{"id":190355,"date":"2026-06-08T00:00:00","date_gmt":"2026-06-07T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\/"},"modified":"2026-10-28T10:22:31","modified_gmt":"2026-10-28T09:22:31","slug":"fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\/","title":{"rendered":"FJ\u00c4LLR\u00c4VEN&nbsp;: Focus sur le trekking l\u00e9ger et la protection UV"},"content":{"rendered":"<p><strong>Voyagez l\u00e9ger, vivez pleinement !<\/strong><\/p>\n<p><strong>La randonn\u00e9e est au c\u0153ur de l&rsquo;ADN de Fj\u00e4llr\u00e4ven. Depuis pr\u00e8s de 70 ans, nous d\u00e9veloppons, testons et perfectionnons sans cesse nos produits pour les excursions de plusieurs jours. <br \/><\/strong><br \/>Pour la collection SS27, nous misons sur le trekking agile, la randonn\u00e9e en continu et une approche plus l\u00e9g\u00e8re pour les s\u00e9jours prolong\u00e9s dans la nature. Notre collection technique de trekking<strong> Keb<\/strong> est d\u00e9sormais plus innovante que jamais : elle propose un \u00e9quipement plus l\u00e9ger et plus confortable, sans pour autant faire de compromis sur la r\u00e9sistance ni la fonctionnalit\u00e9. Au printemps 2027, les nouvelles<strong> vestes et pantalons<\/strong> l\u00e9gers<strong> Keb L\u00e4tt GTX<\/strong> feront \u00e9galement leur apparition sur le march\u00e9 pour une protection ultime contre les intemp\u00e9ries et un rangement compact, tout comme la nouvelle <strong>doudoune Keb L\u00e4tt<\/strong> dot\u00e9e de notre duvet hautement gonflant de 800 CUIN. Un nouveau sac de couchage en duvet 2 saisons et le <strong>sac \u00e0 dos de randonn\u00e9e Keb L\u00e4tt de 55 litres<\/strong>, d\u00e9j\u00e0 prim\u00e9 (<a href=\"https:\/\/www.scandinavianoutdoorgroup.com\/scandinavian-outdoor-award-winners-ss26\/\" target=\"_blank\" rel=\"noopener\">laur\u00e9at toutes cat\u00e9gories des Scandinavian Outdoor Awards SS27<\/a>), aideront les randonneurs \u00e0 profiter de la nature avec encore plus d\u2019agilit\u00e9 et de confort.   <\/p>\n<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/KebL-tt1.jpg\" alt=\"\" width=\"300\" height=\"300\">     <img decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/KebL-tt2.jpg\" alt=\"\" width=\"300\" height=\"300\">     <img decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/Pertex.jpg\" alt=\"\" width=\"300\" height=\"300\"><\/p>\n<\/p>\n<p><strong>FPS 40+  <\/strong><\/p>\n<p>Pour la collection printemps-\u00e9t\u00e9 2027, la <strong>gamme High Coast<\/strong> s&rsquo;enrichit de pantalons, t-shirts, jupes et sweats \u00e0 capuche offrant une protection UV renforc\u00e9e (UPF 40+) pour les randonn\u00e9es et les voyages. D\u00e8s que le temps se rafra\u00eechit, d\u00e9couvrez nos nouvelles vestes et pantalons High Coast 2,5 couches, l\u00e9gers et imperm\u00e9ables, dot\u00e9s de la membrane Pertex Shield Pro 2,5L. Fiables en toutes circonstances, ils se rangent facilement.  <\/p>\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/sunprotect.jpg\" alt=\"\" width=\"300\" height=\"300\"><\/p>\n<\/p>\n<p>Pour plus d&rsquo;informations et pour organiser une visite, nos \u00e9quipes commerciales \u00e0 Zurich et Aigle se feront un plaisir de vous rencontrer.<\/p>\n<p><strong>Bus Sport AG<\/strong><br \/> <strong>Showroom Zurich :<\/strong> Fashion Center House 9, Thurgauerstrasse 109, Glattpark, 5e \u00e9tage<br \/> Jana Steiner, repr\u00e9sentante commerciale pour la r\u00e9gion Centre, steiner@bussport.ch, 079 288 87 78<br \/> Tamara Felder, repr\u00e9sentante commerciale Est, felder@bussport.ch, 079 709 36 69<\/p>\n<p> <strong>Showroom Aigle :<\/strong> EXPO Dents Du Midi, Rte d&rsquo;Ollon 67, Aigle<br \/> Val\u00e9rie Ammann, Repr\u00e9sentante commerciale Ouest &#038; Tessin, ammann@bussport.ch, 079 196 30 28<\/p>\n<p><a href=\"https:\/\/www.bussport.ch\" target=\"_blank\" rel=\"noopener\">www.bussport.ch<\/a><br \/> <a href=\"https:\/\/www.fjallraven.com\/de\/de-de\/\" target=\"_blank\" rel=\"noopener\">www.fjallraven.com<\/a><br \/> <a href=\"https:\/\/www.hanwag.com\/de\/de-de\/\" target=\"_blank\" rel=\"noopener\">www.hanwag.com<\/a><br \/> <a href=\"https:\/\/www.devold.com\/de-de\/\" target=\"_blank\" rel=\"noopener\">www.devold.com<\/a><br \/> <a href=\"https:\/\/www.royalrobbins.com\/us\/en-us\/\" target=\"_blank\" rel=\"noopener\">www.royalrobbins.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voyagez l\u00e9ger, vivez pleinement ! La randonn\u00e9e est au c\u0153ur de l&rsquo;ADN de Fj\u00e4llr\u00e4ven. Depuis pr\u00e8s de 70 ans, nous d\u00e9veloppons, testons et perfectionnons sans cesse nos produits pour les excursions de plusieurs jours. Pour la collection SS27, nous misons sur le trekking agile, la randonn\u00e9e en continu et une approche plus l\u00e9g\u00e8re pour les [&hellip;]<\/p>\n","protected":false},"author":2797,"featured_media":190309,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-190355","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FJ\u00c4LLR\u00c4VEN&nbsp;: Focus sur le trekking l\u00e9ger et la protection UV - sportbiz by ASMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FJ\u00c4LLR\u00c4VEN&nbsp;: Focus sur le trekking l\u00e9ger et la protection UV - sportbiz by ASMAS\" \/>\n<meta property=\"og:description\" content=\"Voyagez l\u00e9ger, vivez pleinement ! La randonn\u00e9e est au c\u0153ur de l&rsquo;ADN de Fj\u00e4llr\u00e4ven. Depuis pr\u00e8s de 70 ans, nous d\u00e9veloppons, testons et perfectionnons sans cesse nos produits pour les excursions de plusieurs jours. 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