{"id":196688,"date":"2026-10-16T00:00:00","date_gmt":"2026-10-15T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/cette-veste-ne-sert-a-rien-du-moins-pas-tant-que-vous-ne-decidez-pas-de-sortir\/"},"modified":"2026-10-16T08:39:18","modified_gmt":"2026-10-16T08:39:18","slug":"cette-veste-ne-sert-a-rien-du-moins-pas-tant-que-vous-ne-decidez-pas-de-sortir","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/cette-veste-ne-sert-a-rien-du-moins-pas-tant-que-vous-ne-decidez-pas-de-sortir\/","title":{"rendered":"Cette veste est inutile. Jusqu\u2019\u00e0 ce que vous d\u00e9cidiez de sortir."},"content":{"rendered":"<p><strong>Pour sa collection automne\/hiver 2026, Karpos affirme avec force son opposition \u00e0 la surconsommation et son soutien \u00e0 des exp\u00e9riences plus immersives dans la nature.<\/strong><\/p>\n<p>Avec sa collection Automne\/Hiver 2026, Karpos lance sa campagne la plus audacieuse \u00e0 ce jour. La marque italienne de v\u00eatements outdoor mise sur un message simple mais original\u00a0: <em><strong>l\u2019\u00e9quipement seul ne cr\u00e9e pas l\u2019aventure.<\/strong><\/em><\/p>\n<p>Guid\u00e9e par la devise \u00ab Cette veste ne sert \u00e0 rien tant que vous ne sortez pas \u00bb, Karpos encourage les passionn\u00e9s de plein air \u00e0 privil\u00e9gier le mouvement et les exp\u00e9riences \u00e0 la consommation. La marque s\u00e9duit ainsi une g\u00e9n\u00e9ration qui, malgr\u00e9 une multitude d&rsquo;opportunit\u00e9s, se retrouve de plus en plus englu\u00e9e dans la passivit\u00e9.<\/p>\n<p>La campagne comprend un film manifeste, des t\u00e9moignages d&rsquo;athl\u00e8tes, du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et des activations avec des partenaires commerciaux \u00e0 travers l&rsquo;Europe et la Suisse.<\/p>\n<p><em>\u00ab Nous voulions une campagne qui rappelle aux gens pourquoi ils ach\u00e8tent chez nous en premier lieu : non pas pour poss\u00e9der une veste, mais pour l\u2019utiliser. La libert\u00e9 n\u2019est pas un achat. C\u2019est une d\u00e9cision. \u00bb,<\/em> explique Giuseppe Lira, responsable de la marque Karpos.<\/p>\n<p>Avec cette campagne, Karpos reste fid\u00e8le \u00e0 sa promesse de marque <strong>\u00ab Free to Keep Going \u00bb<\/strong> et se concentre sur l&rsquo;essentiel : sortir, bouger et profiter de la nature.<\/p>\n<p><a href=\"https:\/\/newrocksport.ch\/fr\/ce-manteau-est-inutile-jusqua-ce-que-vous-decidiez-de-sortir\/\">Plus d&rsquo;informations<\/a><\/p>\n<p><strong>\u00c0 propos de Karpos <\/strong><\/p>\n<p>Karpos est une marque de v\u00eatements et d&rsquo;\u00e9quipements outdoor et d&rsquo;alpinisme bas\u00e9e dans les Dolomites et appartenant au groupe MVC (Manifattura Valcismon SpA). La marque con\u00e7oit des v\u00eatements techniques pour les alpinistes et, avec son slogan \u00ab\u00a0Libre d&rsquo;aller de l&rsquo;avant\u00a0\u00bb, elle a pour ambition d&rsquo;inciter chacun \u00e0 \u00eatre plus actif en pleine nature.<\/p>\n<p><strong>Distribution Suisse<\/strong><\/p>\n<p><strong>New Rock SA<\/strong><br \/>Jacqueline Conrad, 079 227 82 22, jacqueline@newrocksport.ch<br \/>H\u00e9l\u00e8ne Romagnoli, 079 571 01 30, helene@newrocksport.ch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour sa collection automne\/hiver 2026, Karpos affirme avec force son opposition \u00e0 la surconsommation et son soutien \u00e0 des exp\u00e9riences plus immersives dans la nature. Avec sa collection Automne\/Hiver 2026, Karpos lance sa campagne la plus audacieuse \u00e0 ce jour. La marque italienne de v\u00eatements outdoor mise sur un message simple mais original\u00a0: l\u2019\u00e9quipement seul [&hellip;]<\/p>\n","protected":false},"author":2243,"featured_media":196524,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-196688","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cette veste est inutile. 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