{"id":193231,"date":"2026-06-25T00:00:00","date_gmt":"2026-06-24T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/swisspo-developpe-sa-rubrique-faits-et-chiffres\/"},"modified":"2026-06-25T00:00:00","modified_gmt":"2026-06-24T22:00:00","slug":"swisspo-developpe-sa-rubrique-faits-et-chiffres","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/swisspo-developpe-sa-rubrique-faits-et-chiffres\/","title":{"rendered":"Swisspo d\u00e9veloppe sa rubrique \u00ab Faits et chiffres \u00bb"},"content":{"rendered":"

L\u2019Association suisse des articles de sport a enti\u00e8rement mis \u00e0 jour la section \u00ab Chiffres cl\u00e9s \u00bb du site web Swisspo. Cette plateforme offre une vue d\u2019ensemble concise des indicateurs cl\u00e9s du march\u00e9 suisse des articles de sport et fournit au secteur des donn\u00e9es de march\u00e9, des \u00e9tudes et le nouveau Rapport sur l\u2019industrie des articles de sport 2026, constamment mis \u00e0 jour. <\/strong><\/p>\n

Le rapport sectoriel r\u00e9cemment publi\u00e9, intitul\u00e9 \u00ab L\u2019industrie des articles de sport 2026 \u00bb, montre que le march\u00e9 suisse des articles de sport poursuit sa croissance r\u00e9guli\u00e8re malgr\u00e9 un contexte \u00e9conomique difficile. Le sport et l\u2019activit\u00e9 physique demeurent des composantes importantes de la vie quotidienne, tandis que la num\u00e9risation, le commerce en ligne et les nouvelles habitudes de consommation transforment les exigences impos\u00e9es au secteur. <\/p>\n

Pour les d\u00e9taillants d’articles de sport, il appara\u00eet clairement que le conseil personnalis\u00e9, le service apr\u00e8s-vente, l’expertise en atelier, la location et la sp\u00e9cialisation prennent une importance croissante. Parall\u00e8lement, le recrutement de sp\u00e9cialistes qualifi\u00e9s demeure un enjeu majeur pour les ann\u00e9es \u00e0 venir. La durabilit\u00e9, les options de r\u00e9paration et de location, ainsi que les produits r\u00e9sistants deviennent des atouts concurrentiels de plus en plus importants. <\/p>\n

Outre le rapport sectoriel, la plateforme propose de nombreuses autres \u00e9tudes et analyses de march\u00e9, notamment sur les loisirs des Suisses, l’\u00e9tude BASPO \u00ab Sport Switzerland \u00bb, ainsi que des rapports sectoriels pour les saisons d’\u00e9t\u00e9 et d’hiver. Elle offre ainsi aux entreprises, associations et autres acteurs du march\u00e9 une base solide pour leurs analyses de march\u00e9 et leurs d\u00e9cisions strat\u00e9giques. <\/p>\n

Les donn\u00e9es constamment mises \u00e0 jour font de la plateforme Swisspo l’une des sources d’information les plus importantes pour l’industrie suisse des articles de sport et soutiennent les d\u00e9cisions fond\u00e9es sur des faits dans le commerce, l’industrie et les associations.<\/p>\n

Aper\u00e7u du march\u00e9 suisse du sport<\/a>
<\/strong>
Rapport sur l’industrie des articles de sport - Bilan hiver 25\/26<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Association suisse des articles de sport a enti\u00e8rement mis \u00e0 jour la section \u00ab Chiffres cl\u00e9s \u00bb du site web Swisspo. Cette plateforme offre une vue d\u2019ensemble concise des indicateurs cl\u00e9s du march\u00e9 suisse des articles de sport et fournit au secteur des donn\u00e9es de march\u00e9, des \u00e9tudes et le nouveau Rapport sur l\u2019industrie des articles de […]<\/p>\n","protected":false},"author":9,"featured_media":191736,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-193231","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"\nSwisspo d\u00e9veloppe sa rubrique \u00ab Faits et chiffres \u00bb - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/swisspo-developpe-sa-rubrique-faits-et-chiffres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swisspo d\u00e9veloppe sa rubrique \u00ab Faits et chiffres \u00bb - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"L\u2019Association suisse des articles de sport a enti\u00e8rement mis \u00e0 jour la section \u00ab Chiffres cl\u00e9s \u00bb du site web Swisspo. Cette plateforme offre une vue d\u2019ensemble concise des indicateurs cl\u00e9s du march\u00e9 suisse des articles de sport et fournit au secteur des donn\u00e9es de march\u00e9, des \u00e9tudes et le nouveau Rapport sur l\u2019industrie des articles de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/swisspo-developpe-sa-rubrique-faits-et-chiffres\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/img_1303.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/\",\"name\":\"Swisspo d\u00e9veloppe sa rubrique \u00ab Faits et chiffres \u00bb - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/img_1303.jpg\",\"datePublished\":\"2026-06-24T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/img_1303.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/img_1303.jpg\",\"width\":5712,\"height\":3213,\"caption\":\"IMG_1303\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/swisspo-developpe-sa-rubrique-faits-et-chiffres\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Swisspo d\u00e9veloppe sa rubrique \u00ab Faits et chiffres \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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