{"id":183025,"date":"2026-03-23T00:00:00","date_gmt":"2026-03-22T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/kessler-pose-des-jalons-pour-lavenir\/"},"modified":"2026-03-23T00:00:00","modified_gmt":"2026-03-22T23:00:00","slug":"kessler-pose-des-jalons-pour-lavenir","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/kessler-pose-des-jalons-pour-lavenir\/","title":{"rendered":"Kessler pose des jalons pour l’avenir"},"content":{"rendered":"

Braunwald, Suisse - La marque suisse de sports d’hiver Kessler se lance dans l’avenir avec une nouvelle structure d’entreprise et des partenariats de production internationaux. Avec la nouvelle soci\u00e9t\u00e9 Kessler Swiss Sports GmbH, la distribution de la marque est r\u00e9organis\u00e9e tout en assurant la production des skis et snowboards \u00e0 long terme. <\/strong><\/p>\n

La nouvelle soci\u00e9t\u00e9 sera dirig\u00e9e par Hansj\u00fcrg Kessler, avec son fils Marvin Kessler et sa fille Irina Kessler. L’objectif est de transmettre la marque traditionnelle \u00e0 la g\u00e9n\u00e9ration suivante tout en profitant de nouvelles opportunit\u00e9s de march\u00e9. <\/p>\n

Dans la phase de lancement, l’\u00e9quipe sera soutenue par Rolf Graf, qui apportera ses conseils et sa longue exp\u00e9rience du secteur.<\/p>\n

Nouvelle structure de production pour les skis et les snowboards<\/strong><\/p>\n

Kessler mise \u00e9galement sur une solution durable pour la production. Les skis seront d\u00e9sormais produits par le fabricant italien Blossom \u00e0 Chiavenna. Les moules existants de Kessler continueront d’\u00eatre utilis\u00e9s. <\/p>\n

Pendant la phase de mise en place, Hansj\u00fcrg Kessler accompagne personnellement la fabrication et soutient le partenaire de production dans la mise en place des processus. L’objectif est de s’assurer que la technologie, la qualit\u00e9 et les caract\u00e9ristiques de conduite connues des skis restent inchang\u00e9es. <\/p>\n

La production de snowboards sera \u00e9galement r\u00e9organis\u00e9e. La production sera d\u00e9sormais assur\u00e9e par le partenaire de production sp\u00e9cialis\u00e9 Keil en Autriche. Comme pour les skis, les moules existants seront utilis\u00e9s, tandis que Hansj\u00fcrg Kessler sera responsable de la supervision de la production. <\/p>\n

Le d\u00e9veloppement suisse et la production de course restent en place<\/strong><\/p>\n

A Braunwald, Hansj\u00fcrg Kessler, fort de ses 39 ans d’exp\u00e9rience, reste responsable du d\u00e9veloppement des produits Kessler et de la comp\u00e9tition.<\/p>\n

Des conditions plus attractives pour le commerce sp\u00e9cialis\u00e9<\/strong><\/p>\n

Parall\u00e8lement \u00e0 la nouvelle structure, Kessler adapte \u00e9galement les conditions pour le commerce sp\u00e9cialis\u00e9. Les prix de vente sont r\u00e9duits et les revendeurs b\u00e9n\u00e9ficient en m\u00eame temps de marges commerciales nettement plus int\u00e9ressantes. <\/p>\n

Avec ces ajustements, l’entreprise souhaite renforcer sa position sur le march\u00e9 et d\u00e9velopper la coop\u00e9ration avec les revendeurs.<\/p>\n

\u00ab\u00a0Notre objectif est d’assurer la p\u00e9rennit\u00e9 de la marque Kessler tout en offrant des conditions encore plus attrayantes \u00e0 nos partenaires du commerce sp\u00e9cialis\u00e9\u00a0\u00bb, explique Hansj\u00fcrg Kessler.<\/p>\n

Contact :<\/strong>
\nKessler Swiss Sports GmbH
\nDorfstrasse 6
\n8784 Braunwald
\nSuisse
\ninfo@kessler.swiss <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Braunwald, Suisse - La marque suisse de sports d’hiver Kessler se lance dans l’avenir avec une nouvelle structure d’entreprise et des partenariats de production internationaux. Avec la nouvelle soci\u00e9t\u00e9 Kessler Swiss Sports GmbH, la distribution de la marque est r\u00e9organis\u00e9e tout en assurant la production des skis et snowboards \u00e0 long terme. La nouvelle soci\u00e9t\u00e9 […]<\/p>\n","protected":false},"author":8,"featured_media":183029,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-183025","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nKessler pose des jalons pour l'avenir - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/kessler-pose-des-jalons-pour-lavenir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kessler pose des jalons pour l'avenir - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Braunwald, Suisse - La marque suisse de sports d’hiver Kessler se lance dans l’avenir avec une nouvelle structure d’entreprise et des partenariats de production internationaux. Avec la nouvelle soci\u00e9t\u00e9 Kessler Swiss Sports GmbH, la distribution de la marque est r\u00e9organis\u00e9e tout en assurant la production des skis et snowboards \u00e0 long terme. 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