{"id":182663,"date":"2025-01-10T00:00:00","date_gmt":"2025-01-09T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/adidas-renforce-sa-position-sur-le-marche-suisse\/"},"modified":"2025-01-10T00:00:00","modified_gmt":"2025-01-09T23:00:00","slug":"adidas-renforce-sa-position-sur-le-marche-suisse","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/adidas-renforce-sa-position-sur-le-marche-suisse\/","title":{"rendered":"Adidas renforce sa position sur le march\u00e9 suisse"},"content":{"rendered":"<p><strong>Impulsions marketing au lieu de la vente directe<\/strong><br \/>\nAu lieu d&rsquo;avoir son propre espace de vente, Adidas mise \u00e0 Zurich sur un showroom et des \u00e9v\u00e9nements. Cela signifie que la marque souhaite entrer activement en contact avec les consommateurs, les interpeller par le biais d&rsquo;actions marketing et consolider durablement la notori\u00e9t\u00e9 de la marque en Suisse. <\/p>\n<p><strong>Un nouveau lieu de rencontre pour le sport<\/strong><br \/>\nTout r\u00e9cemment, le ballon officiel du championnat d&rsquo;Europe f\u00e9minin, qui aura lieu cet \u00e9t\u00e9 dans plusieurs villes suisses, a \u00e9t\u00e9 pr\u00e9sent\u00e9 dans le nouveau showroom. En effet, lorsque de grands \u00e9v\u00e9nements sportifs se d\u00e9roulent dans le pays et que les fabricants s&rsquo;engagent activement, les d\u00e9taillants locaux b\u00e9n\u00e9ficient g\u00e9n\u00e9ralement d&rsquo;une attention accrue des m\u00e9dias et des clients. <\/p>\n<p><strong>Pas d&rsquo;offensive de vente au d\u00e9tail pour l&rsquo;instant<\/strong><br \/>\nBien que la Suisse soit un march\u00e9 important pour Adidas, ses activit\u00e9s de vente au d\u00e9tail restent pour l&rsquo;instant limit\u00e9es. Actuellement, l&rsquo;entreprise n&rsquo;exploite que trois magasins d&rsquo;usine (Landquart, Cham, Aubonne). <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant d&rsquo;articles de sport Adidas met clairement l&rsquo;accent sur la Suisse : depuis peu, l&rsquo;entreprise dispose d&rsquo;une nouvelle succursale \u00e0 l&rsquo;Europaallee de Zurich, qui sert de plate-forme pour des \u00e9v\u00e9nements et des activit\u00e9s de marketing. Il n&rsquo;est pas pr\u00e9vu d&rsquo;ouvrir un magasin classique \u00e0 cet endroit, mais cette pr\u00e9sence accrue promet d&rsquo;accro\u00eetre la notori\u00e9t\u00e9 de la marque aupr\u00e8s des consommateurs suisses. <\/p>\n","protected":false},"author":5,"featured_media":182665,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182663","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas renforce sa position sur le march\u00e9 suisse - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/adidas-renforce-sa-position-sur-le-marche-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas renforce sa position sur le march\u00e9 suisse - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le fabricant d&#039;articles de sport Adidas met clairement l&#039;accent sur la Suisse : depuis peu, l&#039;entreprise dispose d&#039;une nouvelle succursale \u00e0 l&#039;Europaallee de Zurich, qui sert de plate-forme pour des \u00e9v\u00e9nements et des activit\u00e9s de marketing. Il n&#039;est pas pr\u00e9vu d&#039;ouvrir un magasin classique \u00e0 cet endroit, mais cette pr\u00e9sence accrue promet d&#039;accro\u00eetre la notori\u00e9t\u00e9 de la marque aupr\u00e8s des consommateurs suisses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/adidas-renforce-sa-position-sur-le-marche-suisse\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/01\/Adidas_PeB-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1441\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/adidas-renforce-sa-position-sur-le-marche-suisse\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/adidas-renforce-sa-position-sur-le-marche-suisse\\\/\",\"name\":\"Adidas renforce sa position sur le march\u00e9 suisse - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/adidas-renforce-sa-position-sur-le-marche-suisse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/adidas-renforce-sa-position-sur-le-marche-suisse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Adidas_PeB-scaled.jpg\",\"datePublished\":\"2025-01-09T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/adidas-renforce-sa-position-sur-le-marche-suisse\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/adidas-renforce-sa-position-sur-le-marche-suisse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/adidas-renforce-sa-position-sur-le-marche-suisse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Adidas_PeB-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Adidas_PeB-scaled.jpg\",\"width\":1441,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/adidas-renforce-sa-position-sur-le-marche-suisse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Adidas renforce sa position sur le march\u00e9 suisse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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