{"id":182931,"date":"2024-09-23T00:00:00","date_gmt":"2024-09-22T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/le-commerce-du-sport-du-futur\/"},"modified":"2024-09-23T00:00:00","modified_gmt":"2024-09-22T22:00:00","slug":"le-commerce-du-sport-du-futur","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/","title":{"rendered":"Le commerce du sport du futur"},"content":{"rendered":"<p>Les conclusions actuelles de l&rsquo;\u00e9tude Trend Research Retail du Zukunftsinstitut montrent que les distributeurs doivent repenser non seulement leurs structures internes, mais aussi la mani\u00e8re dont ils g\u00e8rent les influences externes et les besoins de leurs clients*. Les ann\u00e9es \u00e0 venir seront marqu\u00e9es par une transformation qui affectera profond\u00e9ment le secteur. Quelles sont les tendances et les strat\u00e9gies essentielles pour rester performant dans cet environnement ?  <\/p>\n<p><strong><a href=\"https:\/\/www.ispo.com\/sports-business\/die-erfolgsfaktoren-des-sporthandels-der-zukunft?utm_campaign=CPGN%20-ISPO%20RSS%20Newsticker%20DE%20-%202024-09-18%2010%3A11&amp;utm_medium=mail_mmg&amp;utm_source=eloqua&amp;utm_content=EM%20-%20ISPO%20RSS%20Newsticker%20DE%20-%202024-09-18%2010%3A11&amp;utm_marketing_tactic=other#geschwindigkeit-und-datenexpertise-entscheiden-ber-den-erfolg-1132545\" target=\"_blank\" rel=\"noopener\">lire la suite sur ISPO.com<\/a><\/strong><\/p>\n<div>Du <strong>03 au 05 d\u00e9cembre<\/strong>, le salon international du sport r\u00e9unira les gamechangers de l&rsquo;industrie sous le slogan <strong>\u00ab\u00a0Love every contact\u00a0\u00bb.<\/strong> Le site <strong><a href=\"https:\/\/www.ispo.com\/munich\" target=\"_blank\" rel=\"noopener\">ISPO Munich 2024<\/a><\/strong> est l&rsquo;occasion parfaite de pr\u00e9parer votre entreprise pour l&rsquo;avenir et de trouver de nouvelles impulsions. <\/div>\n<div><\/div>\n<div><strong>Les membres de l&rsquo;ASMAS peuvent commander des billets gratuits par e-mail \u00e0 <a href=\"mailto:info@sportbiz.ch\" target=\"_blank\" rel=\"noopener\">info@sportbiz.ch<\/a> <\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;avenir de la vente au d\u00e9tail est \u00e0 l&rsquo;aube d&rsquo;un changement fondamental. Les technologies \u00e9voluent rapidement et la disponibilit\u00e9 de donn\u00e9es pr\u00e9cises cro\u00eet de mani\u00e8re exponentielle - tout cela change les r\u00e8gles du jeu dans le commerce du sport. <\/p>\n","protected":false},"author":5,"featured_media":182678,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182931","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le commerce du sport du futur - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le commerce du sport du futur - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"L&#039;avenir de la vente au d\u00e9tail est \u00e0 l&#039;aube d&#039;un changement fondamental. Les technologies \u00e9voluent rapidement et la disponibilit\u00e9 de donn\u00e9es pr\u00e9cises cro\u00eet de mani\u00e8re exponentielle - tout cela change les r\u00e8gles du jeu dans le commerce du sport.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/09\/drew-beamer-xU5Mqq0Chck-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-du-sport-du-futur\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-du-sport-du-futur\\\/\",\"name\":\"Le commerce du sport du futur - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-du-sport-du-futur\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-du-sport-du-futur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/drew-beamer-xU5Mqq0Chck-unsplash-scaled.jpg\",\"datePublished\":\"2024-09-22T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-du-sport-du-futur\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-du-sport-du-futur\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-du-sport-du-futur\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/drew-beamer-xU5Mqq0Chck-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/drew-beamer-xU5Mqq0Chck-unsplash-scaled.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"Zukunft_drew-beamer-xU5Mqq0Chck-unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-du-sport-du-futur\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le commerce du sport du futur\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le commerce du sport du futur - Sportbiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/","og_locale":"fr_FR","og_type":"article","og_title":"Le commerce du sport du futur - Sportbiz","og_description":"L'avenir de la vente au d\u00e9tail est \u00e0 l'aube d'un changement fondamental. Les technologies \u00e9voluent rapidement et la disponibilit\u00e9 de donn\u00e9es pr\u00e9cises cro\u00eet de mani\u00e8re exponentielle - tout cela change les r\u00e8gles du jeu dans le commerce du sport.","og_url":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/","og_site_name":"Sportbiz","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","og_image":[{"width":2560,"height":1706,"url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/09\/drew-beamer-xU5Mqq0Chck-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/","url":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/","name":"Le commerce du sport du futur - Sportbiz","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/#primaryimage"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/#primaryimage"},"thumbnailUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/09\/drew-beamer-xU5Mqq0Chck-unsplash-scaled.jpg","datePublished":"2024-09-22T22:00:00+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/#primaryimage","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/09\/drew-beamer-xU5Mqq0Chck-unsplash-scaled.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/09\/drew-beamer-xU5Mqq0Chck-unsplash-scaled.jpg","width":2560,"height":1706,"caption":"Zukunft_drew-beamer-xU5Mqq0Chck-unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-du-sport-du-futur\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Le commerce du sport du futur"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media\/182678"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=182931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=182931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}