{"id":196264,"date":"2026-09-30T00:00:00","date_gmt":"2026-09-29T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/decathlon-renforce-sa-presence-en-suisse-orientale\/"},"modified":"2026-09-30T00:00:00","modified_gmt":"2026-09-29T22:00:00","slug":"decathlon-renforce-sa-presence-en-suisse-orientale","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/decathlon-renforce-sa-presence-en-suisse-orientale\/","title":{"rendered":"Decathlon renforce sa pr\u00e9sence en Suisse orientale"},"content":{"rendered":"

Decathlon poursuit son expansion en Suisse. En novembre, l’enseigne d’articles de sport ouvrira un nouveau magasin \u00e0 Rickenbach, dans le canton de Thurgovie, et transf\u00e9rera son point de vente de Winterthur au centre commercial Gr\u00fczepark. Le nombre total de magasins Decathlon en Suisse atteindra ainsi 54. <\/strong><\/p>\n

Decathlon avait d\u00e9j\u00e0 ouvert quatre nouveaux magasins en Suisse au cours du premier semestre 2026. Avec les deux projets de Winterthur et de Rickenbach TG, l’entreprise renforce d\u00e9sormais sa pr\u00e9sence, notamment en Suisse orientale. <\/p>\n

Nouveau site dans le Gr\u00fczepark de Winterthur<\/strong>
Le 6 novembre 2026, Decathlon ouvrira son nouveau magasin dans le parc commercial Gr\u00fczepark. Le magasin actuel, situ\u00e9 Rudolf-Diesel-Strasse, fermera ses portes et d\u00e9m\u00e9nagera \u00e0 environ 800 m\u00e8tres de l\u00e0. L’\u00e9quipe actuelle de 20 employ\u00e9s restera en place. Sebastian Tomanek prendra la direction du magasin. <\/p>\n

S’\u00e9tendant sur 1 670 m\u00b2 de surface de vente, Decathlon propose une large gamme de produits, notamment pour le cyclisme. On y trouve \u00e9galement des rayons mobilit\u00e9, fitness, course \u00e0 pied et, selon la saison, camping, ski, randonn\u00e9e et \u00e9quipements de plein air. L’offre en magasin est compl\u00e9t\u00e9e par le Click & Collect, la location, l’entretien et la r\u00e9paration de mat\u00e9riel, ainsi qu’un concept de seconde main pour les articles de sport d’occasion. <\/p>\n

Decathlon restera donc pr\u00e9sent \u00e0 Winterthur sur deux sites. Le magasin Citystore du centre Neuwiesen, ouvert en 2024, continuera de fonctionner sans modification. <\/p>\n

Deuxi\u00e8me branche dans le canton de Thurgovie<\/strong>
Un nouveau magasin Decathlon ouvrira ses portes le 11 novembre au centre commercial Breite de Rickenbach, en Thurgovie. D’une superficie de 1 400 m\u00b2, il proposera une large gamme de produits, notamment des v\u00e9los, du mat\u00e9riel de mobilit\u00e9, des \u00e9quipements de fitness, de course \u00e0 pied, de camping, de ski et de randonn\u00e9e. Dix employ\u00e9s, sous la direction de Simon Luczak, y travailleront. Rickenbach est le deuxi\u00e8me magasin Decathlon du canton de Thurgovie, apr\u00e8s celui de Kreuzlingen. <\/p>\n

Avec l’ouverture de son magasin \u00e0 Rickenbach, Decathlon poursuit un objectif strat\u00e9gique d’expansion de son r\u00e9seau : garantir \u00e0 un maximum de clients l’acc\u00e8s au magasin le plus proche en moins de 20 minutes. La r\u00e9gion de Wil\/Rickenbach vient compl\u00e9ter l’offre existante entre les magasins de Winterthur, Saint-Gall et Kreuzlingen. <\/p>\n

Concentrez-vous sur la poursuite de la croissance omnicanale.<\/strong>
Decathlon pr\u00e9voit de poursuivre le d\u00e9veloppement de son mod\u00e8le omnicanal en Suisse. Outre la densification de son r\u00e9seau de magasins, l’entreprise entend privil\u00e9gier les implantations en centre-ville. Apr\u00e8s son expansion en Suisse romande, elle se concentre d\u00e9sormais sur la Suisse al\u00e9manique. <\/p>\n

Avec 54 magasins, dont douze en centre-ville et trois en zone montagneuse, Decathlon dispose d\u00e9sormais d’un vaste r\u00e9seau de points de vente physiques en Suisse. Ce r\u00e9seau est compl\u00e9t\u00e9 par son activit\u00e9 de commerce en ligne et son centre logistique \u00e0 Onnens, dans le canton de Vaud. Decathlon Suisse emploie plus de 1 300 personnes. <\/p>\n","protected":false},"excerpt":{"rendered":"

Decathlon poursuit son expansion en Suisse. En novembre, l’enseigne d’articles de sport ouvrira un nouveau magasin \u00e0 Rickenbach, dans le canton de Thurgovie, et transf\u00e9rera son point de vente de Winterthur au centre commercial Gr\u00fczepark. Le nombre total de magasins Decathlon en Suisse atteindra ainsi 54. Decathlon avait d\u00e9j\u00e0 ouvert quatre nouveaux magasins en Suisse […]<\/p>\n","protected":false},"author":9,"featured_media":196095,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-196264","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"\nDecathlon renforce sa pr\u00e9sence en Suisse orientale - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/decathlon-renforce-sa-presence-en-suisse-orientale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon renforce sa pr\u00e9sence en Suisse orientale - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Decathlon poursuit son expansion en Suisse. En novembre, l’enseigne d’articles de sport ouvrira un nouveau magasin \u00e0 Rickenbach, dans le canton de Thurgovie, et transf\u00e9rera son point de vente de Winterthur au centre commercial Gr\u00fczepark. Le nombre total de magasins Decathlon en Suisse atteindra ainsi 54. 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