{"id":182674,"date":"2025-01-07T00:00:00","date_gmt":"2025-01-06T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/les-detaillants-suisses-envisagent-lavenir-avec-plus-doptimisme\/"},"modified":"2025-01-07T00:00:00","modified_gmt":"2025-01-06T23:00:00","slug":"les-detaillants-suisses-envisagent-lavenir-avec-plus-doptimisme","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/les-detaillants-suisses-envisagent-lavenir-avec-plus-doptimisme\/","title":{"rendered":"Les d\u00e9taillants suisses envisagent l&rsquo;avenir avec plus d&rsquo;optimisme"},"content":{"rendered":"<p class=\"p2\">L&rsquo;ann\u00e9e derni\u00e8re, plus d&rsquo;une entreprise sur trois s&rsquo;attendait \u00e0 une baisse de son chiffre d&rsquo;affaires. La pression sur les prix et la concurrence est la principale pr\u00e9occupation pour 2025 en raison des plateformes en ligne nationales et \u00e9trang\u00e8res. 70% des entreprises consid\u00e8rent que l&rsquo;influence des plateformes asiatiques comme Temu et Shein sur le march\u00e9 suisse est consid\u00e9rable. Le top 5 des pr\u00e9occupations du commerce de d\u00e9tail est compl\u00e9t\u00e9 par la volatilit\u00e9 de la politique mondiale, le moral des consommateurs, la pression sur les marges et le d\u00e9veloppement \u00e9conomique dans les pays voisins.   <\/p>\n<p><strong><a href=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/01\/250107_MM-Branchenbarometer-2025-SWISS-RETAIL-FEDERATION_def.pdf\" target=\"_blank\" rel=\"noopener\">voir le communiqu\u00e9 de presse complet<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/01\/250107_CdP-barometre-sectoriel-2025-SWISS-RETAIL-FEDERATION_def.pdf\" target=\"_blank\" rel=\"noopener\">vers le communiqu\u00e9 de presse complet<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon le barom\u00e8tre sectoriel 2025 de SWISS RETAIL FEDERATION, quatre d\u00e9taillants interrog\u00e9s sur cinq s&rsquo;attendent \u00e0 une \u00e9volution moyenne de leurs affaires malgr\u00e9 un contexte difficile.  <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182674","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les d\u00e9taillants suisses envisagent l&#039;avenir avec plus d&#039;optimisme - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/les-detaillants-suisses-envisagent-lavenir-avec-plus-doptimisme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les d\u00e9taillants suisses envisagent l&#039;avenir avec plus d&#039;optimisme - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Selon le barom\u00e8tre sectoriel 2025 de SWISS RETAIL FEDERATION, quatre d\u00e9taillants interrog\u00e9s sur cinq s&#039;attendent \u00e0 une \u00e9volution moyenne de leurs affaires malgr\u00e9 un contexte difficile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/les-detaillants-suisses-envisagent-lavenir-avec-plus-doptimisme\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-detaillants-suisses-envisagent-lavenir-avec-plus-doptimisme\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-detaillants-suisses-envisagent-lavenir-avec-plus-doptimisme\\\/\",\"name\":\"Les d\u00e9taillants suisses envisagent l'avenir avec plus d'optimisme - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2025-01-06T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-detaillants-suisses-envisagent-lavenir-avec-plus-doptimisme\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-detaillants-suisses-envisagent-lavenir-avec-plus-doptimisme\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-detaillants-suisses-envisagent-lavenir-avec-plus-doptimisme\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Les d\u00e9taillants suisses envisagent l&rsquo;avenir avec plus d&rsquo;optimisme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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