{"id":190266,"date":"2026-06-05T00:00:00","date_gmt":"2026-06-04T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/fuchs-movesa-devient-le-nouveau-partenaire-de-distribution-del-tony-mate\/"},"modified":"2026-10-28T14:41:02","modified_gmt":"2026-10-28T13:41:02","slug":"fuchs-movesa-devient-le-nouveau-partenaire-de-distribution-del-tony-mate","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/fuchs-movesa-devient-le-nouveau-partenaire-de-distribution-del-tony-mate\/","title":{"rendered":"Fuchs-Movesa devient le nouveau partenaire de distribution d&rsquo;El Tony Mate"},"content":{"rendered":"<p><strong>Fuchs-Movesa et la marque suisse de boissons El Tony Mate annoncent leur partenariat commercial strat\u00e9gique. \u00c0 partir de mai 2026, FUMO prendra en charge la distribution d\u2019une s\u00e9lection de vari\u00e9t\u00e9s El Tony Mate dans les secteurs du v\u00e9lo, de l\u2019Outdoor et du sport, en Suisse et dans la Principaut\u00e9 du Liechtenstein. Fuchs-Movesa \u00e9largit ainsi pour la premi\u00e8re fois son portefeuille en y int\u00e9grant un nouveau segment \u00ab lifestyle \u00bb dans le domaine des boissons.  <\/strong><\/p>\n<p>Avec cette initiative, FUMO ouvre un nouveau chapitre en int\u00e9grant pour la premi\u00e8re fois le secteur des boissons \u00e0 son portefeuille. Ce rapprochement unit deux entreprises qui savent f\u00e9d\u00e9rer les communaut\u00e9s&nbsp;: El Tony Mate, profond\u00e9ment ancr\u00e9e dans la culture sportive et \u00e9v\u00e9nementielle, et FUMO, experte en mati\u00e8re de service haut de gamme et de r\u00e9seau de distribution performant. <\/p>\n<p><strong>Priorit\u00e9 au v\u00e9lo et \u00e0 la communaut\u00e9<\/strong><\/p>\n<p>Au c\u0153ur de cette coop\u00e9ration se trouve la synergie entre activit\u00e9 sportive et rafra\u00eechissement. Le partenariat se concentre d\u00e9lib\u00e9r\u00e9ment sur les applications dans le domaine du cyclisme afin d&rsquo;offrir aux distributeurs sp\u00e9cialis\u00e9s une valeur ajout\u00e9e attractive au-del\u00e0 de leur gamme de produits principale. <\/p>\n<ul>\n<li>Variantes : FUMO distribue les variantes strat\u00e9giques de base Classic et Zero d&rsquo;El Tony Mate.<\/li>\n<li>Activation communautaire&nbsp;: Ces produits compl\u00e8tent id\u00e9alement le portefeuille existant de FUMO et offrent de nouvelles approches pour les sorties communautaires, les \u00e9v\u00e9nements et les formats d\u2019exp\u00e9rience directement sur le lieu de vente.<\/li>\n<\/ul>\n<p><strong>fortes synergies<\/strong><\/p>\n<p>Cette collaboration repose sur une compl\u00e9mentarit\u00e9 id\u00e9ale : tandis qu\u2019El Tony Mate continue de fournir la restauration et le commerce de d\u00e9tail, Fuchs-Movesa s\u2019attache pleinement \u00e0 promouvoir la marque aupr\u00e8s des magasins sp\u00e9cialis\u00e9s dans le v\u00e9lo, l\u2019Outdoor et le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport. La combinaison avec d\u2019autres marques du portefeuille FUMO donne lieu \u00e0 des synergies passionnantes dont b\u00e9n\u00e9ficient directement les magasins sp\u00e9cialis\u00e9s et la communaut\u00e9. <\/p>\n<p><strong>Voix sur le partenariat<\/strong><\/p>\n<p><em>\u00ab Avec El Tony Mate, nous \u00e9largissons pour la premi\u00e8re fois notre portefeuille au secteur des boissons \u2013 un segment prometteur qui s&rsquo;inscrit parfaitement dans notre engagement envers la communaut\u00e9 et un mode de vie actif. La marque est d\u00e9j\u00e0 bien implant\u00e9e dans le monde du sport et nous offre l&rsquo;opportunit\u00e9 d&rsquo;enrichir l&rsquo;exp\u00e9rience des professionnels du cycle, tant pour nos partenaires que pour nos clients \u00bb,<\/em> explique Patric Meyer, directeur marketing de Fuchs-Movesa. <em>\u00ab Notre objectif est d&rsquo;allier notre expertise du cyclisme \u00e0 la fra\u00eecheur et au dynamisme d&rsquo;El Tony Mate. \u00bb<\/em><\/p>\n<p>El Tony Mate se r\u00e9jouit \u00e9galement de cette collaboration&nbsp;: <em>\u00ab&nbsp;Fuchs-Movesa est le partenaire id\u00e9al pour d\u00e9velopper strat\u00e9giquement notre pr\u00e9sence sur le march\u00e9 des sports sp\u00e9cialis\u00e9s et du v\u00e9lo. Ensemble, nous souhaitons faire d\u2019El Tony Mate un acteur incontournable de l\u2019\u00e9cosyst\u00e8me cycliste et accompagner la communaut\u00e9 dans ses aventures avec une \u00e9nergie communicative&nbsp;\u00bb,<\/em> d\u00e9clare Daniel Weinmann, responsable CHR chez Intelligentfood Suisse.<\/p>\n<p> \ud83d\udc49 <a href=\"https:\/\/www.fuchs-movesa.ch\/de\/news\/news_2026\/el_tony_mate_neu_im_vertrieb_20260605\" target=\"_blank\" rel=\"noopener\">Vous trouverez plus d&rsquo;informations dans l&rsquo;article correspondant.<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fuchs-Movesa et la marque suisse de boissons El Tony Mate annoncent leur partenariat commercial strat\u00e9gique. \u00c0 partir de mai 2026, FUMO prendra en charge la distribution d\u2019une s\u00e9lection de vari\u00e9t\u00e9s El Tony Mate dans les secteurs du v\u00e9lo, de l\u2019Outdoor et du sport, en Suisse et dans la Principaut\u00e9 du Liechtenstein. Fuchs-Movesa \u00e9largit ainsi pour [&hellip;]<\/p>\n","protected":false},"author":2420,"featured_media":190259,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-190266","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fuchs-Movesa devient le nouveau partenaire de distribution d&#039;El Tony Mate - sportbiz by ASMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/fuchs-movesa-devient-le-nouveau-partenaire-de-distribution-del-tony-mate\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fuchs-Movesa devient le nouveau partenaire de distribution d&#039;El Tony Mate - sportbiz by ASMAS\" \/>\n<meta property=\"og:description\" content=\"Fuchs-Movesa et la marque suisse de boissons El Tony Mate annoncent leur partenariat commercial strat\u00e9gique. \u00c0 partir de mai 2026, FUMO prendra en charge la distribution d\u2019une s\u00e9lection de vari\u00e9t\u00e9s El Tony Mate dans les secteurs du v\u00e9lo, de l\u2019Outdoor et du sport, en Suisse et dans la Principaut\u00e9 du Liechtenstein. 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