{"id":190355,"date":"2026-06-08T00:00:00","date_gmt":"2026-06-07T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\/"},"modified":"2026-06-08T00:00:00","modified_gmt":"2026-06-07T22:00:00","slug":"fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\/","title":{"rendered":"FJ\u00c4LLR\u00c4VEN&nbsp;: Focus sur le trekking l\u00e9ger et la protection UV"},"content":{"rendered":"<p><strong>Voyagez l\u00e9ger, vivez pleinement !<\/strong><\/p>\n<p><strong>La randonn\u00e9e est au c\u0153ur de l&rsquo;ADN de Fj\u00e4llr\u00e4ven. Depuis pr\u00e8s de 70 ans, nous d\u00e9veloppons, testons et perfectionnons sans cesse nos produits pour les excursions de plusieurs jours. <br \/><\/strong><br \/>Pour la collection Printemps\/\u00c9t\u00e9 2027, nous privil\u00e9gions le trekking agile, la grande randonn\u00e9e et une approche plus l\u00e9g\u00e8re pour les longs s\u00e9jours en pleine nature. Notre collection technique <strong>Keb<\/strong> est plus performante que jamais&nbsp;: elle propose un \u00e9quipement plus l\u00e9ger et plus confortable sans compromis sur la durabilit\u00e9 ni la fonctionnalit\u00e9. Le printemps 2027 marque \u00e9galement le lancement des nouvelles <strong>vestes et pantalons Keb L\u00e4tt GTX,<\/strong> l\u00e9gers et compacts, pour une protection optimale contre les intemp\u00e9ries, ainsi que de la nouvelle <strong>doudoune Keb L\u00e4tt<\/strong> garnie de notre duvet 800 cuin \u00e0 haut pouvoir gonflant. Un nouveau sac de couchage en duvet deux saisons et le <strong>sac \u00e0 dos de trekking Keb L\u00e4tt de 55 litres,<\/strong> d\u00e9j\u00e0 prim\u00e9 ( <a href=\"https:\/\/www.scandinavianoutdoorgroup.com\/scandinavian-outdoor-award-winners-ss26\/\" target=\"_blank\" rel=\"noopener\">Grand Prix des Scandinavian Outdoor Awards Printemps\/\u00c9t\u00e9 2027<\/a> ), permettent aux randonneurs de profiter de la nature avec plus d&rsquo;agilit\u00e9 et de confort.   <\/p>\n<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/KebL-tt1.jpg\" alt=\"\" width=\"300\" height=\"300\">     <img decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/KebL-tt2.jpg\" alt=\"\" width=\"300\" height=\"300\">     <img decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/Pertex.jpg\" alt=\"\" width=\"300\" height=\"300\"><\/p>\n<\/p>\n<p><strong>FPS 40+  <\/strong><\/p>\n<p>Pour la collection printemps-\u00e9t\u00e9 2027, la <strong>gamme High Coast<\/strong> s&rsquo;enrichit de pantalons, t-shirts, jupes et sweats \u00e0 capuche offrant une protection UV renforc\u00e9e (UPF 40+) pour les randonn\u00e9es et les voyages. D\u00e8s que le temps se rafra\u00eechit, d\u00e9couvrez nos nouvelles vestes et pantalons High Coast 2,5 couches, l\u00e9gers et imperm\u00e9ables, dot\u00e9s de la membrane Pertex Shield Pro 2,5L. Fiables en toutes circonstances, ils se rangent facilement.  <\/p>\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/sunprotect.jpg\" alt=\"\" width=\"300\" height=\"300\"><\/p>\n<\/p>\n<p>Pour plus d&rsquo;informations et pour organiser une visite, nos \u00e9quipes commerciales \u00e0 Zurich et Aigle se feront un plaisir de vous rencontrer.<\/p>\n<p><strong>Bus Sport AG<\/strong><br \/> <strong>Showroom Zurich :<\/strong> Fashion Center House 9, Thurgauerstrasse 109, Glattpark, 5e \u00e9tage<br \/> Jana Steiner, repr\u00e9sentante commerciale pour la r\u00e9gion Centre, steiner@bussport.ch, 079 288 87 78<br \/> Tamara Felder, repr\u00e9sentante commerciale Est, felder@bussport.ch, 079 709 36 69<\/p>\n<p> <strong>Showroom Aigle :<\/strong> EXPO Dents Du Midi, Rte d&rsquo;Ollon 67, Aigle<br \/> Val\u00e9rie Ammann, Repr\u00e9sentante commerciale Ouest &#038; Tessin, ammann@bussport.ch, 079 196 30 28<\/p>\n<p><a href=\"https:\/\/www.bussport.ch\" target=\"_blank\" rel=\"noopener\">www.bussport.ch<\/a><br \/> <a href=\"https:\/\/www.fjallraven.com\/de\/de-de\/\" target=\"_blank\" rel=\"noopener\">www.fjallraven.com<\/a><br \/> <a href=\"https:\/\/www.hanwag.com\/de\/de-de\/\" target=\"_blank\" rel=\"noopener\">www.hanwag.com<\/a><br \/> <a href=\"https:\/\/www.devold.com\/de-de\/\" target=\"_blank\" rel=\"noopener\">www.devold.com<\/a><br \/> <a href=\"https:\/\/www.royalrobbins.com\/us\/en-us\/\" target=\"_blank\" rel=\"noopener\">www.royalrobbins.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voyagez l\u00e9ger, vivez pleinement ! La randonn\u00e9e est au c\u0153ur de l&rsquo;ADN de Fj\u00e4llr\u00e4ven. Depuis pr\u00e8s de 70 ans, nous d\u00e9veloppons, testons et perfectionnons sans cesse nos produits pour les excursions de plusieurs jours. Pour la collection Printemps\/\u00c9t\u00e9 2027, nous privil\u00e9gions le trekking agile, la grande randonn\u00e9e et une approche plus l\u00e9g\u00e8re pour les longs [&hellip;]<\/p>\n","protected":false},"author":2797,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-190355","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FJ\u00c4LLR\u00c4VEN&nbsp;: Focus sur le trekking l\u00e9ger et la protection UV - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FJ\u00c4LLR\u00c4VEN&nbsp;: Focus sur le trekking l\u00e9ger et la protection UV - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Voyagez l\u00e9ger, vivez pleinement ! La randonn\u00e9e est au c\u0153ur de l&rsquo;ADN de Fj\u00e4llr\u00e4ven. Depuis pr\u00e8s de 70 ans, nous d\u00e9veloppons, testons et perfectionnons sans cesse nos produits pour les excursions de plusieurs jours. Pour la collection Printemps\/\u00c9t\u00e9 2027, nous privil\u00e9gions le trekking agile, la grande randonn\u00e9e et une approche plus l\u00e9g\u00e8re pour les longs [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/06\/KebL-tt1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\\\/\",\"name\":\"FJ\u00c4LLR\u00c4VEN&nbsp;: Focus sur le trekking l\u00e9ger et la protection UV - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/KebL-tt1.jpg\",\"datePublished\":\"2026-06-07T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/KebL-tt1.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/KebL-tt1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/fjaellraeven-focus-sur-le-trekking-leger-et-la-protection-uv\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"FJ\u00c4LLR\u00c4VEN&nbsp;: Focus sur le trekking l\u00e9ger et la protection UV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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