{"id":193793,"date":"2026-07-18T00:00:00","date_gmt":"2026-07-17T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/6-raisons-davoir-davantage-confiance-dans-le-commerce-de-detail\/"},"modified":"2026-07-18T00:00:00","modified_gmt":"2026-07-17T22:00:00","slug":"6-raisons-davoir-davantage-confiance-dans-le-commerce-de-detail","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/6-raisons-davoir-davantage-confiance-dans-le-commerce-de-detail\/","title":{"rendered":"6 raisons d&rsquo;avoir davantage confiance dans le commerce de d\u00e9tail"},"content":{"rendered":"<p><strong>Catastrophe du commerce de d\u00e9tail, fermetures de magasins, pression sur les prix, crise du secteur&nbsp;: tel est le discours dominant dans les m\u00e9dias. Certes, la situation est difficile et, bien s\u00fbr, tout le monde n\u2019est pas au mieux de sa forme. Mais elle n\u2019est pas aussi catastrophique qu\u2019on le croit. Voici six raisons qui devraient redonner espoir aux d\u00e9taillants.   <\/strong><\/p>\n<p><strong><a href=\"https:\/\/gdi.ch\/publikationen\/trend-updates\/6-gruende-fuer-mehr-zuversicht-im-handel?utm_campaign=iht26&#038;utm_source=email&#038;utm_medium=newsletter-260716\" target=\"_blank\" rel=\"noopener\">Pour le rapport complet, contacter : GDI Gottlieb Duttweiler Institute, Gianluca Scheidegger<\/a><br \/> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Catastrophe du commerce de d\u00e9tail, fermetures de magasins, pression sur les prix, crise du secteur&nbsp;: tel est le discours dominant dans les m\u00e9dias. Certes, la situation est difficile et, bien s\u00fbr, tout le monde n\u2019est pas au mieux de sa forme. Mais elle n\u2019est pas aussi catastrophique qu\u2019on le croit. Voici six raisons qui devraient [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":193686,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-193793","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 raisons d&#039;avoir davantage confiance dans le commerce de d\u00e9tail - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/6-raisons-davoir-davantage-confiance-dans-le-commerce-de-detail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 raisons d&#039;avoir davantage confiance dans le commerce de d\u00e9tail - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Catastrophe du commerce de d\u00e9tail, fermetures de magasins, pression sur les prix, crise du secteur&nbsp;: tel est le discours dominant dans les m\u00e9dias. 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