{"id":191534,"date":"2026-06-23T00:00:00","date_gmt":"2026-06-22T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/berghaus-60-years-rollin-tour-ledition-anniversaire-arrive-en-magasin\/"},"modified":"2026-10-28T10:22:54","modified_gmt":"2026-10-28T09:22:54","slug":"berghaus-60-years-rollin-tour-ledition-anniversaire-arrive-en-magasin","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/berghaus-60-years-rollin-tour-ledition-anniversaire-arrive-en-magasin\/","title":{"rendered":"Berghaus 60 Years Rollin’ Tour : L’\u00e9dition anniversaire arrive en magasin"},"content":{"rendered":"

Berghaus invite les d\u00e9taillants d’articles de sport d’Allemagne, d’Autriche et de Suisse \u00e0 participer \u00e0 la grande tourn\u00e9e anniversaire.<\/strong><\/p>\n

Les 60 ans de Berghaus. 60 ans d\u2019histoire de l\u2019Outdoor. Et un anniversaire qui ne se contente pas d\u2019\u00eatre c\u00e9l\u00e9br\u00e9, mais qui prend vie gr\u00e2ce \u00e0 la collaboration avec des partenaires commerciaux et des passionn\u00e9s d\u2019Outdoor : avec le \u00ab Berghaus 60 Years Rollin\u2019 Tour \u00bb, la marque britannique d\u2019Outdoor partira en tourn\u00e9e ces prochains mois \u00e0 travers l\u2019Allemagne, l\u2019Autriche et la Suisse, et fera \u00e9tape chez des revendeurs sp\u00e9cialis\u00e9s s\u00e9lectionn\u00e9s. <\/p>\n

Au c\u0153ur de cette op\u00e9ration se trouve un camping-car Berghaus 4×4 enti\u00e8rement \u00e9quip\u00e9, qui peut \u00eatre utilis\u00e9 devant le magasin pour attirer les regards, servir de point de rencontre et g\u00e9n\u00e9rer de la fr\u00e9quentation. La tourn\u00e9e s\u2019accompagne de la campagne promotionnelle \u00ab Win your vanlife. \u00bb, dans le cadre duquel les consommateurs peuvent remporter le van Berghaus pour une dur\u00e9e de douze mois. Le lot comprend en outre des v\u00eatements Berghaus d\u2019une valeur de 2 000 euros ainsi qu\u2019un cr\u00e9dit de carburant de 5 000 euros pour vivre une grande aventure Outdoor. <\/p>\n

Pour les commer\u00e7ants, la tourn\u00e9e anniversaire offre un moyen simple d\u2019attirer davantage l\u2019attention, de mobiliser les passionn\u00e9s d\u2019Outdoor de la r\u00e9gion et de mettre en avant leur magasin en tant qu\u2019\u00e9tape officielle de la campagne. Berghaus met \u00e0 disposition le concept, les supports et les \u00e9l\u00e9ments de communication. Les commer\u00e7ants fournissent l\u2019espace n\u00e9cessaire, Berghaus se charge du reste. <\/p>\n

M\u00eame les lieux d\u00e9pourvus d’espace ext\u00e9rieur appropri\u00e9 peuvent faire partie de la visite : des solutions de point de vente compactes avec m\u00e9canismes de tirage au sort int\u00e9gr\u00e9s sont disponibles pour eux.<\/p>\n

En route !<\/strong> Le nombre d\u2019\u00e9tapes de la tourn\u00e9e est limit\u00e9. Les d\u00e9taillants et les consommateurs finaux peuvent trouver toutes les informations concernant la tourn\u00e9e \u00ab Berghaus 60 Years Rollin\u2019 Tour \u00bb et la campagne \u00ab Win your vanlife \u00bb sur www.your-berghaus.com<\/a><\/strong> . <\/p>\n

Int\u00e9ress\u00e9 par une \u00e9tape de la tourn\u00e9e avec le Berghaus Van ou par un pack PLV pour votre propre magasin ?<\/strong><\/p>\n

Les d\u00e9taillants qui souhaitent proposer le Berghaus Van ou un kit PLV dans leur magasin peuvent en faire la demande via un formulaire d\u00e9di\u00e9<\/a> ou directement aupr\u00e8s de Berghaus.<\/strong><\/p>\n

L’\u00e9quipe Berghaus se r\u00e9jouit d’accueillir de nouveaux partenaires en Allemagne, en Autriche et en Suisse !<\/p>\n<\/p>\n

Personne \u00e0 contacter pour les d\u00e9taillants :<\/strong><\/p>\n

St\u00e9phanie Demuth<\/p>\n

Responsable marketing DACH<\/p>\n

Pentland Brands Deutschland GmbH<\/p>\n

stephanie.demuth@pentland.com<\/p>\n<\/p>\n

Mika Froesch <\/p>\n

Responsable grands comptes nationaux DACH <\/p>\n

Pentland Brands Deutschland GmbH<\/p>\n

michael.froesch@pentland.com<\/p>\n

+49 (0)151 1163 2441<\/p>\n<\/p>\n

\"\"<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Berghaus invite les d\u00e9taillants d’articles de sport d’Allemagne, d’Autriche et de Suisse \u00e0 participer \u00e0 la grande tourn\u00e9e anniversaire. Les 60 ans de Berghaus. 60 ans d\u2019histoire de l\u2019Outdoor. Et un anniversaire qui ne se contente pas d\u2019\u00eatre c\u00e9l\u00e9br\u00e9, mais qui prend vie gr\u00e2ce \u00e0 la collaboration avec des partenaires commerciaux et des passionn\u00e9s d\u2019Outdoor […]<\/p>\n","protected":false},"author":3794,"featured_media":191406,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-191534","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nBerghaus 60 Years Rollin' Tour : L'\u00e9dition anniversaire arrive en magasin - sportbiz by ASMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/berghaus-60-years-rollin-tour-ledition-anniversaire-arrive-en-magasin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berghaus 60 Years Rollin' Tour : L'\u00e9dition anniversaire arrive en magasin - sportbiz by ASMAS\" \/>\n<meta property=\"og:description\" content=\"Berghaus invite les d\u00e9taillants d’articles de sport d’Allemagne, d’Autriche et de Suisse \u00e0 participer \u00e0 la grande tourn\u00e9e anniversaire. Les 60 ans de Berghaus. 60 ans d\u2019histoire de l\u2019Outdoor. 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