{"id":189915,"date":"2026-06-03T00:00:00","date_gmt":"2026-06-02T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/le-pouvoir-emotionnel-des-magasins-physiques\/"},"modified":"2026-06-03T00:00:00","modified_gmt":"2026-06-02T22:00:00","slug":"le-pouvoir-emotionnel-des-magasins-physiques","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/le-pouvoir-emotionnel-des-magasins-physiques\/","title":{"rendered":"Le pouvoir \u00e9motionnel des magasins physiques"},"content":{"rendered":"<p><strong>Pourquoi les gens continuent-ils \u00e0 se rendre dans les magasins physiques alors que presque tout est disponible en ligne&nbsp;? Parce que les magasins physiques offrent quelque chose que les algorithmes ne peuvent pas&nbsp;: ils suscitent des \u00e9motions. Adam Devey Smith, cofondateur et associ\u00e9 g\u00e9rant de The One Off, aborde le nouveau r\u00f4le du commerce de d\u00e9tail traditionnel dans cet entretien et explique pourquoi, \u00e0 l\u2019avenir, les magasins \u00e0 succ\u00e8s fonctionneront davantage comme des lieux de rencontre que comme des espaces de vente.  <\/strong><\/p>\n<p>Rapport de l&rsquo;Institut Gottlieb Duttweiler du GDI<\/p>\n<p><a href=\"https:\/\/gdi.ch\/publikationen\/trend-updates\/die-emotionale-kraft-physischer-laeden\" target=\"_blank\" rel=\"noopener\"><strong>Pour lire l&rsquo;int\u00e9gralit\u00e9 de l&rsquo;interview d&rsquo;Adam Devey Smith<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi les gens continuent-ils \u00e0 se rendre dans les magasins physiques alors que presque tout est disponible en ligne&nbsp;? Parce que les magasins physiques offrent quelque chose que les algorithmes ne peuvent pas&nbsp;: ils suscitent des \u00e9motions. Adam Devey Smith, cofondateur et associ\u00e9 g\u00e9rant de The One Off, aborde le nouveau r\u00f4le du commerce de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-189915","news","type-news","status-publish","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le pouvoir \u00e9motionnel des magasins physiques - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/le-pouvoir-emotionnel-des-magasins-physiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le pouvoir \u00e9motionnel des magasins physiques - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Pourquoi les gens continuent-ils \u00e0 se rendre dans les magasins physiques alors que presque tout est disponible en ligne&nbsp;? 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Adam Devey Smith, cofondateur et associ\u00e9 g\u00e9rant de The One Off, aborde le nouveau r\u00f4le du commerce de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/le-pouvoir-emotionnel-des-magasins-physiques\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-pouvoir-emotionnel-des-magasins-physiques\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-pouvoir-emotionnel-des-magasins-physiques\\\/\",\"name\":\"Le pouvoir \u00e9motionnel des magasins physiques - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2026-06-02T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-pouvoir-emotionnel-des-magasins-physiques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-pouvoir-emotionnel-des-magasins-physiques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-pouvoir-emotionnel-des-magasins-physiques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le pouvoir \u00e9motionnel des magasins physiques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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