{"id":182793,"date":"2025-12-04T00:00:00","date_gmt":"2025-12-03T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\/"},"modified":"2025-12-04T00:00:00","modified_gmt":"2025-12-03T23:00:00","slug":"napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\/","title":{"rendered":"Napapijri x Alberto Tomba | Une campagne qui marque l&rsquo;histoire \ud83c\udfd4\ufe0f"},"content":{"rendered":"<p>La marque d&rsquo;outdoor lifestyle Napapijri fait un retour tr\u00e8s sp\u00e9cial avec la saison d&rsquo;hiver 2025\/26 : pour sa nouvelle campagne, elle fait appel \u00e0 nul autre que la l\u00e9gende du ski Alberto Tomba.  <\/p>\n<p>Le d\u00e9but de cette association pourrait difficilement \u00eatre plus symbolique - Napapijri a \u00e9t\u00e9 fond\u00e9e en 1987 au pied du Mont-Blanc, l&rsquo;ann\u00e9e m\u00eame o\u00f9 Tomba a remport\u00e9 sa premi\u00e8re Coupe du monde.<\/p>\n<p>La campagne nous fait voyager \u00e0 travers Courmayeur, Milan et Cortina - des lieux synonymes de style, de flair italien et de passion sportive. Tomba incarne l&rsquo;esprit de la marque : \u00e0 la fois technique, urbain, authentique et \u00e9l\u00e9gant. <\/p>\n<p>Avec cette collaboration, Napapijri souhaite non seulement c\u00e9l\u00e9brer ses racines outdoor, mais aussi montrer une nouvelle image moderne du style de vie italien ; une d\u00e9claration de mouvement, de style et de tradition.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/12\/imgi_97_wk33-clp-tomba-banner-2-d-1.jpg\" alt=\"\" width=\"1144\" height=\"644\"><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Venez nous rendre visite \u00e0 Sportsdays.ch 2025 !<\/strong><\/span><\/p>\n<p>Nous nous r\u00e9jouissons de vous accueillir en exclusivit\u00e9 dans notre showroom \u00e0 l&rsquo;occasion de Sportsdays.ch 2025.<\/p>\n<p>\ud83d\udcc5 Date : 08.12.2025 &amp; 09.12.2025<br \/>\ud83d\udccd Lieu : TMC c\/o Framework AG, Thurgauerstrasse 117, Showroom 158\/160, CH-8152 Glattpark (Opfikon)<\/p>\n<p><strong>Contact sur place :<\/strong><\/p>\n<p>Geraldo Egitto \/ T\u00e9l : +41 79 772 61 68 \/ Mail : g.egitto@framework.ch<\/p>\n<p>Oliver Lehmann \/ T\u00e9l : +41 79 903 38 97 \/ Mail : oliver.lehmann@framework.ch<\/p>\n<p>Thai David Nguyen \/ T\u00e9l : +41 79 822 63 67 \/ Mail : t.nguyen@framework.ch<\/p>\n<\/p>\n<p>D\u00e9couvrez la nouvelle collection Napapijri x Alberto Tomba - des pi\u00e8ces fonctionnelles avec une touche urbaine, parfaites pour l&rsquo;hiver, le quotidien et les aventures en plein air.<\/p>\n<p>Une visite s&rsquo;impose : soyez de la partie et d\u00e9couvrez comment l&rsquo;histoire et le style se m\u00ealent dans cette collaboration.<\/p>\n<p>Nous vous attendons avec impatience !<\/p>\n<p>Votre \u00e9quipe Framework<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/12\/imgi_117_wk33-clp-tomba-banner-3-d.jpg\" alt=\"\" width=\"1144\" height=\"644\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque d&rsquo;outdoor lifestyle Napapijri fait un retour tr\u00e8s sp\u00e9cial avec la saison d&rsquo;hiver 2025\/26 : pour sa nouvelle campagne, elle fait appel \u00e0 nul autre que la l\u00e9gende du ski Alberto Tomba. Le d\u00e9but de cette association pourrait difficilement \u00eatre plus symbolique - Napapijri a \u00e9t\u00e9 fond\u00e9e en 1987 au pied du Mont-Blanc, l&rsquo;ann\u00e9e [&hellip;]<\/p>\n","protected":false},"author":3676,"featured_media":182796,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182793","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Napapijri x Alberto Tomba | Une campagne qui marque l&#039;histoire \ud83c\udfd4\ufe0f - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Napapijri x Alberto Tomba | Une campagne qui marque l&#039;histoire \ud83c\udfd4\ufe0f - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"La marque d&rsquo;outdoor lifestyle Napapijri fait un retour tr\u00e8s sp\u00e9cial avec la saison d&rsquo;hiver 2025\/26 : pour sa nouvelle campagne, elle fait appel \u00e0 nul autre que la l\u00e9gende du ski Alberto Tomba. Le d\u00e9but de cette association pourrait difficilement \u00eatre plus symbolique - Napapijri a \u00e9t\u00e9 fond\u00e9e en 1987 au pied du Mont-Blanc, l&rsquo;ann\u00e9e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/12\/imgi_77_wk33-clp-tomba-banner-1-d-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\\\/\",\"name\":\"Napapijri x Alberto Tomba | Une campagne qui marque l'histoire \ud83c\udfd4\ufe0f - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/imgi_77_wk33-clp-tomba-banner-1-d-1.jpg\",\"datePublished\":\"2025-12-03T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/imgi_77_wk33-clp-tomba-banner-1-d-1.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/imgi_77_wk33-clp-tomba-banner-1-d-1.jpg\",\"width\":2000,\"height\":1125,\"caption\":\"imgi_77_wk33-clp-tomba-banner-1-d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/napapijri-x-alberto-tomba-une-campagne-qui-marque-lhistoire-%f0%9f%8f%94%ef%b8%8f\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Napapijri x Alberto Tomba | Une campagne qui marque l&rsquo;histoire \ud83c\udfd4\ufe0f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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