\/a> la marque embl\u00e9matique pr\u00e9sente un produit phare, fruit de l&rsquo;expertise combin\u00e9e acquise gr\u00e2ce au rachat de Mystery Ranch. Ce sac \u00e0 dos allie la robustesse l\u00e9gendaire de YETI au confort de portage exceptionnel et aux syst\u00e8mes de portage sophistiqu\u00e9s de Mystery Ranch. Le sac \u00e0 dos Skala est disponible en plusieurs tailles, offrant le volume id\u00e9al pour chaque aventure et chaque utilisation.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/11\/70000005766_26010000595_70000005785_26010000579_Site_Studio_Bags_Skala_M_Bag_32L_Ridgeline_Front_518_B_2400x2400-1.png\" alt=\"\" width=\"1920\" height=\"1920\"><\/p>\n<p>Compagne id\u00e9ale pour tous vos d\u00e9placements, la fameuse <a href=\"https:\/\/eu.yeti.com\/products\/rambler-26-bottle-with-colour-matched-straw-cap-seafoam\">Rambler Bottle<\/a> a fait ses preuves. Gr\u00e2ce \u00e0 son isolation sous vide \u00e0 double paroi extr\u00eamement robuste, ce classique garde vos boissons parfaitement fra\u00eeches en \u00e9t\u00e9, tandis qu\u2019en hiver, combin\u00e9 au Bottle Cup Cap, il se transforme en une bouteille isotherme id\u00e9ale pour les boissons chaudes.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/11\/W_21071200021_70000000487_21071504097_70000003488_Drinkware_BottleChug_26oz_Navy_Studio_PrimaryA.png\" alt=\"\" width=\"1920\" height=\"1920\"\/><\/p>\n<p><strong>Retrouvez YETI aux sportsdays<\/strong><\/p>\n<p>arcs-agency GmbH<br \/>Showroom : Haus 9, rez-de-chauss\u00e9e, Thurgauerstrasse 109, 8152 Glattpark<br \/>Contact : <a href=\"https:\/\/eu.yeti.com\/products\/rambler-26-bottle-with-colour-matched-straw-cap-seafoam\">info@arcs-agency.ch<\/a><br \/><a href=\"https:\/\/maps.app.goo.gl\/PsUBTVYDKMT5K8vZ7\">Location<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 ans de YETI : une marque qui, par conviction, ne fait aucun compromis En 2006, c\u2019est en p\u00eachant et en chassant dans l\u2019\u00c9tat am\u00e9ricain du Texas que les fr\u00e8res Roy et Ryan Seider pr\u00e9f\u00e9raient passer leur temps libre. Mais les glaci\u00e8res qu\u2019ils utilisaient ne r\u00e9sistaient pas aux exigences de leurs aventures. Au lieu de [&hellip;]<\/p>\n","protected":false},"author":1968,"featured_media":200400,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-200419","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YETI \u2013 Built For The Wild - sportbiz by ASMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/yeti-built-for-the-wild\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YETI \u2013 Built For The Wild - sportbiz by ASMAS\" \/>\n<meta property=\"og:description\" content=\"20 ans de YETI : une marque qui, par conviction, ne fait aucun compromis En 2006, c\u2019est en p\u00eachant et en chassant dans l\u2019\u00c9tat am\u00e9ricain du Texas que les fr\u00e8res Roy et Ryan Seider pr\u00e9f\u00e9raient passer leur temps libre. 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