{"id":182783,"date":"2025-12-09T00:00:00","date_gmt":"2025-12-08T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/"},"modified":"2025-12-09T00:00:00","modified_gmt":"2025-12-08T23:00:00","slug":"reprise-de-lactivite-de-berge-pur-outdoor","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/","title":{"rendered":"Reprise de l’activit\u00e9 de Berge Pur Outdoor"},"content":{"rendered":"

La poursuite de l’activit\u00e9 d’un magasin bien \u00e9tabli est l’un des principaux facteurs de r\u00e9ussite dans un secteur sp\u00e9cialis\u00e9 comme celui des sports de montagne.<\/strong>\u00c0 Zoug, la continuit\u00e9 de \u00ab\u00a0Berge Pur Outdoor\u00a0\u00bb est assur\u00e9e. <\/strong>La soci\u00e9t\u00e9 nouvellement cr\u00e9\u00e9e reprend l’activit\u00e9 sans interruption et continue \u00e0 g\u00e9rer le site avec l’expertise habituelle et une structure d’\u00e9quipe constante.<\/strong><\/p>\n

Le r\u00e8glement de la succession a \u00e9t\u00e9 initi\u00e9 par Daniel Luthiger en collaboration avec ses successeurs Nadja Lustenberger-M\u00f6ri et Thomas B\u00fchlmann. Tous deux disposent d’une longue exp\u00e9rience dans le secteur des sports de montagne et travaillent depuis plusieurs ann\u00e9es dans l’entreprise. La responsabilit\u00e9 assum\u00e9e \u00e0 partir du 1er janvier 2026
\ngarantit que tous les processus d’exploitation, les comp\u00e9tences et les relations avec les clients se poursuivent de mani\u00e8re professionnelle. <\/p>\n

Le magasin continuera \u00e0 se pr\u00e9senter sous le nom bien connu de \u00ab\u00a0Berge Pur Outdoor\u00a0\u00bb. Parall\u00e8lement, la marque b\u00e9n\u00e9ficiera d’une identit\u00e9 visuelle actualis\u00e9e avec un nouveau logo.
\nLes canaux de contact existants, y compris le t\u00e9l\u00e9phone, l’e-mail et la pr\u00e9sence sur le web, resteront inchang\u00e9s. <\/p>\n

La transmission de \u00ab\u00a0Berge Pur Outdoor\u00a0\u00bb se fait par l’ancien propri\u00e9taire et fondateur Daniel Luthiger, qui a marqu\u00e9 l’entreprise de son empreinte pendant plus de vingt ans. La pr\u00e9paration structur\u00e9e et l’\u00e9troite collaboration avec les successeurs permettent \u00e0 la nouvelle direction de prendre un d\u00e9part ordonn\u00e9. La nouvelle soci\u00e9t\u00e9 assure en outre une collaboration professionnelle et le maintien d’une qualit\u00e9 de service \u00e9lev\u00e9e pour la client\u00e8le. <\/p>\n

La reprise de \u00ab\u00a0Berge Pur Outdoor\u00a0\u00bb par la nouvelle soci\u00e9t\u00e9 \u00ab\u00a0MountainPur AG\u00a0\u00bb garantit la p\u00e9rennit\u00e9 d’un magasin sp\u00e9cialis\u00e9 dans les sports de montagne et bien ancr\u00e9 dans la r\u00e9gion. La combinaison d’une \u00e9quipe \u00e9prouv\u00e9e, d’une expertise professionnelle et d’une image de marque modernis\u00e9e cr\u00e9e une stabilit\u00e9 pour les clients et les partenaires commerciaux. <\/p>\n

