{"id":182619,"date":"2025-02-06T00:00:00","date_gmt":"2025-02-05T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\/"},"modified":"2025-02-06T00:00:00","modified_gmt":"2025-02-05T23:00:00","slug":"tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\/","title":{"rendered":"Tourner au lieu de boucler : Boa r\u00e9volutionne le march\u00e9 de la chaussure de ski"},"content":{"rendered":"

vers le rapport complet de swisspo.ch<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pendant des d\u00e9cennies, les boucles ont \u00e9t\u00e9 le seul syst\u00e8me de fermeture courant pour les chaussures de ski. Cela change maintenant. Le syst\u00e8me Boa, un syst\u00e8me de fermeture rotatif pratique qui est utilis\u00e9 depuis longtemps dans d’autres sports, gagne d\u00e9sormais du terrain dans le ski alpin. Nous avons parl\u00e9 de cette innovation sur le march\u00e9 des chaussures de ski avec Felix B\u00f6sch, Sales and Country Manager Suisse de K2, et Ivan Brunold, directeur des ventes Sport de \u00ab\u00a0Meini Sport\u00a0\u00bb \u00e0 Laax. <\/p>\n","protected":false},"author":5,"featured_media":182621,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182619","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nTourner au lieu de boucler : Boa r\u00e9volutionne le march\u00e9 de la chaussure de ski - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourner au lieu de boucler : Boa r\u00e9volutionne le march\u00e9 de la chaussure de ski - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Pendant des d\u00e9cennies, les boucles ont \u00e9t\u00e9 le seul syst\u00e8me de fermeture courant pour les chaussures de ski. Cela change maintenant. Le syst\u00e8me Boa, un syst\u00e8me de fermeture rotatif pratique qui est utilis\u00e9 depuis longtemps dans d'autres sports, gagne d\u00e9sormais du terrain dans le ski alpin. Nous avons parl\u00e9 de cette innovation sur le march\u00e9 des chaussures de ski avec Felix B\u00f6sch, Sales and Country Manager Suisse de K2, et Ivan Brunold, directeur des ventes Sport de "Meini Sport" \u00e0 Laax.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/02\/Boa-System-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\\\/\",\"name\":\"Tourner au lieu de boucler : Boa r\u00e9volutionne le march\u00e9 de la chaussure de ski - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Boa-System-2.jpg\",\"datePublished\":\"2025-02-05T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Boa-System-2.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Boa-System-2.jpg\",\"width\":2048,\"height\":1366},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/tourner-au-lieu-de-boucler-boa-revolutionne-le-marche-de-la-chaussure-de-ski\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tourner au lieu de boucler : Boa r\u00e9volutionne le march\u00e9 de la chaussure de ski\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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