{"id":182770,"date":"2025-12-08T23:00:00","date_gmt":"2025-12-08T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/ispo-retail-awards-2025-trois-finalistes-suisses\/"},"modified":"2026-10-28T13:49:40","modified_gmt":"2026-10-28T12:49:40","slug":"ispo-retail-awards-2025-trois-finalistes-suisses","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/ispo-retail-awards-2025-trois-finalistes-suisses\/","title":{"rendered":"ISPO Retail Awards 2025 : trois finalistes suisses"},"content":{"rendered":"<p><strong>Les ISPO Retail Awards 2025 r\u00e9compensent les entreprises qui se distinguent dans le secteur europ\u00e9en du commerce sp\u00e9cialis\u00e9 d\u2019articles de sport par leur force strat\u00e9gique, leur d\u00e9veloppement constant et leur grand professionnalisme. Les finalistes suisses confirment la vitalit\u00e9 du march\u00e9 local et soulignent l\u2019importance d\u2019un commerce ax\u00e9 sur la qualit\u00e9 et centr\u00e9 sur le client dans un environnement de plus en plus dynamique. <\/strong><\/p>\n<p><strong>Finalistes suisses : profil, performance et pertinence<\/strong><br \/>Les trois finalistes suisses d\u00e9montrent de mani\u00e8re exemplaire comment des concepts de vente au d\u00e9tail modernes peuvent \u00eatre mis en \u0153uvre avec succ\u00e8s dans un environnement de march\u00e9 exigeant. Leurs approches se distinguent par un positionnement clair, une gestion structur\u00e9e de la marque et une orientation coh\u00e9rente sur les comp\u00e9tences en mati\u00e8re de conseil, le d\u00e9veloppement de l&rsquo;\u00e9quipe et l&rsquo;exp\u00e9rience client. Leur place en finale renforce leur visibilit\u00e9 au niveau europ\u00e9en et confirme leur r\u00f4le de repr\u00e9sentants performants du commerce sp\u00e9cialis\u00e9 du sport en Suisse.  <\/p>\n<p><strong>Transa Backpacking AG, Zurich<\/strong><br \/>Transa convainc par sa sp\u00e9cialisation cons\u00e9quente, sa profonde comp\u00e9tence en mati\u00e8re d&rsquo;assortiment et son profil de marque clairement d\u00e9fini. La combinaison de la transmission des connaissances, de l&rsquo;orientation vers l&rsquo;exp\u00e9rience et de la politique d&rsquo;assortiment durable constitue la base d&rsquo;un fort impact sur le march\u00e9. Le classement en finale r\u00e9compense le travail de d\u00e9veloppement \u00e0 long terme et le grand professionnalisme au sein de toute l&rsquo;entreprise.  <\/p>\n<p><strong>GO-IN | GO-UP | KUNZ Sport, Sursee<\/strong><br \/>Le groupe d&rsquo;entreprises pr\u00e9sente un mod\u00e8le de vente au d\u00e9tail qui s&rsquo;appuie sur des univers d&rsquo;exp\u00e9rience modernes, des assortiments diff\u00e9renci\u00e9s et une architecture de marque pr\u00e9cise. Le jury a particuli\u00e8rement soulign\u00e9 l&rsquo;\u00e9tendue des prestations du groupe, qui allie un ancrage r\u00e9gional \u00e0 un fort rayonnement \u00e9motionnel. La participation \u00e0 la finale souligne l&rsquo;impact de ce syst\u00e8me de vente au d\u00e9tail int\u00e9gr\u00e9.  <\/p>\n<p><strong>ZUBI, Herisau<\/strong><br \/>ZUBI pr\u00e9sente un concept de vente au d\u00e9tail qui allie un assortiment modulaire, une forte orientation vers le service et une identit\u00e9 de marque \u00e9lev\u00e9e. Le d\u00e9veloppement coh\u00e9rent de l&rsquo;entreprise se refl\u00e8te dans sa grande proximit\u00e9 avec le client et dans la clart\u00e9 de sa structure organisationnelle. La place de finaliste confirme la pertinence de cette approche en comparaison internationale.  <\/p>\n<p><strong>Syst\u00e8me d&rsquo;\u00e9valuation des ISPO Retail Awards<\/strong><br \/>Le jury a \u00e9valu\u00e9 l&rsquo;ensemble des candidatures \u00e0 l&rsquo;aide d&rsquo;une grille de crit\u00e8res structur\u00e9e et harmonis\u00e9e \u00e0 l&rsquo;\u00e9chelle internationale. Les points ont \u00e9t\u00e9 attribu\u00e9s dans les domaines suivants : capacit\u00e9 d&rsquo;innovation, d\u00e9veloppement durable, d\u00e9veloppement des collaborateurs, exp\u00e9rience client et impact de la marque. Les finalistes suisses ont obtenu les meilleures notes dans plusieurs de ces domaines, notamment en mati\u00e8re de comp\u00e9tence en conseil, de profil de gamme et de qualit\u00e9 de service.  <\/p>\n<p>Laur\u00e9ats de l&rsquo;ISPO Award 2025<br \/>Br\u00fcndl Sports, de Salzbourg, a \u00e9t\u00e9 d\u00e9sign\u00e9 \u00ab Retailer of the Year 2025 \u00bb. Patscheider Sport, de Serfaus, a remport\u00e9 le titre d\u2019\u00ab Innovation Retailer of the Year 2025 \u00bb.   <\/p>\n<p><strong>Conclusion<\/strong>: \u00ab<br \/>\u00bb Les finalistes suisses des ISPO Retail Awards 2025 incarnent l&rsquo;excellence, le professionnalisme et la clart\u00e9 strat\u00e9gique dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport moderne. Leurs concepts font figure de r\u00e9f\u00e9rence en mati\u00e8re de conseil, de conception de gamme, de gestion des marques et d&rsquo;exp\u00e9rience client. Cette reconnaissance internationale confirme leur importance pour le march\u00e9 suisse et renforce la confiance de leurs partenaires commerciaux ainsi que de leur client\u00e8le.  <\/p>\n<p>F\u00c9LICITATIONS<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les ISPO Retail Awards 2025 r\u00e9compensent les entreprises qui se distinguent dans le secteur europ\u00e9en du commerce sp\u00e9cialis\u00e9 d\u2019articles de sport par leur force strat\u00e9gique, leur d\u00e9veloppement constant et leur grand professionnalisme. Les finalistes suisses confirment la vitalit\u00e9 du march\u00e9 local et soulignent l\u2019importance d\u2019un commerce ax\u00e9 sur la qualit\u00e9 et centr\u00e9 sur le client [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":182772,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-182770","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ISPO Retail Awards 2025 : trois finalistes suisses - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/ispo-retail-awards-2025-trois-finalistes-suisses\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISPO Retail Awards 2025 : trois finalistes suisses - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Les ISPO Retail Awards 2025 r\u00e9compensent les entreprises qui se distinguent dans le secteur europ\u00e9en du commerce sp\u00e9cialis\u00e9 d\u2019articles de sport par leur force strat\u00e9gique, leur d\u00e9veloppement constant et leur grand professionnalisme. Les finalistes suisses confirment la vitalit\u00e9 du march\u00e9 local et soulignent l\u2019importance d\u2019un commerce ax\u00e9 sur la qualit\u00e9 et centr\u00e9 sur le client [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/ispo-retail-awards-2025-trois-finalistes-suisses\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T12:49:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/12\/img_5027-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-retail-awards-2025-trois-finalistes-suisses\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-retail-awards-2025-trois-finalistes-suisses\\\/\",\"name\":\"ISPO Retail Awards 2025 : trois finalistes suisses - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-retail-awards-2025-trois-finalistes-suisses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-retail-awards-2025-trois-finalistes-suisses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/img_5027-1.jpeg\",\"datePublished\":\"2025-12-08T22:00:00+00:00\",\"dateModified\":\"2026-10-28T12:49:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-retail-awards-2025-trois-finalistes-suisses\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-retail-awards-2025-trois-finalistes-suisses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-retail-awards-2025-trois-finalistes-suisses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/img_5027-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/img_5027-1.jpeg\",\"width\":5712,\"height\":4284,\"caption\":\"IMG_5027\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-retail-awards-2025-trois-finalistes-suisses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ISPO Retail Awards 2025 : trois finalistes suisses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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