{"id":182543,"date":"2025-06-06T00:00:00","date_gmt":"2025-06-05T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/asmas-nouveaux-membres-du-conseil-dadministration\/"},"modified":"2025-06-06T00:00:00","modified_gmt":"2025-06-05T22:00:00","slug":"asmas-nouveaux-membres-du-conseil-dadministration","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/asmas-nouveaux-membres-du-conseil-dadministration\/","title":{"rendered":"ASMAS - Nouveaux membres du conseil d&rsquo;administration"},"content":{"rendered":"<p><strong>Isabella Keller - Une strat\u00e8ge \u00e0 la pointe de l&rsquo;innovation<\/strong><\/p>\n<p>Isabella Keller est responsable des achats et membre de la direction de Zubi Schuhe &amp; Sport. Avec plus de 20 ans d&rsquo;exp\u00e9rience dans le commerce de d\u00e9tail, notamment chez Karl V\u00f6gele AG, elle apporte un vaste savoir-faire dans les domaines de l&rsquo;achat, de la conception de l&rsquo;assortiment et de l&rsquo;analyse du march\u00e9. Son engagement polyvalent dans la formation professionnelle souligne ses comp\u00e9tences dans la promotion de la rel\u00e8ve de la branche. Au sein du conseil d&rsquo;administration de l&rsquo;ASMAS, elle utilisera son expertise pour donner des impulsions innovantes et d\u00e9velopper les normes de formation.   <\/p>\n<p><strong>Michael Volken - Un praticien avec un ancrage r\u00e9gional<\/strong><\/p>\n<p>Michael Volken est copropri\u00e9taire et directeur de Volken Sport \u00e0 Fiesch. Sa vaste exp\u00e9rience dans le secteur du sport, tant du point de vue du commerce que des fournisseurs, fait de lui un membre pr\u00e9cieux du conseil d&rsquo;administration. En tant que repr\u00e9sentant engag\u00e9 des r\u00e9gions de montagne, il est synonyme de proximit\u00e9 avec le march\u00e9, de proximit\u00e9 avec le terrain et d&rsquo;expertise. Son engagement contribuera \u00e0 d\u00e9fendre les int\u00e9r\u00eats des d\u00e9taillants en sport touristique au sein de l&rsquo;association.   <\/p>\n<p>Avec l&rsquo;\u00e9lection d&rsquo;Isabella Keller et de Michael Volken, le comit\u00e9 directeur de l&rsquo;ASMAS s&rsquo;adjoint les services de deux personnalit\u00e9s profil\u00e9es qui, gr\u00e2ce \u00e0 leur exp\u00e9rience et \u00e0 leur engagement, renforceront l&rsquo;orientation strat\u00e9gique de l&rsquo;association. Leurs perspectives diff\u00e9rentes - d&rsquo;une part la force d&rsquo;innovation strat\u00e9gique, d&rsquo;autre part la connaissance pratique du march\u00e9 - se compl\u00e8tent id\u00e9alement et promettent un d\u00e9veloppement orient\u00e9 vers l&rsquo;avenir du commerce suisse des articles de sport. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 4 juin 2025, deux nouveaux membres ont \u00e9t\u00e9 \u00e9lus au comit\u00e9 directeur de l&rsquo;Association suisse des magasins d&rsquo;articles de sport (ASMAS) : Isabella Keller et Michael Volken. Gr\u00e2ce \u00e0 leur longue exp\u00e9rience et \u00e0 leur engagement, ils renforcent l&rsquo;orientation strat\u00e9gique de l&rsquo;association. <\/p>\n","protected":false},"author":5,"featured_media":182544,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-182543","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASMAS - Nouveaux membres du conseil d&#039;administration - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/asmas-nouveaux-membres-du-conseil-dadministration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASMAS - Nouveaux membres du conseil d&#039;administration - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le 4 juin 2025, deux nouveaux membres ont \u00e9t\u00e9 \u00e9lus au comit\u00e9 directeur de l&#039;Association suisse des magasins d&#039;articles de sport (ASMAS) : Isabella Keller et Michael Volken. 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