{"id":183089,"date":"2026-02-25T00:00:00","date_gmt":"2026-02-24T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/magasin-decathlon-au-sein-du-magasin-ikea\/"},"modified":"2026-02-25T00:00:00","modified_gmt":"2026-02-24T23:00:00","slug":"magasin-decathlon-au-sein-du-magasin-ikea","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/magasin-decathlon-au-sein-du-magasin-ikea\/","title":{"rendered":"Magasin Decathlon au sein du magasin IKEA"},"content":{"rendered":"<p><strong>IKEA ouvrira au printemps un nouveau magasin Decathlon au Royaume-Uni, au sein du magasin IKEA de Croydon. Le magasin de sport sera une unit\u00e9 ind\u00e9pendante avec sa propre entr\u00e9e et occupera une surface d&rsquo;environ 1.188 m\u00b2 au sein du site IKEA de 25.000 m\u00b2 au total. Cela devrait permettre \u00e0 IKEA Croydon de devenir une destination shopping tout-en-un pour la maison, les loisirs et les activit\u00e9s sportives.  <\/strong><\/p>\n<p>Ce partenariat est un projet pilote au Royaume-Uni. Les deux entreprises ont pour objectif de proposer des produits bien con\u00e7us et de qualit\u00e9 \u00e0 des prix abordables. Selon le rapport Life at Home 2025 d&rsquo;IKEA, 36% des Britanniques consid\u00e8rent que les loisirs \u00e0 la maison sont l&rsquo;une des choses les plus importantes, une tendance que Decathlon suit.  <\/p>\n<p>Decathlon propose \u00e0 Croydon plus de 5.000 produits dans des domaines tels que la randonn\u00e9e, la course \u00e0 pied, le camping, le fitness, la natation et le cyclisme. Des services circulaires tels que le buyback et le click &amp; collect sont \u00e9galement propos\u00e9s.   <\/p>\n<p>IKEA met l&rsquo;accent sur sa strat\u00e9gie qui consiste \u00e0 repenser les magasins et \u00e0 les d\u00e9velopper en fonction du client - des diff\u00e9rents formats de magasins aux solutions innovantes comme le click &amp; collect ou un espace de co-working. La coop\u00e9ration avec Decathlon s&rsquo;inscrit dans la strat\u00e9gie d&rsquo;expansion \u00e0 long terme d&rsquo;IKEA sur le march\u00e9 britannique, o\u00f9 plusieurs nouveaux types de magasins ont r\u00e9cemment \u00e9t\u00e9 ouverts. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKEA ouvrira au printemps un nouveau magasin Decathlon au Royaume-Uni, au sein du magasin IKEA de Croydon. Le magasin de sport sera une unit\u00e9 ind\u00e9pendante avec sa propre entr\u00e9e et occupera une surface d&rsquo;environ 1.188 m\u00b2 au sein du site IKEA de 25.000 m\u00b2 au total. Cela devrait permettre \u00e0 IKEA Croydon de devenir une [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":183091,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-183089","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magasin Decathlon au sein du magasin IKEA - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/magasin-decathlon-au-sein-du-magasin-ikea\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magasin Decathlon au sein du magasin IKEA - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"IKEA ouvrira au printemps un nouveau magasin Decathlon au Royaume-Uni, au sein du magasin IKEA de Croydon. 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