{"id":188972,"date":"2026-05-21T00:00:00","date_gmt":"2026-05-20T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/altra-running-2\/"},"modified":"2026-10-28T13:46:16","modified_gmt":"2026-10-28T12:46:16","slug":"altra-running-2","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/altra-running-2\/","title":{"rendered":"Altra Running"},"content":{"rendered":"

Altra continue de se positionner, dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport en Suisse, comme une marque de course \u00e0 pied innovante dans le segment de la performance. Gr\u00e2ce \u00e0 son positionnement clair ax\u00e9 sur la course naturelle, le confort sur les longues distances et un chaussant anatomique, la marque s’adresse aussi bien aux coureuses et coureurs ambitieux qu’\u00e0 une large communaut\u00e9 d’adeptes du lifestyle et du trail. <\/p>\n

Il convient de souligner en particulier les arguments de vente uniques et clairs qui permettent \u00e0 Altra de se diff\u00e9rencier sur le march\u00e9 de la course \u00e0 pied, de plus en plus concurrentiel :<\/p>\n

\u2022 Forme de l’avant du pied FootShape\u2122<\/strong>
La large zone pour les orteils permet une position naturelle des orteils et une meilleure stabilit\u00e9 pendant la course. Cela procure un confort accru et r\u00e9duit les points de pression, notamment sur les longues distances. <\/p>\n

\u2022 Plateforme Zero Drop\u2122<\/strong>
Altra a toujours privil\u00e9gi\u00e9 une hauteur de semelle \u00e9quilibr\u00e9e entre le talon et l’avant-pied. Ceci favorise une foul\u00e9e plus naturelle et une posture plus efficace. <\/p>\n

\u2022 Combinaison de confort et de performance<\/strong>
Les derniers mod\u00e8les allient un confort optimal \u00e0 des technologies de pointe. Les semelles interm\u00e9diaires de nouvelle g\u00e9n\u00e9ration offrent un retour d’\u00e9nergie exceptionnel sans compromettre la stabilit\u00e9 ni les sensations au sol. <\/p>\n

\u2022 Positionnement solide en trail running<\/strong>
Dans le domaine du trail, Altra est une marque de r\u00e9f\u00e9rence \u00e0 l’international. Des mod\u00e8les comme la Lone Peak et l’Experience Wild jouissent d’un statut culte et impressionnent par leur adh\u00e9rence, leur protection et leur confort de course sur les sentiers techniques. <\/p>\n

\u2022 Une communaut\u00e9 en pleine expansion et une authenticit\u00e9<\/strong>
Altra incarne une culture de la course \u00e0 pied cr\u00e9dible, ax\u00e9e sur l’activit\u00e9 physique, la sant\u00e9 et le mode de vie Outdoor. La marque ne cesse de gagner des parts de march\u00e9, notamment aupr\u00e8s des jeunes coureurs et coureuses, ainsi que dans les domaines de l’ultra-trail et du trail. <\/p>\n

\"Altra\"<\/p>\n

Altra offre ainsi aux commerces sp\u00e9cialis\u00e9s dans le commerce d\u2019articles de sport en Suisse un compl\u00e9ment attractif dans le segment de la course \u00e0 pied haut de gamme, en particulier pour les clients \u00e0 la recherche de confort, d\u2019une dynamique de course naturelle et de concepts de chaussant innovants. La marque se d\u00e9marque clairement des marques de course \u00e0 pied traditionnelles tout en offrant un fort potentiel dans les domaines du trail, de la course sur route et de la course au quotidien. <\/p>\n

Vous n’\u00eates pas encore revendeur Altra ? Alors n’h\u00e9sitez pas \u00e0 nous contacter ! <\/p>\n

Catalogue printemps 2027 : LIEN<\/a>
Altra Fit : LIEN<\/a><\/p>\n

Venez nous rendre visite lors des \u00ab sportsdays \u00bb \u2013 \u00e9t\u00e9 2027<\/strong>, lundi et mardi, 15. & les 15 et 16 juin 2026 dans notre Showroom, b\u00e2timent 9 \/ 1er \u00e9tage<\/p>\n

MB Sportswear GmbH, Erlenstrasse 44A, 2555 Bruegg, T\u00e9l. : 032 313 13 33, info@mbsportswear.ch, www.mbsportswear.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Altra continue de se positionner, dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport en Suisse, comme une marque de course \u00e0 pied innovante dans le segment de la performance. Gr\u00e2ce \u00e0 son positionnement clair ax\u00e9 sur la course naturelle, le confort sur les longues distances et un chaussant anatomique, la marque s’adresse aussi bien aux coureuses […]<\/p>\n","protected":false},"author":2386,"featured_media":188958,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-188972","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nAltra Running - sportbiz by ASMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/altra-running-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Altra Running - sportbiz by ASMAS\" \/>\n<meta property=\"og:description\" content=\"Altra continue de se positionner, dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport en Suisse, comme une marque de course \u00e0 pied innovante dans le segment de la performance. 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