{"id":182861,"date":"2024-11-25T00:00:00","date_gmt":"2024-11-24T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/lia-dans-le-commerce-perplexity-lance-une-nouvelle-place-de-marche\/"},"modified":"2024-11-25T00:00:00","modified_gmt":"2024-11-24T23:00:00","slug":"lia-dans-le-commerce-perplexity-lance-une-nouvelle-place-de-marche","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/lia-dans-le-commerce-perplexity-lance-une-nouvelle-place-de-marche\/","title":{"rendered":"L&rsquo;IA dans l&rsquo;e-commerce - Perplexity lance une nouvelle place de march\u00e9"},"content":{"rendered":"<p>Les utilisateurs peuvent rechercher des produits et les acheter directement, soutenus par des int\u00e9grations Shopify.<\/p>\n<p>Le nouvel assistant d&rsquo;achat facilite les achats en fournissant des informations sur les produits sans avoir \u00e0 visiter les sites marchands. Cette fonctionnalit\u00e9 est d&rsquo;abord disponible aux \u00c9tats-Unis et constitue un premier pas vers les places de march\u00e9 bas\u00e9es sur l&rsquo;IA. <\/p>\n<p>Perplexity adopte ainsi une approche int\u00e9gr\u00e9e du commerce \u00e9lectronique et se positionne sur le march\u00e9 croissant du commerce AI, avec d&rsquo;autres d\u00e9veloppements comme Arc et Daydream comme prochaines \u00e9tapes possibles.<\/p>\n<p><a href=\"https:\/\/excitingcommerce.de\/2024\/11\/19\/ai-commerce-perplexity-und-die-folgen-fuer-den-e-commerce\/comment-page-1\/\" target=\"_blank\" rel=\"noopener\">Rapport : excitingcommerce.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perplexity a lanc\u00e9 \u00ab\u00a0Perplexity Shopping\u00a0\u00bb, une place de march\u00e9 pilot\u00e9e par l&rsquo;IA et int\u00e9grant un syst\u00e8me de paiement.<\/p>\n","protected":false},"author":5,"featured_media":182863,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182861","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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