{"id":195942,"date":"2026-09-21T00:00:00","date_gmt":"2026-09-20T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/pensez-rose-une-nouvelle-generation-decouvre-une-marque-outdoor-bien-connue\/"},"modified":"2026-09-22T14:55:38","modified_gmt":"2026-09-22T12:55:38","slug":"pensez-rose-une-nouvelle-generation-decouvre-une-marque-outdoor-bien-connue","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/pensez-rose-une-nouvelle-generation-decouvre-une-marque-outdoor-bien-connue\/","title":{"rendered":"THINK PINK : Une nouvelle g\u00e9n\u00e9ration d\u00e9couvre une marque outdoor bien connue"},"content":{"rendered":"

L’histoire de l’escalade, des couleurs \u00e9clatantes et un produit qui semble \u00e9tonnamment pertinent aujourd’hui\u00a0: avec la collection SS27 , THINK PINK<\/strong> renoue avec son ADN originel dans le secteur suisse des articles de sport et de plein air.<\/p>\n

Les connaisseurs de THINK PINK<\/strong> des ann\u00e9es 80 et 90 se souviendront du logo \u00e0 pois roses, de la culture de l’escalade et du pantalon embl\u00e9matique. La jeune g\u00e9n\u00e9ration, elle, y voit autre chose\u00a0: des pantalons Calanque \u00e0 jambes larges, des t-shirts graphiques, des couleurs et un style outdoor aussi \u00e0 l’aise en salle d’escalade qu’au quotidien.<\/p>\n

C\u2019est pr\u00e9cis\u00e9ment l\u00e0 que r\u00e9side le potentiel actuel de la marque.<\/p>\n

L’identit\u00e9 actuelle de THINK PINK<\/strong> puise consciemment dans ses valeurs originelles\u00a0: ses racines californiennes, la libert\u00e9 de pens\u00e9e, la nature et le sport. Parall\u00e8lement, la marque allie l’influence de la randonn\u00e9e et de l’escalade \u00e0 une approche plus moderne et urbaine.<\/p>\n

La Calanque est \u00e0 l’honneur. Ce mod\u00e8le unisexe, 100 % coton, est disponible des tailles XS \u00e0 XXL et se d\u00e9cline dans une large palette de couleurs, des plus neutres aux plus \u00e9clatantes. Des t-shirts graphiques, des sweats et des shorts Calanque pour femmes et hommes sont \u00e9galement disponibles.<\/p>\n

THINK PINK<\/strong> \u00e9vite d\u00e9lib\u00e9r\u00e9ment de surcharger ses collections. Quelques produits phares suffisent \u00e0 cr\u00e9er une exp\u00e9rience de marque reconnaissable en magasin. Les prix de vente conseill\u00e9s restent \u00e9galement accessibles\u00a0: t-shirts \u00e0 29 CHF, pulls \u00e0 col rond \u00e0 59 CHF et pantalons Calanque \u00e0 99 CHF.<\/p>\n

Ce qui est int\u00e9ressant avec THINK PINK<\/strong> , c’est le lien entre les g\u00e9n\u00e9rations.<\/p>\n

Ceux qui connaissent la marque depuis longtemps l’associent \u00e0 des souvenirs. Un client de 20 ou 25 ans, en revanche, pourrait d\u00e9couvrir le m\u00eame produit sous un jour totalement nouveau. Ce m\u00e9canisme rappelle celui d’autres marques\u00a0: un produit familier est soudainement revisit\u00e9 et r\u00e9interpr\u00e9t\u00e9 diff\u00e9remment par une jeune g\u00e9n\u00e9ration. THINK PINK<\/strong> n’a pas besoin de chercher artificiellement \u00e0 s\u00e9duire un public plus jeune. C’est pr\u00e9cis\u00e9ment son histoire originale qui lui conf\u00e8re \u00e0 nouveau son attrait aujourd’hui.<\/p>\n

La collection SS27 peut encore \u00eatre pr\u00e9command\u00e9e tout au long de l’hiver. Des \u00e9chantillons et des nuanciers sont d\u00e9j\u00e0 disponibles dans les showrooms de Contact & Production SA, TMC Zurich SR300 et Aigle RS24.<\/p>\n

CONTACT & PRODUCTION SA<\/strong> \u2013 Piazza Grande 15 \u2013 6600 Locarno. info@contactproduction.ch - 091 751 61 32. www.contact-shop.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L’histoire de l’escalade, des couleurs \u00e9clatantes et un produit qui semble \u00e9tonnamment pertinent aujourd’hui\u00a0: avec la collection SS27 , THINK PINK renoue avec son ADN originel dans le secteur suisse des articles de sport et de plein air. Les connaisseurs de THINK PINK des ann\u00e9es 80 et 90 se souviendront du logo \u00e0 pois roses, […]<\/p>\n","protected":false},"author":2264,"featured_media":195937,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-195942","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nTHINK PINK : Une nouvelle g\u00e9n\u00e9ration d\u00e9couvre une marque outdoor bien connue - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/pensez-rose-une-nouvelle-generation-decouvre-une-marque-outdoor-bien-connue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THINK PINK : Une nouvelle g\u00e9n\u00e9ration d\u00e9couvre une marque outdoor bien connue - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"L’histoire de l’escalade, des couleurs \u00e9clatantes et un produit qui semble \u00e9tonnamment pertinent aujourd’hui\u00a0: avec la collection SS27 , THINK PINK renoue avec son ADN originel dans le secteur suisse des articles de sport et de plein air. 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