{"id":196093,"date":"2026-08-31T00:00:00","date_gmt":"2026-08-30T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/changement-de-direction-chez-decathlon-suisse\/"},"modified":"2026-08-31T00:00:00","modified_gmt":"2026-08-30T22:00:00","slug":"changement-de-direction-chez-decathlon-suisse","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/","title":{"rendered":"Changement de direction chez Decathlon Suisse"},"content":{"rendered":"<p><strong>Decathlon Suisse a un nouveau PDG. Dragos Brinza succ\u00e8de \u00e0 Fabrice Beschu. La transition a eu lieu le 2 juin 2026.  <\/strong><\/p>\n<p>Brinza travaille chez Decathlon depuis plus de 15 ans et occupait derni\u00e8rement le poste de directeur g\u00e9n\u00e9ral pour la Croatie, la Slov\u00e9nie et la Serbie. Auparavant, il a travaill\u00e9 sur le march\u00e9 roumain, o\u00f9 il a jou\u00e9 un r\u00f4le cl\u00e9 dans le d\u00e9veloppement et le lancement de la plateforme e-commerce de Decathlon Roumanie. <\/p>\n<p>En Suisse, Brinza entend poursuivre sa strat\u00e9gie actuelle tout en lan\u00e7ant de nouvelles initiatives. L\u2019accent sera mis sur la digitalisation accrue des services, l\u2019optimisation de l\u2019exp\u00e9rience omnicanale et une meilleure ad\u00e9quation des gammes de produits et de services aux besoins sp\u00e9cifiques des diff\u00e9rentes r\u00e9gions suisses. La proximit\u00e9 client et les caract\u00e9ristiques propres \u00e0 chaque march\u00e9 sportif resteront des facteurs cl\u00e9s.  <\/p>\n<p>Fabrice Beschu quitte Decathlon apr\u00e8s 32 ans au sein de l&rsquo;entreprise. Ces quatre derni\u00e8res ann\u00e9es, il a dirig\u00e9 Decathlon Suisse, supervisant notamment l&rsquo;expansion du r\u00e9seau de magasins, le d\u00e9veloppement de partenariats locaux et le renforcement de la pr\u00e9sence de l&rsquo;entreprise sur le march\u00e9 suisse des articles de sport. <\/p>\n<p>Decathlon Suisse compte actuellement 53 magasins et emploie plus de 1&nbsp;300 personnes. Outre ses magasins physiques, l\u2019entreprise exploite un site de vente en ligne et un centre logistique \u00e0 Onnens, dans le canton de Vaud. Le premier magasin Decathlon suisse a ouvert ses portes \u00e0 Marin-\u00c9pagnier, dans le canton de Neuch\u00e2tel, en 2017.  <\/p>\n<p>Avec ce changement de direction, Decathlon Suisse mise sur la continuit\u00e9 tout en s&rsquo;effor\u00e7ant de renforcer les liens entre les magasins physiques, les offres num\u00e9riques et la proximit\u00e9 avec les clients au niveau r\u00e9gional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon Suisse a un nouveau PDG. Dragos Brinza succ\u00e8de \u00e0 Fabrice Beschu. La transition a eu lieu le 2 juin 2026. Brinza travaille chez Decathlon depuis plus de 15 ans et occupait derni\u00e8rement le poste de directeur g\u00e9n\u00e9ral pour la Croatie, la Slov\u00e9nie et la Serbie. Auparavant, il a travaill\u00e9 sur le march\u00e9 roumain, o\u00f9 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":195349,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-196093","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changement de direction chez Decathlon Suisse - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changement de direction chez Decathlon Suisse - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Decathlon Suisse a un nouveau PDG. Dragos Brinza succ\u00e8de \u00e0 Fabrice Beschu. La transition a eu lieu le 2 juin 2026. Brinza travaille chez Decathlon depuis plus de 15 ans et occupait derni\u00e8rement le poste de directeur g\u00e9n\u00e9ral pour la Croatie, la Slov\u00e9nie et la Serbie. Auparavant, il a travaill\u00e9 sur le march\u00e9 roumain, o\u00f9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/08\/decathlon_peb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/changement-de-direction-chez-decathlon-suisse\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/changement-de-direction-chez-decathlon-suisse\\\/\",\"name\":\"Changement de direction chez Decathlon Suisse - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/changement-de-direction-chez-decathlon-suisse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/changement-de-direction-chez-decathlon-suisse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/decathlon_peb.jpg\",\"datePublished\":\"2026-08-30T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/changement-de-direction-chez-decathlon-suisse\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/changement-de-direction-chez-decathlon-suisse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/changement-de-direction-chez-decathlon-suisse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/decathlon_peb.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/decathlon_peb.jpg\",\"width\":4032,\"height\":2268,\"caption\":\"Decathlon_PeB\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/changement-de-direction-chez-decathlon-suisse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Changement de direction chez Decathlon Suisse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Changement de direction chez Decathlon Suisse - Sportbiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/","og_locale":"fr_FR","og_type":"article","og_title":"Changement de direction chez Decathlon Suisse - Sportbiz","og_description":"Decathlon Suisse a un nouveau PDG. Dragos Brinza succ\u00e8de \u00e0 Fabrice Beschu. La transition a eu lieu le 2 juin 2026. Brinza travaille chez Decathlon depuis plus de 15 ans et occupait derni\u00e8rement le poste de directeur g\u00e9n\u00e9ral pour la Croatie, la Slov\u00e9nie et la Serbie. Auparavant, il a travaill\u00e9 sur le march\u00e9 roumain, o\u00f9 [&hellip;]","og_url":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/","og_site_name":"Sportbiz","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","og_image":[{"url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/08\/decathlon_peb.jpg","width":800,"height":450,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/","url":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/","name":"Changement de direction chez Decathlon Suisse - Sportbiz","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/#primaryimage"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/#primaryimage"},"thumbnailUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/08\/decathlon_peb.jpg","datePublished":"2026-08-30T22:00:00+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/#primaryimage","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/08\/decathlon_peb.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/08\/decathlon_peb.jpg","width":4032,"height":2268,"caption":"Decathlon_PeB"},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-direction-chez-decathlon-suisse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/page-daccueil\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Changement de direction chez Decathlon Suisse"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/196093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":0,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/196093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media\/195349"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=196093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=196093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}