{"id":191534,"date":"2026-06-23T00:00:00","date_gmt":"2026-06-22T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/berghaus-60-years-rollin-tour-ledition-anniversaire-arrive-en-magasin\/"},"modified":"2026-06-23T00:00:00","modified_gmt":"2026-06-22T22:00:00","slug":"berghaus-60-years-rollin-tour-ledition-anniversaire-arrive-en-magasin","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/berghaus-60-years-rollin-tour-ledition-anniversaire-arrive-en-magasin\/","title":{"rendered":"Berghaus 60 Years Rollin’ Tour : L’\u00e9dition anniversaire arrive en magasin"},"content":{"rendered":"

Berghaus invite les d\u00e9taillants d’articles de sport d’Allemagne, d’Autriche et de Suisse \u00e0 participer \u00e0 la grande tourn\u00e9e anniversaire.<\/strong><\/p>\n

60 ans de Berghaus. 60 ans d’histoire outdoor. Un anniversaire qui sera non seulement c\u00e9l\u00e9br\u00e9, mais aussi v\u00e9cu en collaboration avec des partenaires distributeurs et des passionn\u00e9s de plein air : avec le Berghaus 60 Years Rollin’ Tour, la marque britannique d’articles outdoor sillonnera l’Allemagne, l’Autriche et la Suisse dans les prochains mois, avec des arr\u00eats chez des revendeurs sportifs s\u00e9lectionn\u00e9s. <\/p>\n

L’\u00e9l\u00e9ment central est un camping-car Berghaus 4×4 enti\u00e8rement \u00e9quip\u00e9, qui attire le regard, sert de point de rencontre et g\u00e9n\u00e8re du flux de clients devant le magasin. La visite est accompagn\u00e9e du grand jeu-concours \u00ab Gagnez votre vie en van \u00bb, permettant aux participants de gagner le van Berghaus pendant douze mois. Le prix comprend \u00e9galement 2 000 \u20ac de v\u00eatements Berghaus et un bon d’essence de 5 000 \u20ac pour une aventure inoubliable en plein air. <\/p>\n

Pour les commer\u00e7ants, le circuit anniversaire est un moyen simple d’accro\u00eetre leur notori\u00e9t\u00e9, de fid\u00e9liser les amateurs de plein air de la r\u00e9gion et de promouvoir leur magasin comme \u00e9tape officielle du circuit. Berghaus fournit le concept, les supports et les outils de communication. Les commer\u00e7ants mettent \u00e0 disposition l’espace de vente ; Berghaus s’occupe du reste. <\/p>\n

M\u00eame les lieux d\u00e9pourvus d’espace ext\u00e9rieur appropri\u00e9 peuvent faire partie de la visite : des solutions de point de vente compactes avec m\u00e9canismes de tirage au sort int\u00e9gr\u00e9s sont disponibles pour eux.<\/p>\n

En route !<\/strong> Le nombre d\u2019\u00e9tapes de la tourn\u00e9e est limit\u00e9. Les d\u00e9taillants et les consommateurs finaux peuvent trouver toutes les informations concernant la tourn\u00e9e \u00ab Berghaus 60 Years Rollin\u2019 Tour \u00bb et la campagne \u00ab Win your vanlife \u00bb sur www.your-berghaus.com<\/a><\/strong> . <\/p>\n

Int\u00e9ress\u00e9 par une \u00e9tape de la tourn\u00e9e avec le Berghaus Van ou par un pack PLV pour votre propre magasin ?<\/strong><\/p>\n

Les d\u00e9taillants qui souhaitent proposer le Berghaus Van ou un kit PLV dans leur magasin peuvent en faire la demande via un formulaire d\u00e9di\u00e9<\/a> ou directement aupr\u00e8s de Berghaus.<\/strong><\/p>\n

L’\u00e9quipe Berghaus se r\u00e9jouit d’accueillir de nouveaux partenaires en Allemagne, en Autriche et en Suisse !<\/p>\n<\/p>\n

Personne \u00e0 contacter pour les d\u00e9taillants :<\/strong><\/p>\n

St\u00e9phanie Demuth<\/p>\n

Responsable marketing DACH<\/p>\n

Pentland Brands Deutschland GmbH<\/p>\n

stephanie.demuth@pentland.com<\/p>\n<\/p>\n

Mika Froesch <\/p>\n

Responsable grands comptes nationaux DACH <\/p>\n

Pentland Brands Deutschland GmbH<\/p>\n

michael.froesch@pentland.com<\/p>\n

+49 (0)151 1163 2441<\/p>\n<\/p>\n

\"\"<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Berghaus invite les d\u00e9taillants d’articles de sport d’Allemagne, d’Autriche et de Suisse \u00e0 participer \u00e0 la grande tourn\u00e9e anniversaire. 60 ans de Berghaus. 60 ans d’histoire outdoor. Un anniversaire qui sera non seulement c\u00e9l\u00e9br\u00e9, mais aussi v\u00e9cu en collaboration avec des partenaires distributeurs et des passionn\u00e9s de plein air : avec le Berghaus 60 Years Rollin’ […]<\/p>\n","protected":false},"author":3794,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-191534","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"\nBerghaus 60 Years Rollin' Tour : L'\u00e9dition anniversaire arrive en magasin - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/berghaus-60-years-rollin-tour-ledition-anniversaire-arrive-en-magasin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berghaus 60 Years Rollin' Tour : L'\u00e9dition anniversaire arrive en magasin - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Berghaus invite les d\u00e9taillants d’articles de sport d’Allemagne, d’Autriche et de Suisse \u00e0 participer \u00e0 la grande tourn\u00e9e anniversaire. 60 ans de Berghaus. 60 ans d’histoire outdoor. 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