{"id":183079,"date":"2026-02-19T16:25:19","date_gmt":"2026-02-19T15:25:19","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/webinaire-retail-academy-visibilite-dans-les-moteurs-de-recherche-ia\/"},"modified":"2026-02-19T16:25:19","modified_gmt":"2026-02-19T15:25:19","slug":"webinaire-retail-academy-visibilite-dans-les-moteurs-de-recherche-ia","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/webinaire-retail-academy-visibilite-dans-les-moteurs-de-recherche-ia\/","title":{"rendered":"Webinaire Retail-academy : visibilit\u00e9 dans les moteurs de recherche IA"},"content":{"rendered":"<p><strong>Comment mon contenu est-il mieux r\u00e9f\u00e9renc\u00e9 dans les moteurs de recherche de ChatGPT, Google SGE et Perplexity ?<\/strong><\/p>\n<p>De plus en plus de personnes ne font plus de recherches via les moteurs de recherche classiques, mais directement dans des outils d&rsquo;intelligence artificielle comme ChatGPT, Perplexity ou Google SGE. Ces syst\u00e8mes fonctionnent diff\u00e9remment : ils \u00e9valuent le contenu en fonction du contexte, de la clart\u00e9, de la structure et d&rsquo;une v\u00e9ritable expertise - et pas seulement en fonction des mots-cl\u00e9s. Parall\u00e8lement, le nombre de recherches en mode \u00ab\u00a0z\u00e9ro clic\u00a0\u00bb augmente. De nombreuses r\u00e9ponses apparaissent directement dans ces outils d&rsquo;intelligence artificielle, sans qu&rsquo;il soit n\u00e9cessaire de visiter un site Web. Si le contenu n&rsquo;y est pas correctement compris ou cit\u00e9 comme source, une visibilit\u00e9 pr\u00e9cieuse est perdue.    <\/p>\n<p>Dans ce webinaire, nous vous montrerons comment cr\u00e9er du contenu de mani\u00e8re \u00e0 ce que les syst\u00e8mes d&rsquo;IA le capturent, le hi\u00e9rarchisent et le citent correctement - afin que les marques et les entreprises restent trouvables dans le nouveau monde de recherche de l&rsquo;IA.<\/p>\n<p>Vous trouverez tous les d\u00e9tails de ce webinaire ainsi que les modalit\u00e9s d&rsquo;inscription directement sur le site de la Retail-academy :<br \/>\n<a href=\"https:\/\/www.agsag.ch\/de\/retail-academy\/sichtbarkeit-in-ki-suchmaschinen\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrir et s&rsquo;inscrire \u00e0 un cours<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment mon contenu est-il mieux r\u00e9f\u00e9renc\u00e9 dans les moteurs de recherche de ChatGPT, Google SGE et Perplexity ? De plus en plus de personnes ne font plus de recherches via les moteurs de recherche classiques, mais directement dans des outils d&rsquo;intelligence artificielle comme ChatGPT, Perplexity ou Google SGE. Ces syst\u00e8mes fonctionnent diff\u00e9remment : ils \u00e9valuent [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":183081,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-183079","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinaire Retail-academy : visibilit\u00e9 dans les moteurs de recherche IA - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/webinaire-retail-academy-visibilite-dans-les-moteurs-de-recherche-ia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinaire Retail-academy : visibilit\u00e9 dans les moteurs de recherche IA - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Comment mon contenu est-il mieux r\u00e9f\u00e9renc\u00e9 dans les moteurs de recherche de ChatGPT, Google SGE et Perplexity ? 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