{"id":190823,"date":"2026-06-11T00:00:00","date_gmt":"2026-06-10T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/"},"modified":"2026-10-28T14:41:02","modified_gmt":"2026-10-28T13:41:02","slug":"buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/","title":{"rendered":"BUFF\u00ae Printemps-\u00c9t\u00e9 2027 : un vent de fra\u00eecheur dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport"},"content":{"rendered":"<p><strong>Pour figurer parmi les leaders du commerce sp\u00e9cialis\u00e9 d\u2019articles de sport, il faut pouvoir s\u2019appuyer sur des marques de poids. Des marques que les clients finaux connaissent, qui offrent une qualit\u00e9 irr\u00e9prochable et qui permettent de remplir les rayons de mani\u00e8re rentable. BUFF\u00ae r\u00e9pond parfaitement \u00e0 ces crit\u00e8res, et sa collection printemps-\u00e9t\u00e9 2027 va encore plus loin.  <\/strong><\/p>\n<p><strong>La collection est l\u00e0. Et elle est puissante. <\/strong><br \/>BUFF\u00ae lance une vaste gamme de produits bien con\u00e7us pour le printemps-\u00e9t\u00e9 2027&nbsp;: tours de cou techniques, chaussettes performantes, casquettes, chapeaux et gants. Parmi les nouveaut\u00e9s de la collection&nbsp;: <\/p>\n<ul>\n<li>Chaussettes CoolNet Air Quarter &#038; Crew : chaussettes ultra-l\u00e9g\u00e8res pour les chaudes journ\u00e9es d&rsquo;\u00e9t\u00e9, fabriqu\u00e9es en Espagne<\/li>\n<li>CoolNet Air Multifonctionnel : le tour de cou classique, d\u00e9sormais encore plus respirant<\/li>\n<li>Bandana Tech UV : pour les coureurs de trail, les cyclistes et les amateurs d&rsquo;Outdoor<\/li>\n<li>Casquette \u00e0 visi\u00e8re 5 panneaux et casquette a\u00e9r\u00e9e 5 panneaux&nbsp;: des couvre-chefs modernes pour les personnes actives<\/li>\n<li>Chapeau Vista UV Bonney : le nouveau chapeau avec protection UV pour les aventures alpines<\/li>\n<li>Bandeau imprim\u00e9 l\u00e9ger en m\u00e9rinos : bandeau de haute qualit\u00e9 en laine m\u00e9rinos fine<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/BUFF-SS27_2.jpg\" alt=\"CHAMOIS\" width=\"922\" height=\"518\"><\/p>\n<p>Derri\u00e8re la distribution de BUFF\u00ae en Suisse se cache une \u00e9quipe bien rod\u00e9e forte d\u2019une longue exp\u00e9rience : Contact &#038; Production SA, bas\u00e9e \u00e0 Locarno, est le distributeur officiel de la marque depuis plus de 30 ans. Plus de trois d\u00e9cennies d\u2019exp\u00e9rience dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport en Suisse, avec un contact direct, une livraison rapide et des conseils personnalis\u00e9s. L&rsquo;ensemble de la collection peut \u00eatre d\u00e9couvert tout au long de l&rsquo;ann\u00e9e dans deux Showrooms : le <strong>TMC Showroom 300 \u00e0 Zurich<\/strong> et <strong>l&rsquo;Expo Dents du Midi RS24 \u00e0 Aigle<\/strong>. Les revendeurs peuvent y prendre les produits en main et y trouver directement l&rsquo;inspiration.   <\/p>\n<p>L&rsquo;offre est compl\u00e9t\u00e9e par une boutique B2B active sur <a title=\"Boutique B2B\" href=\"https:\/\/www.contact-shop.ch\" target=\"_blank\" rel=\"noopener\">www.contact-shop.ch.<\/a> Les pr\u00e9commandes, la disponibilit\u00e9 des produits et les nouveaut\u00e9s sont consultables en ligne \u00e0 tout moment. L&rsquo;\u00e9quipe administrative de Contact &#038; Production SA parle toutes les langues nationales (allemand, fran\u00e7ais et italien) et se tient \u00e0 la disposition des partenaires distributeurs sp\u00e9cialis\u00e9s dans toute la Suisse. <\/p>\n<p><strong>Contact &#038; Production SA<\/strong> Piazza Grande 15, 6600 Locarno T\u00e9l. 091 751 61 32 info@contactproduction.ch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour figurer parmi les leaders du commerce sp\u00e9cialis\u00e9 d\u2019articles de sport, il faut pouvoir s\u2019appuyer sur des marques de poids. Des marques que les clients finaux connaissent, qui offrent une qualit\u00e9 irr\u00e9prochable et qui permettent de remplir les rayons de mani\u00e8re rentable. BUFF\u00ae r\u00e9pond parfaitement \u00e0 ces crit\u00e8res, et sa collection printemps-\u00e9t\u00e9 2027 va encore [&hellip;]<\/p>\n","protected":false},"author":2264,"featured_media":190818,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-190823","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BUFF\u00ae Printemps-\u00c9t\u00e9 2027 : un vent de fra\u00eecheur dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport - sportbiz by ASMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUFF\u00ae Printemps-\u00c9t\u00e9 2027 : un vent de fra\u00eecheur dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport - sportbiz by ASMAS\" \/>\n<meta property=\"og:description\" content=\"Pour figurer parmi les leaders du commerce sp\u00e9cialis\u00e9 d\u2019articles de sport, il faut pouvoir s\u2019appuyer sur des marques de poids. Des marques que les clients finaux connaissent, qui offrent une qualit\u00e9 irr\u00e9prochable et qui permettent de remplir les rayons de mani\u00e8re rentable. BUFF\u00ae r\u00e9pond parfaitement \u00e0 ces crit\u00e8res, et sa collection printemps-\u00e9t\u00e9 2027 va encore [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"sportbiz by ASMAS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T13:41:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/buff-ss27.