{"id":182925,"date":"2024-09-19T00:00:00","date_gmt":"2024-09-18T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/sommet-des-partenaires-on-ch-2024-2\/"},"modified":"2024-09-19T00:00:00","modified_gmt":"2024-09-18T22:00:00","slug":"sommet-des-partenaires-on-ch-2024-2","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/sommet-des-partenaires-on-ch-2024-2\/","title":{"rendered":"Sommet des partenaires On-CH 2024"},"content":{"rendered":"
\n

La journ\u00e9e a d\u00e9but\u00e9 par un Community Run afin de favoriser les \u00e9changes entre les athl\u00e8tes et les partenaires dans une atmosph\u00e8re d\u00e9tendue. Caspar Coppetti, cofondateur de On, et Bianca Pestalozzi-Houchangina, directrice g\u00e9n\u00e9rale EMEA, ont ensuite r\u00e9fl\u00e9chi aux succ\u00e8s et aux d\u00e9fis communs de la marque et ont donn\u00e9 un aper\u00e7u des futurs partenariats et projets d’innovation. L’accent a \u00e9t\u00e9 mis sur l’orientation strat\u00e9gique de On en tant que marque de sport haut de gamme aux profondes racines suisses. <\/span><\/p>\n

Une place particuli\u00e8re a \u00e9t\u00e9 accord\u00e9e \u00e0 l’\u00e9change actif avec les partenaires, qui a eu lieu dans le cadre d’une table ronde ouverte sur les \u00e9volutions actuelles du march\u00e9 et les d\u00e9fis auxquels sont confront\u00e9s les magasins de sport suisses. Une table ronde anim\u00e9e par Alexandra Scherrer (CEO de Carpathia) a mis en lumi\u00e8re l’avenir du commerce sp\u00e9cialis\u00e9, notamment en ce qui concerne l’influence des plateformes en ligne, les communaut\u00e9s, les changements d’habitudes de consommation ainsi que le th\u00e8me du manque de personnel qualifi\u00e9. <\/span><\/p>\n

Une visite exclusive du maker space d’On Labs et une discussion sur le r\u00f4le de l’innovation dans le partenariat avec les athl\u00e8tes ont cl\u00f4tur\u00e9 cette journ\u00e9e r\u00e9ussie. Enfin, des cadeaux surprises et un d\u00eener commun au restaurant Roots ont permis de cl\u00f4turer la journ\u00e9e en beaut\u00e9 et de renforcer le r\u00e9seau des partenaires. Le CH Partner Summit 2024 a offert une plateforme enrichissante pour les partenariats de l’industrie du sport. <\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

On AG a invit\u00e9 environ 80 personnes de l’industrie du sport suisse \u00e0 participer au CH Partner Summit 2024 dans les On Labs \u00e0 Zurich. L’\u00e9v\u00e9nement \u00e9tait enti\u00e8rement plac\u00e9 sous le signe de l’\u00e9change entre partenaires - des repr\u00e9sentants de Swiss-Ski, OYM, Protect Our Winters ainsi que les athl\u00e8tes Lilly N\u00e4geli et Tadesse Abraham ont notamment \u00e9t\u00e9 r\u00e9unis avec les distributeurs de sport. De plus, des aper\u00e7us de l’avenir et des derni\u00e8res innovations ont \u00e9t\u00e9 pr\u00e9sent\u00e9s. <\/p>\n","protected":false},"author":5,"featured_media":182923,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-182925","news","type-news","status-publish","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"\nSommet des partenaires On-CH 2024 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/sommet-des-partenaires-on-ch-2024-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sommet des partenaires On-CH 2024 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"On AG a invit\u00e9 environ 80 personnes de l'industrie du sport suisse \u00e0 participer au CH Partner Summit 2024 dans les On Labs \u00e0 Zurich. 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