{"id":193231,"date":"2026-06-25T00:00:00","date_gmt":"2026-06-24T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/swisspo-developpe-sa-rubrique-faits-et-chiffres\/"},"modified":"2026-10-28T16:04:17","modified_gmt":"2026-10-28T15:04:17","slug":"swisspo-developpe-sa-rubrique-faits-et-chiffres","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/swisspo-developpe-sa-rubrique-faits-et-chiffres\/","title":{"rendered":"Swisspo d\u00e9veloppe sa rubrique \u00ab Faits et chiffres \u00bb"},"content":{"rendered":"<p><strong>Le Centre suisse des articles de sport a proc\u00e9d\u00e9 \u00e0 une mise \u00e0 jour compl\u00e8te de la rubrique \u00ab Facts &#038; Figures \u00bb du site web de Swisspo. Cette plateforme offre un aper\u00e7u concis des principaux indicateurs du march\u00e9 suisse du sport et met \u00e0 la disposition du secteur des donn\u00e9es de march\u00e9 r\u00e9guli\u00e8rement mises \u00e0 jour, des \u00e9tudes ainsi que le nouveau rapport sectoriel \u00ab Branche des articles de sport 2026 \u00bb.   <\/strong><\/p>\n<p>Le rapport sectoriel \u00ab Branche des articles de sport 2026 \u00bb, qui vient d&rsquo;\u00eatre publi\u00e9, montre que le march\u00e9 suisse du sport continue d&rsquo;\u00e9voluer de mani\u00e8re stable malgr\u00e9 un contexte \u00e9conomique difficile. Le sport et l&rsquo;activit\u00e9 physique restent des \u00e9l\u00e9ments importants du quotidien, tandis que la num\u00e9risation, le commerce en ligne et les nouvelles habitudes de consommation modifient les exigences auxquelles la branche doit r\u00e9pondre. <\/p>\n<p>Pour le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport, il appara\u00eet clairement que le conseil personnalis\u00e9, les prestations de service, l&rsquo;expertise technique, la location et la sp\u00e9cialisation ne cessent de gagner en importance. Parall\u00e8lement, le recrutement de personnel qualifi\u00e9 reste l&rsquo;un des principaux d\u00e9fis des ann\u00e9es \u00e0 venir. Le d\u00e9veloppement durable, les offres de r\u00e9paration et de location, ainsi que les produits durables, deviennent de plus en plus des facteurs de comp\u00e9titivit\u00e9 importants.  <\/p>\n<p>Outre le rapport sectoriel, la plateforme propose de nombreuses autres \u00e9tudes et analyses de march\u00e9, notamment sur les loisirs des Suisses, l&rsquo;\u00e9tude BASPO \u00ab&nbsp;Sport Switzerland&nbsp;\u00bb, ainsi que des rapports sectoriels pour les saisons d&rsquo;\u00e9t\u00e9 et d&rsquo;hiver. Elle offre ainsi aux entreprises, associations et autres acteurs du march\u00e9 une base solide pour leurs analyses de march\u00e9 et leurs d\u00e9cisions strat\u00e9giques. <\/p>\n<p>Gr\u00e2ce \u00e0 ces donn\u00e9es mises \u00e0 jour en permanence, la plateforme Swisspo constitue l&rsquo;une des principales sources d&rsquo;information pour la branche suisse des articles de sport et favorise la prise de d\u00e9cisions fond\u00e9es sur des faits dans le commerce, l&rsquo;industrie et les f\u00e9d\u00e9rations.<\/p>\n<p><strong><a href=\"https:\/\/swisspo.ch\/de\/facts-figures\/\" target=\"_blank\" rel=\"noopener\">Aper\u00e7u du march\u00e9 suisse du sport<\/a><br \/><\/strong><br \/> <strong><a href=\"https:\/\/swisspo.ch\/wp-content\/uploads\/2026\/06\/HCo_Swisspo_Branchenbericht_Deutsch_April_2026.pdf\" target=\"_blank\" rel=\"noopener\">Rapport sur l&rsquo;industrie des articles de sport - Bilan hiver 25\/26<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Centre suisse des articles de sport a proc\u00e9d\u00e9 \u00e0 une mise \u00e0 jour compl\u00e8te de la rubrique \u00ab Facts &#038; Figures \u00bb du site web de Swisspo. Cette plateforme offre un aper\u00e7u concis des principaux indicateurs du march\u00e9 suisse du sport et met \u00e0 la disposition du secteur des donn\u00e9es de march\u00e9 r\u00e9guli\u00e8rement mises [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":191736,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-193231","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swisspo d\u00e9veloppe sa rubrique \u00ab Faits et chiffres \u00bb - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/swisspo-developpe-sa-rubrique-faits-et-chiffres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swisspo d\u00e9veloppe sa rubrique \u00ab Faits et chiffres \u00bb - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le Centre suisse des articles de sport a proc\u00e9d\u00e9 \u00e0 une mise \u00e0 jour compl\u00e8te de la rubrique \u00ab Facts &#038; Figures \u00bb du site web de Swisspo. Cette plateforme offre un aper\u00e7u concis des principaux indicateurs du march\u00e9 suisse du sport et met \u00e0 la disposition du secteur des donn\u00e9es de march\u00e9 r\u00e9guli\u00e8rement mises [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/swisspo-developpe-sa-rubrique-faits-et-chiffres\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T15:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/img_1303.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/\",\"name\":\"Swisspo d\u00e9veloppe sa rubrique \u00ab Faits et chiffres \u00bb - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/img_1303.jpg\",\"datePublished\":\"2026-06-24T22:00:00+00:00\",\"dateModified\":\"2026-10-28T15:04:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/img_1303.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/img_1303.jpg\",\"width\":5712,\"height\":3213,\"caption\":\"IMG_1303\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Swisspo d\u00e9veloppe sa rubrique \u00ab Faits et chiffres \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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