{"id":196688,"date":"2026-10-16T00:00:00","date_gmt":"2026-10-15T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/cette-veste-ne-sert-a-rien-du-moins-pas-tant-que-vous-ne-decidez-pas-de-sortir\/"},"modified":"2026-10-28T10:25:43","modified_gmt":"2026-10-28T09:25:43","slug":"cette-veste-ne-sert-a-rien-du-moins-pas-tant-que-vous-ne-decidez-pas-de-sortir","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/cette-veste-ne-sert-a-rien-du-moins-pas-tant-que-vous-ne-decidez-pas-de-sortir\/","title":{"rendered":"Cette veste ne sert \u00e0 rien. Du moins, pas tant que vous ne d\u00e9cidez pas de sortir."},"content":{"rendered":"<p><strong>Pour sa collection automne\/hiver 2026, Karpos affirme avec force son opposition \u00e0 la surconsommation et son soutien \u00e0 des exp\u00e9riences plus immersives dans la nature.<\/strong><\/p>\n<p>Avec sa collection automne-hiver 2026, Karpos lance sa campagne la plus provocante \u00e0 ce jour. La marque italienne de v\u00eatements Outdoor met en avant un message simple, mais inhabituel :<em><strong> L&rsquo;\u00e9quipement \u00e0 lui seul ne suffit pas \u00e0 cr\u00e9er l&rsquo;aventure.<\/strong><\/em> <\/p>\n<p>Sous la devise \u00ab Cette veste ne sert \u00e0 rien. Jusqu\u2019\u00e0 ce que vous d\u00e9cidiez de sortir \u00bb, Karpos invite les passionn\u00e9s d\u2019Outdoor \u00e0 privil\u00e9gier l\u2019activit\u00e9 physique et les exp\u00e9riences plut\u00f4t que la consommation. La marque s&rsquo;adresse ainsi \u00e0 une g\u00e9n\u00e9ration confront\u00e9e \u00e0 une multitude de possibilit\u00e9s, mais qui, paradoxalement, reste de plus en plus souvent dans la passivit\u00e9. <\/p>\n<p>La campagne comprend un film manifeste, des t\u00e9moignages d&rsquo;athl\u00e8tes, du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et des activations avec des partenaires commerciaux \u00e0 travers l&rsquo;Europe et la Suisse.<\/p>\n<p><em>\u00ab Nous avons voulu rappeler aux gens pourquoi ils ach\u00e8tent du mat\u00e9riel Outdoor : non pas pour le poss\u00e9der, mais pour l&rsquo;utiliser. La libert\u00e9 n&rsquo;est pas un acte d&rsquo;achat, mais un choix personnel \u00bb<\/em>, d\u00e9clare Giuseppe Lira, responsable de marque chez Karpos.<\/p>\n<p>Avec cette campagne, Karpos reste fid\u00e8le \u00e0 sa promesse de marque <strong>\u00ab Libre de continuer \u00bb<\/strong> et se concentre sur l&rsquo;essentiel : sortir, bouger et profiter de la nature.<\/p>\n<p><a href=\"https:\/\/newrocksport.ch\/de\/diese-jacke-ist-nutzlos-bis-du-dich-entscheidest-hinauszugehen\/\">Plus d&rsquo;informations \u00e0 ce sujet<\/a><\/p>\n<p><strong>\u00c0 propos de Karpos  <\/strong><\/p>\n<p>Karpos est une marque sp\u00e9cialis\u00e9e dans les sports Outdoor et de montagne, originaire des Dolomites, qui fait partie du groupe MVC (Manifattura Valcismon S.p.A.). La marque d\u00e9veloppe des v\u00eatements techniques destin\u00e9s aux adeptes des sports de montagne et, avec son slogan \u00ab Free to Keep Going \u00bb, elle a pour objectif d\u2019inciter les gens \u00e0 pratiquer davantage d\u2019activit\u00e9s physiques en pleine nature. <\/p>\n<p><strong>Distribution Suisse<\/strong><\/p>\n<p><strong>New Rock SA<\/strong><br \/> Jacqueline Conrad, 079 227 82 22, jacqueline@newrocksport.ch<br \/> H\u00e9l\u00e8ne Romagnoli, 079 571 01 30, helene@newrocksport.ch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour sa collection automne\/hiver 2026, Karpos affirme avec force son opposition \u00e0 la surconsommation et son soutien \u00e0 des exp\u00e9riences plus immersives dans la nature. Avec sa collection automne-hiver 2026, Karpos lance sa campagne la plus provocante \u00e0 ce jour. La marque italienne de v\u00eatements Outdoor met en avant un message simple, mais inhabituel : [&hellip;]<\/p>\n","protected":false},"author":2243,"featured_media":196524,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-196688","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cette veste ne sert \u00e0 rien. 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