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\\\/\",\"name\":\"BUFF\u00ae Printemps-\u00c9t\u00e9 2027 : un vent de fra\u00eecheur dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport - sportbiz by ASMAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/buff-ss27.jpg\",\"datePublished\":\"2026-06-10T22:00:00+00:00\",\"dateModified\":\"2026-10-28T13:41:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/buff-ss27.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/buff-ss27.jpg\",\"width\":1050,\"height\":700,\"caption\":\"BUFF-SS27\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BUFF\u00ae Printemps-\u00c9t\u00e9 2027 : un vent de fra\u00eecheur dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"sportbiz.ch \u2013 Die Schweizer Branchenplattform von ASMAS Sportfachhandel Schweiz. Aktuelle News, Aus- und Weiterbildung, Branchenevents, Jobs und digitaler Markenindex.\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BUFF\u00ae Printemps-\u00c9t\u00e9 2027 : un vent de fra\u00eecheur dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport - sportbiz by ASMAS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/","og_locale":"fr_FR","og_type":"article","og_title":"BUFF\u00ae Printemps-\u00c9t\u00e9 2027 : un vent de fra\u00eecheur dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport - sportbiz by ASMAS","og_description":"Pour figurer parmi les leaders du commerce sp\u00e9cialis\u00e9 d\u2019articles de sport, il faut pouvoir s\u2019appuyer sur des marques de poids. Des marques que les clients finaux connaissent, qui offrent une qualit\u00e9 irr\u00e9prochable et qui permettent de remplir les rayons de mani\u00e8re rentable. BUFF\u00ae r\u00e9pond parfaitement \u00e0 ces crit\u00e8res, et sa collection printemps-\u00e9t\u00e9 2027 va encore [&hellip;]","og_url":"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/","og_site_name":"sportbiz by ASMAS","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","article_modified_time":"2026-10-28T13:41:02+00:00","og_image":[{"width":1050,"height":700,"url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/buff-ss27.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/","url":"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/","name":"BUFF\u00ae Printemps-\u00c9t\u00e9 2027 : un vent de fra\u00eecheur dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport - sportbiz by ASMAS","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/#primaryimage"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/#primaryimage"},"thumbnailUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/buff-ss27.jpg","datePublished":"2026-06-10T22:00:00+00:00","dateModified":"2026-10-28T13:41:02+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/#primaryimage","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/buff-ss27.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/buff-ss27.jpg","width":1050,"height":700,"caption":"BUFF-SS27"},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/buff-printemps-ete-2027-un-vent-de-fraicheur-dans-le-secteur-des-articles-de-sport\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/page-daccueil\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"BUFF\u00ae Printemps-\u00c9t\u00e9 2027 : un vent de fra\u00eecheur dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"sportbiz.ch \u2013 Die Schweizer Branchenplattform von ASMAS Sportfachhandel Schweiz. Aktuelle News, Aus- und Weiterbildung, Branchenevents, Jobs und digitaler Markenindex.","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/190823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/2264"}],"version-history":[{"count":2,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/190823\/revisions"}],"predecessor-version":[{"id":198782,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/190823\/revisions\/198782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media\/190818"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=190823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=190823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}