{"id":194594,"date":"2026-08-11T00:00:00","date_gmt":"2026-08-10T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/vente-au-detail-de-mode-en-ligne-en-suisse-2026\/"},"modified":"2026-08-11T00:00:00","modified_gmt":"2026-08-10T22:00:00","slug":"vente-au-detail-de-mode-en-ligne-en-suisse-2026","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/vente-au-detail-de-mode-en-ligne-en-suisse-2026\/","title":{"rendered":"Vente au d\u00e9tail de mode en ligne en Suisse 2026"},"content":{"rendered":"<p><strong>Selon NIQ, le march\u00e9 suisse de la mode (v\u00eatements, accessoires de mode, chaussures et v\u00eatements de sport) a g\u00e9n\u00e9r\u00e9 un chiffre d&rsquo;affaires total de 7,85 milliards de francs suisses en 2025, soit une baisse de 1,9 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Suite \u00e0 une r\u00e9vision m\u00e9thodologique, NIQ a ajust\u00e9 r\u00e9trospectivement le chiffre de 2024, le faisant passer de 7,4 milliards de francs suisses \u00e0 8,0 milliards de francs suisses. Cet ajustement s&rsquo;explique par l&rsquo;int\u00e9gration ult\u00e9rieure de nouveaux d\u00e9taillants en ligne, notamment asiatiques.  <\/p>\n<p><\/strong><a href=\"https:\/\/blog.carpathia.ch\/author\/alexandrascherrer\/\" target=\"_blank\" rel=\"noopener\">Article d&rsquo;Alexandra Scherrer, carpathia digital.business.blog<\/a><\/p>\n<p>Selon les estimations de NIQ, les ventes de mode en ligne repr\u00e9sentent 36 % du total des ventes, soit 2,83 milliards de francs suisses. En revanche, la F\u00e9d\u00e9ration suisse du commerce de d\u00e9tail (Handelsverband.swiss) \u00e9value le march\u00e9 suisse de la mode en ligne \u00e0 2,09 milliards de francs suisses, enregistrant ainsi sa premi\u00e8re croissance de 2,5 % apr\u00e8s cinq ann\u00e9es de baisse. <\/p>\n<p>Les diff\u00e9rences dans l&rsquo;\u00e9valuation du march\u00e9 sont principalement dues \u00e0 la prise en compte diff\u00e9rente des achats \u00e9trangers et \u00e0 la m\u00e9thodologie d&rsquo;estimation utilis\u00e9e dans les deux enqu\u00eates.<\/p>\n<p>L&rsquo;estimation de Carpathia pour 2025, \u00e0 3,5 milliards de francs suisses, est m\u00eame sup\u00e9rieure aux deux chiffres de march\u00e9 publi\u00e9s. Ce r\u00e9sultat est en partie corrobor\u00e9 par les estimations de revenus ult\u00e9rieures, bas\u00e9es sur leur classement en termes de chiffre d&rsquo;affaires. <\/p>\n<p><strong><a href=\"https:\/\/blog.carpathia.ch\/2026\/08\/07\/update-2026-zum-schweizer-fashion-onlinehandel\/\" target=\"_blank\" rel=\"noopener\">Pour consulter le rapport complet, rendez-vous sur blog.carpathia.ch<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon NIQ, le march\u00e9 suisse de la mode (v\u00eatements, accessoires de mode, chaussures et v\u00eatements de sport) a g\u00e9n\u00e9r\u00e9 un chiffre d&rsquo;affaires total de 7,85 milliards de francs suisses en 2025, soit une baisse de 1,9 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Suite \u00e0 une r\u00e9vision m\u00e9thodologique, NIQ a ajust\u00e9 r\u00e9trospectivement le chiffre de 2024, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":194553,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-194594","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vente au d\u00e9tail de mode en ligne en Suisse 2026 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/vente-au-detail-de-mode-en-ligne-en-suisse-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vente au d\u00e9tail de mode en ligne en Suisse 2026 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Selon NIQ, le march\u00e9 suisse de la mode (v\u00eatements, accessoires de mode, chaussures et v\u00eatements de sport) a g\u00e9n\u00e9r\u00e9 un chiffre d&rsquo;affaires total de 7,85 milliards de francs suisses en 2025, soit une baisse de 1,9 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. 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