{"id":188925,"date":"2026-05-21T00:00:00","date_gmt":"2026-05-20T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/houdini-ss27-danser-avec-les-montagnes\/"},"modified":"2026-05-21T09:19:59","modified_gmt":"2026-05-21T09:19:59","slug":"houdini-ss27-dance-with-the-mountains","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/houdini-ss27-dance-with-the-mountains\/","title":{"rendered":"Houdini SS27 \u2013 Dance with the Mountains"},"content":{"rendered":"<p><strong>Avec sa nouvelle collection Printemps-\u00c9t\u00e9 2027, Houdini invite \u00e0 vivre la nature plus intens\u00e9ment : \u00e9pur\u00e9e \u00e0 l\u2019essentiel, r\u00e9solument fonctionnelle et con\u00e7ue en harmonie avec l\u2019environnement. Sous le slogan \u00ab Dance with the Mountains \u00bb, la marque su\u00e9doise de v\u00eatements outdoor pr\u00e9sente une collection pour tous ceux qui recherchent la libert\u00e9, l\u2019aventure et une connexion authentique avec la nature. <\/strong><\/p>\n<p>Dans un monde o\u00f9 presque tout est cartographi\u00e9 et cat\u00e9goris\u00e9, le d\u00e9sir de sauvage se fait plus pressant : des nuits sous la tente au milieu des sommets et des cr\u00eates, des exp\u00e9riences partag\u00e9es et le sentiment de repousser ses propres limites. C\u2019est pr\u00e9cis\u00e9ment pour cela que Houdini d\u00e9veloppe des v\u00eatements fonctionnels qui soutiennent l\u2019exp\u00e9rience outdoor de mani\u00e8re discr\u00e8te et efficace.<\/p>\n<p>La collection Trekking allie des technologies de pointe \u00e0 des designs minimalistes, des coupes bien pens\u00e9es et une d\u00e9marche r\u00e9solument durable. Chaque v\u00eatement a \u00e9t\u00e9 con\u00e7u avec le plus grand soin, pour un confort optimal quelles que soient les conditions et un impact minimal sur l&rsquo;environnement.<\/p>\n<p>Pour celles et ceux qui privil\u00e9gient la vitesse et le dynamisme, la gamme Pace est le compagnon id\u00e9al pour les sorties trail intenses et les randonn\u00e9es rapides. Con\u00e7ue pour celles et ceux qui recherchent non seulement la performance en ext\u00e9rieur, mais surtout des sensations de course intenses, la collection Houdini, guid\u00e9e par la devise \u00ab Stop counting. Start Feeling. \u00bb, s&rsquo;oppose r\u00e9solument au monde actuel du tout-mesure, de la comparaison et de l&rsquo;optimisation. Au lieu de se concentrer sur les chiffres, les poids ou les r\u00e9sultats d&rsquo;analyses, la collection Pace privil\u00e9gie avant tout une chose : le pur plaisir de courir.<\/p>\n<p>Les mat\u00e9riaux l\u00e9gers et respirants assurent une r\u00e9gulation thermique optimale, les coupes ergonomiques \u00e9pousent naturellement tous les mouvements et les tissus doux et silencieux offrent une libert\u00e9 de mouvement maximale sur les sentiers les plus exigeants. La gamme Pace d\u00e9montre avec brio que la performance doit \u00eatre non seulement mesurable, mais surtout tangible.<\/p>\n<p>\u00ab Look Closer \u00bb est un autre message cl\u00e9 de la collection. Derri\u00e8re chaque produit Houdini se cache bien plus qu&rsquo;il n&rsquo;y para\u00eet : des mat\u00e9riaux innovants, une qualit\u00e9 durable et une approche circulaire qui allie design et durabilit\u00e9. Chez Houdini, chaque d\u00e9tail compte.<\/p>\n<p>New Rock pr\u00e9sentera la nouvelle collection Houdini lors des\u00a0<strong>Sports Days Zurich<\/strong> les 15 et 16 juin, ainsi que lors des <strong>Journ\u00e9es portes ouvertes d&rsquo;Aigle<\/strong> les 29 et 30 juin 2026. Les visiteurs pourront d\u00e9couvrir les nouveaux produits, toucher les mat\u00e9riaux et s&rsquo;immerger pleinement dans l&rsquo;univers Houdini.<\/p>\n<p><strong>Informations compl\u00e9mentaires\u00a0:<\/strong><br \/>Jacqueline \u2013 079 227 82 22<br \/>H\u00e9l\u00e8ne \u2013 079 571 01 30<\/p>\n<p><a href=\"https:\/\/newrocksport.ch\/marchi\/houdini\/\">newrocksport.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec sa nouvelle collection Printemps-\u00c9t\u00e9 2027, Houdini invite \u00e0 vivre la nature plus intens\u00e9ment : \u00e9pur\u00e9e \u00e0 l\u2019essentiel, r\u00e9solument fonctionnelle et con\u00e7ue en harmonie avec l\u2019environnement. Sous le slogan \u00ab Dance with the Mountains \u00bb, la marque su\u00e9doise de v\u00eatements outdoor pr\u00e9sente une collection pour tous ceux qui recherchent la libert\u00e9, l\u2019aventure et une connexion [&hellip;]<\/p>\n","protected":false},"author":2243,"featured_media":188927,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-188925","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Houdini SS27 \u2013 Dance with the Mountains - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/houdini-ss27-dance-with-the-mountains\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Houdini SS27 \u2013 Dance with the Mountains - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Avec sa nouvelle collection Printemps-\u00c9t\u00e9 2027, Houdini invite \u00e0 vivre la nature plus intens\u00e9ment : \u00e9pur\u00e9e \u00e0 l\u2019essentiel, r\u00e9solument fonctionnelle et con\u00e7ue en harmonie avec l\u2019environnement. 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