{"id":182865,"date":"2024-11-05T00:00:00","date_gmt":"2024-11-04T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/sport-marke-medien-les-marques-et-les-equipementiers-a-lhonneur-a-munich\/"},"modified":"2024-11-05T00:00:00","modified_gmt":"2024-11-04T23:00:00","slug":"sport-marke-medien-les-marques-et-les-equipementiers-a-lhonneur-a-munich","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/sport-marke-medien-les-marques-et-les-equipementiers-a-lhonneur-a-munich\/","title":{"rendered":"SPORT MARKE MEDIEN : les marques et les \u00e9quipementiers \u00e0 l&rsquo;honneur \u00e0 Munich"},"content":{"rendered":"<p>Ce sommet international de l&rsquo;industrie offre une plate-forme \u00e0 plus de 220 intervenants, dont des repr\u00e9sentants d&rsquo;entreprises renomm\u00e9es telles que PUMA, Sch\u00f6ffel, Columbia Sportswear et Lidl, afin de fa\u00e7onner l&rsquo;avenir de l&rsquo;industrie du sport.<\/p>\n<p><strong>Lidl pr\u00e9sente un large sponsoring sportif<\/strong><\/p>\n<p>En tant qu&rsquo;acteur majeur du sponsoring sportif, Lidl est d\u00e9sormais pr\u00e9sent dans toutes les disciplines sportives, comme le football, le handball et le cyclisme. Pour la premi\u00e8re fois, Thomas Rohregger (directeur des partenariats) et Martin Alles (membre de la direction) pr\u00e9senteront sur sc\u00e8ne la strat\u00e9gie de sponsoring tr\u00e8s diversifi\u00e9e. En outre, Cupra, Allianz, AXA, Dekra, Haix et JobRad, entre autres, pr\u00e9senteront leurs concepts innovants.  <\/p>\n<p><strong>PUMA, HYROX et l&rsquo;avenir des marques dans le sport<\/strong><\/p>\n<p>Un autre point fort de SPORT MARKE MEDIEN est la conf\u00e9rence avec le PDG de PUMA, Arne Freundt, et le fondateur de HYROX, Moritz F\u00fcrste. Ils pr\u00e9senteront comment PUMA d\u00e9veloppe la pr\u00e9sence de sa marque dans le sport et comment HYROX, en tant que nouvelle plateforme de fitness, r\u00e9volutionne le sport d&rsquo;endurance mondial. Des marques connues telles que Columbia Sportswear et Erdinger pr\u00e9senteront \u00e9galement leurs strat\u00e9gies de positionnement de marque lors d&rsquo;\u00e9v\u00e9nements d&rsquo;endurance et montreront comment de tels \u00e9v\u00e9nements renforcent leurs marques. Stefan Merkt et Stefan Ostertag, CEO &amp; CMO de Sch\u00f6ffel, expliqueront ce qui fait le succ\u00e8s d&rsquo;un relancement et de la transformation d&rsquo;une marque vieille de 220 ans.   <\/p>\n<p><strong>Des \u00e9changes porteurs d&rsquo;avenir pour les marques et les sponsors  <\/strong><\/p>\n<p>Avec ces conf\u00e9rences et bien d&rsquo;autres d\u00e9bats passionnants, le r\u00e9seau marketing d&rsquo;ESB offre, par le biais de SPORT MARKE MEDIEN, la plateforme id\u00e9ale pour les marques et les \u00e9quipementiers afin d&rsquo;optimiser leur positionnement dans le sport. Ne manquez pas cette occasion de vous connecter avec les leaders du secteur et de participer \u00e0 la construction de l&rsquo;avenir du marketing sportif ! <\/p>\n<p>Pour plus d&rsquo;informations, le programme complet et l&rsquo;inscription, consultez <a href=\"http:\/\/www.sportmarkemedien.com\">www.sportmarkemedien.com<\/a><\/p>\n<p><strong>avec sportbiz.ch, b\u00e9n\u00e9ficiez de 20 % de r\u00e9duction sur SPORT MARKE MEDIEN !<\/strong><\/p>\n<p><strong>Code de r\u00e9duction : SMM24SportBIZ20<\/strong><\/p>\n<p><strong>Inscription : <a href=\"http:\/\/www.sportmarkemedien.com\/anmeldung\">www.sportmarkemedien.com\/anmeldung<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.sportmarkemedien.com\/\" target=\"_blank\" rel=\"noopener\">Plus d&rsquo;informations<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les 2 et 3 d\u00e9cembre 2024, des marques et des \u00e9quipementiers de premier plan se r\u00e9uniront chez SPORT MARKE MEDIEN dans le cadre du salon ISPO de Munich afin de discuter des nouvelles fa\u00e7ons de positionner les marques dans le sport.  <\/p>\n","protected":false},"author":5,"featured_media":182867,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-182865","news","type-news","status-publish","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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