{"id":182632,"date":"2025-01-30T00:00:00","date_gmt":"2025-01-29T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/action-les-defis-des-detaillants-suisses\/"},"modified":"2025-01-30T00:00:00","modified_gmt":"2025-01-29T23:00:00","slug":"action-les-defis-des-detaillants-suisses","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/action-les-defis-des-detaillants-suisses\/","title":{"rendered":"\u00ab\u00a0Action\u00a0\u00bb : les d\u00e9fis des d\u00e9taillants suisses"},"content":{"rendered":"<p>Le <strong>rapport de tendance<\/strong> de l&rsquo;<strong>Institut de gestion commerciale <\/strong><strong>Gottlieb Duttweiler de l <\/strong><strong>&lsquo;Universit\u00e9 de Saint-Gall <\/strong>apporte des r\u00e9ponses. L&rsquo;analyse met en lumi\u00e8re le <strong>mod\u00e8le commercial d&rsquo;Action<\/strong>, montre comment les <strong>prix extr\u00eamement bas<\/strong> sont obtenus et fournit de pr\u00e9cieux <strong>enseignements pour le march\u00e9 suisse<\/strong>. <\/p>\n<p><strong>Entr\u00e9e sur le march\u00e9 avec un potentiel disruptif :<\/strong><\/p>\n<p>Des <strong>prix bas<\/strong> attractifs, une <strong>large gamme de produits standard<\/strong> et un assortiment dynamique d&rsquo;environ <strong>150 nouveaux articles par semaine<\/strong> sont les \u00e9l\u00e9ments cl\u00e9s de la strat\u00e9gie d&rsquo;entreprise d&rsquo;Action. Gr\u00e2ce \u00e0 un <strong>r\u00e9seau de fournisseurs tr\u00e8s efficace<\/strong> et \u00e0 une <strong>optimisation des co\u00fbts<\/strong> cons\u00e9quente, le discounter poursuit sa croissance rapide dans toute l&rsquo;Europe. <\/p>\n<p>Le panier d&rsquo;achat d&rsquo;Action est en moyenne <strong>23 % moins cher<\/strong> que celui du site chinois Temu sur sept cat\u00e9gories de produits d&rsquo;entr\u00e9e de gamme. Action offre des avantages de prix consid\u00e9rables, en particulier dans les cat\u00e9gories <strong>m\u00e9nage, soins corporels, fournitures de bureau et scolaires ainsi que jardinage et artisanat<\/strong>. <strong>90 % des produits co\u00fbtent moins de cinq euros.<\/strong> Cette politique de prix agressive est rendue possible par le discounter gr\u00e2ce \u00e0 <strong>des processus tr\u00e8s efficaces et des sites peu co\u00fbteux<\/strong> - une strat\u00e9gie qui pose de nouveaux d\u00e9fis au commerce de d\u00e9tail suisse. <\/p>\n<p>Les recommandations pour le commerce suisse concernant l&rsquo;entr\u00e9e sur le march\u00e9 d&rsquo;Action :<\/p>\n<ul>\n<li><strong>Garder un \u0153il sur les concurrents :<\/strong> Prendre l&rsquo;action au s\u00e9rieux et tirer les le\u00e7ons de l&rsquo;exp\u00e9rience d&rsquo;Aldi &amp; Lidl.<\/li>\n<li><strong>Optimiser les co\u00fbts :<\/strong> Am\u00e9liorer l&rsquo;efficacit\u00e9 pour att\u00e9nuer la pression sur les marges.<\/li>\n<li><strong>Plus que le prix :<\/strong> marquer des points avec la qualit\u00e9, la r\u00e9gionalit\u00e9 &amp; le service - cr\u00e9er des exp\u00e9riences client uniques.<\/li>\n<li><strong>Fid\u00e9liser les clients \u00e0 long terme :<\/strong> Cibler le discours personnalis\u00e9 &amp; les programmes de fid\u00e9lit\u00e9<\/li>\n<\/ul>\n<p><a href=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/01\/IRM-HSG-Trend-Report-Action.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Cliquez ici pour acc\u00e9der au rapport de tendance<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A quoi les commer\u00e7ants suisses doivent-ils faire attention lors de l&rsquo;arriv\u00e9e imminente sur le march\u00e9 du discounter n\u00e9erlandais non alimentaire \u00ab\u00a0Action\u00a0\u00bb ?  <\/p>\n","protected":false},"author":5,"featured_media":182635,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-182632","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Action&quot; : les d\u00e9fis des d\u00e9taillants suisses - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/action-les-defis-des-detaillants-suisses\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Action&quot; : les d\u00e9fis des d\u00e9taillants suisses - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"A quoi les commer\u00e7ants suisses doivent-ils faire attention lors de l&#039;arriv\u00e9e imminente sur le march\u00e9 du discounter n\u00e9erlandais non alimentaire &quot;Action&quot; ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/action-les-defis-des-detaillants-suisses\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/01\/Action_PrintScreen_PeB.png\" \/>\n\t<meta property=\"og:image:width\" content=\"716\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/action-les-defis-des-detaillants-suisses\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/action-les-defis-des-detaillants-suisses\\\/\",\"name\":\"\\\"Action\\\" : les d\u00e9fis des d\u00e9taillants suisses - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/action-les-defis-des-detaillants-suisses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/action-les-defis-des-detaillants-suisses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Action_PrintScreen_PeB.png\",\"datePublished\":\"2025-01-29T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/action-les-defis-des-detaillants-suisses\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/action-les-defis-des-detaillants-suisses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/action-les-defis-des-detaillants-suisses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Action_PrintScreen_PeB.png\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Action_PrintScreen_PeB.png\",\"width\":716,\"height\":482},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/action-les-defis-des-detaillants-suisses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00ab\u00a0Action\u00a0\u00bb : les d\u00e9fis des d\u00e9taillants suisses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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