\u00ab\u00a0Berge Pur Outdoor\u00a0\u00bb renforce la position du commerce sp\u00e9cialis\u00e9 dans le segment des activit\u00e9s de plein air.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La poursuite de l’activit\u00e9 d’un magasin bien \u00e9tabli est l’un des principaux facteurs de r\u00e9ussite dans un secteur sp\u00e9cialis\u00e9 comme celui des sports de montagne.\u00c0 Zoug, la continuit\u00e9 de \u00ab\u00a0Berge Pur Outdoor\u00a0\u00bb est assur\u00e9e. La soci\u00e9t\u00e9 nouvellement cr\u00e9\u00e9e reprend l’activit\u00e9 sans interruption et continue \u00e0 g\u00e9rer le site avec l’expertise habituelle et une structure d’\u00e9quipe […]<\/p>\n","protected":false},"author":9,"featured_media":182785,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-182783","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nReprise de l'activit\u00e9 de Berge Pur Outdoor - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reprise de l'activit\u00e9 de Berge Pur Outdoor - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"La poursuite de l’activit\u00e9 d’un magasin bien \u00e9tabli est l’un des principaux facteurs de r\u00e9ussite dans un secteur sp\u00e9cialis\u00e9 comme celui des sports de montagne.\u00c0 Zoug, la continuit\u00e9 de \u00ab\u00a0Berge Pur Outdoor\u00a0\u00bb est assur\u00e9e. La soci\u00e9t\u00e9 nouvellement cr\u00e9\u00e9e reprend l’activit\u00e9 sans interruption et continue \u00e0 g\u00e9rer le site avec l’expertise habituelle et une structure d’\u00e9quipe […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/12\/getattachmentthumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1979\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/reprise-de-lactivite-de-berge-pur-outdoor\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/reprise-de-lactivite-de-berge-pur-outdoor\\\/\",\"name\":\"Reprise de l'activit\u00e9 de Berge Pur Outdoor - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/reprise-de-lactivite-de-berge-pur-outdoor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/reprise-de-lactivite-de-berge-pur-outdoor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/getattachmentthumbnail.jpg\",\"datePublished\":\"2025-12-08T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/reprise-de-lactivite-de-berge-pur-outdoor\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/reprise-de-lactivite-de-berge-pur-outdoor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/reprise-de-lactivite-de-berge-pur-outdoor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/getattachmentthumbnail.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/getattachmentthumbnail.jpg\",\"width\":1920,\"height\":1979,\"caption\":\"GetAttachmentThumbnail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/reprise-de-lactivite-de-berge-pur-outdoor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Reprise de l’activit\u00e9 de Berge Pur Outdoor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reprise de l'activit\u00e9 de Berge Pur Outdoor - Sportbiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/","og_locale":"fr_FR","og_type":"article","og_title":"Reprise de l'activit\u00e9 de Berge Pur Outdoor - Sportbiz","og_description":"La poursuite de l’activit\u00e9 d’un magasin bien \u00e9tabli est l’un des principaux facteurs de r\u00e9ussite dans un secteur sp\u00e9cialis\u00e9 comme celui des sports de montagne.\u00c0 Zoug, la continuit\u00e9 de \u00ab\u00a0Berge Pur Outdoor\u00a0\u00bb est assur\u00e9e. La soci\u00e9t\u00e9 nouvellement cr\u00e9\u00e9e reprend l’activit\u00e9 sans interruption et continue \u00e0 g\u00e9rer le site avec l’expertise habituelle et une structure d’\u00e9quipe […]","og_url":"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/","og_site_name":"Sportbiz","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","og_image":[{"width":1920,"height":1979,"url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/12\/getattachmentthumbnail.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/","url":"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/","name":"Reprise de l'activit\u00e9 de Berge Pur Outdoor - Sportbiz","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/#primaryimage"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/#primaryimage"},"thumbnailUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/12\/getattachmentthumbnail.jpg","datePublished":"2025-12-08T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/#primaryimage","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/12\/getattachmentthumbnail.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/12\/getattachmentthumbnail.jpg","width":1920,"height":1979,"caption":"GetAttachmentThumbnail"},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/reprise-de-lactivite-de-berge-pur-outdoor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/page-daccueil\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Reprise de l’activit\u00e9 de Berge Pur Outdoor"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":0,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media\/182785"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=182783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=182783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}