{"id":182779,"date":"2025-12-03T23:00:00","date_gmt":"2025-12-03T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\/"},"modified":"2025-12-03T23:00:00","modified_gmt":"2025-12-03T22:00:00","slug":"les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\/","title":{"rendered":"Les Suisses d\u00e9pensent \u00e0 nouveau beaucoup plus pour les cadeaux de No\u00ebl"},"content":{"rendered":"<ul style=\"list-style-type: circle;\">\n<li style=\"font-weight: bold;\"><strong>Cette ann\u00e9e, les consommateurs suisses d\u00e9pensent en moyenne 341 francs suisses pour leurs cadeaux de No\u00ebl, soit une hausse significative de 21% par rapport \u00e0 l&rsquo;ann\u00e9e derni\u00e8re (282 francs).\n<p><\/strong><\/li>\n<li style=\"font-weight: bold;\"><strong>42% estiment que les augmentations actuelles des prix, des primes d&rsquo;hospitalisation et des loyers ont un impact important sur leur situation financi\u00e8re. Malgr\u00e9 cela, 58% ne veulent pas changer leurs habitudes de consommation.\n<p><\/strong><\/li>\n<li style=\"font-weight: bold;\"><strong>Le commerce stationnaire reste globalement dominant avec 63% de parts de march\u00e9. Le commerce en ligne reste l&rsquo;un des canaux de vente les plus puissants avec 37%.\n<p><\/strong><\/li>\n<li style=\"font-weight: bold;\"><strong>A cause des sanctions douani\u00e8res : 40% renoncent \u00e0 acheter des produits am\u00e9ricains comme cadeaux de No\u00ebl.\n<p><\/strong><\/li>\n<li style=\"font-weight: bold;\"><strong>Une personne sur six d\u00e9clare que l&rsquo;intelligence artificielle joue un r\u00f4le plut\u00f4t important, voire tr\u00e8s important, dans la prise de d\u00e9cision concernant les cadeaux.\n<p><\/strong><\/li>\n<li style=\"font-weight: bold;\"><strong>Les boutiques en ligne suisses et les places de march\u00e9 en ligne suisses b\u00e9n\u00e9ficient d&rsquo;une confiance plut\u00f4t \u00e9lev\u00e9e \u00e0 \u00e9lev\u00e9e, avec respectivement 90% et 85%, contre seulement 38% et 36% pour les boutiques en ligne et places de march\u00e9 en ligne \u00e9trang\u00e8res.<\/strong><\/li>\n<\/ul>\n<p style=\"font-weight: bold;\"><a href=\"https:\/\/www.swiss-retail.ch\/medienmitteilung\/schweizer-geben-fuer-weihnachtsgeschenke-wieder-deutlich-mehr-aus-kaufen-aber-weniger-us-produkte\/?mc_cid=e3e4d9aabb&amp;mc_eid=b5fa1f9765\"><span style=\"color: #e03e2d;\"><strong>voir le rapport complet<\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, les consommateurs suisses d\u00e9pensent en moyenne 341 francs suisses pour leurs cadeaux de No\u00ebl, soit une hausse significative de 21% par rapport \u00e0 l&rsquo;ann\u00e9e derni\u00e8re (282 francs). 42% estiment que les augmentations actuelles des prix, des primes d&rsquo;hospitalisation et des loyers ont un impact important sur leur situation financi\u00e8re. Malgr\u00e9 cela, 58% ne [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":182782,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-182779","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Suisses d\u00e9pensent \u00e0 nouveau beaucoup plus pour les cadeaux de No\u00ebl - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Suisses d\u00e9pensent \u00e0 nouveau beaucoup plus pour les cadeaux de No\u00ebl - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Cette ann\u00e9e, les consommateurs suisses d\u00e9pensent en moyenne 341 francs suisses pour leurs cadeaux de No\u00ebl, soit une hausse significative de 21% par rapport \u00e0 l&rsquo;ann\u00e9e derni\u00e8re (282 francs). 42% estiment que les augmentations actuelles des prix, des primes d&rsquo;hospitalisation et des loyers ont un impact important sur leur situation financi\u00e8re. Malgr\u00e9 cela, 58% ne [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/12\/Bildschirmfoto-2025-12-04-um-15.07.12-1024x561.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\\\/\",\"name\":\"Les Suisses d\u00e9pensent \u00e0 nouveau beaucoup plus pour les cadeaux de No\u00ebl - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Bildschirmfoto-2025-12-04-um-15.07.12.png\",\"datePublished\":\"2025-12-03T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Bildschirmfoto-2025-12-04-um-15.07.12.png\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Bildschirmfoto-2025-12-04-um-15.07.12.png\",\"width\":2424,\"height\":1328},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-suisses-depensent-a-nouveau-beaucoup-plus-pour-les-cadeaux-de-noel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Les Suisses d\u00e9pensent \u00e0 nouveau beaucoup plus pour les cadeaux de No\u00ebl\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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