{"id":182502,"date":"2025-06-13T00:00:00","date_gmt":"2025-06-12T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/"},"modified":"2025-06-13T00:00:00","modified_gmt":"2025-06-12T22:00:00","slug":"les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/","title":{"rendered":"Les tendances de la vente au d\u00e9tail qui fa\u00e7onneront les magasins de sport en 2026"},"content":{"rendered":"<p><strong>ASMAS r\u00e9sume pour vous les principales tendances de la vente au d\u00e9tail :<\/strong><\/p>\n<p>? <strong>1. des couleurs discr\u00e8tes, un effet puissant<\/strong><br \/>\nLes tons pastels et naturels sont \u00e0 la mode - combinables, styl\u00e9s, durables.<\/p>\n<p>? <strong>2. les sacs \u00e0 dos, garants des ventes<\/strong><br \/>\nDu mod\u00e8le customis\u00e9 ultral\u00e9ger au sac \u00e0 dos de ville, la polyvalence fonctionnelle rencontre la demande.<\/p>\n<p>? <strong>3. le d\u00e9veloppement durable au concret : sans PFAS<\/strong><br \/>\nGore-Tex &amp; Co. misent sur des mat\u00e9riaux respectueux de l&rsquo;environnement et sur un v\u00e9ritable recyclage de textile en textile.<\/p>\n<p>? <strong>4. le trail running prend de l&rsquo;importance<\/strong><br \/>\nLes hivers plus doux encouragent de nouvelles formes d&rsquo;activit\u00e9 physique. Les marques r\u00e9agissent avec des collections r\u00e9fl\u00e9chissantes et chaudes. <\/p>\n<p>\u2600\ufe0f <strong>5. La protection contre les UV devient un must<\/strong><br \/>\nUPF 40 pour les v\u00eatements pour enfants et les v\u00eatements fonctionnels - une protection m\u00e9canique durable devient la norme.<\/p>\n<p>? <strong>6. les sports en plein essor<\/strong><br \/>\nLe speed hiking, le trail running &amp; l&rsquo;escalade sportive connaissent un boom - des collections cibl\u00e9es pour des groupes cibles sp\u00e9cifiques cr\u00e9ent une diff\u00e9renciation.<\/p>\n<p>? <strong>Conclusion de l&rsquo;ASMAS :<\/strong><br \/>\nC&rsquo;est le moment de jouer un r\u00f4le actif. En tant que d\u00e9taillant, vous pouvez marquer des points en vous rapprochant de vos clients, en am\u00e9liorant vos comp\u00e9tences en mati\u00e8re d&rsquo;assortiment et en prodiguant des conseils - et vous positionner en tant que leader des tendances. <\/p>\n<p>? <strong>Vous voulez \u00e9changer ?<\/strong><br \/>\nAlors r\u00e9servez <strong>les sportsdays 2025 (16\/17 juin)<\/strong> et <strong>ISPO Munich (30\/11-02\/12)<\/strong>. Nous y associons connaissances, r\u00e9seau et tendances du march\u00e9 pour le succ\u00e8s du commerce sp\u00e9cialis\u00e9. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 du sport \u00e9volue rapidement - les nouvelles technologies, les changements de comportement des consommateurs et les attentes croissantes mettent le commerce sous pression. Pour rester dans le peloton de t\u00eate, il faut identifier les tendances \u00e0 l&rsquo;avance et les exploiter de mani\u00e8re cibl\u00e9e. <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-182502","news","type-news","status-publish","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les tendances de la vente au d\u00e9tail qui fa\u00e7onneront les magasins de sport en 2026 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les tendances de la vente au d\u00e9tail qui fa\u00e7onneront les magasins de sport en 2026 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le march\u00e9 du sport \u00e9volue rapidement - les nouvelles technologies, les changements de comportement des consommateurs et les attentes croissantes mettent le commerce sous pression. Pour rester dans le peloton de t\u00eate, il faut identifier les tendances \u00e0 l&#039;avance et les exploiter de mani\u00e8re cibl\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\\\/\",\"name\":\"Les tendances de la vente au d\u00e9tail qui fa\u00e7onneront les magasins de sport en 2026 - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2025-06-12T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Les tendances de la vente au d\u00e9tail qui fa\u00e7onneront les magasins de sport en 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les tendances de la vente au d\u00e9tail qui fa\u00e7onneront les magasins de sport en 2026 - Sportbiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/","og_locale":"fr_FR","og_type":"article","og_title":"Les tendances de la vente au d\u00e9tail qui fa\u00e7onneront les magasins de sport en 2026 - Sportbiz","og_description":"Le march\u00e9 du sport \u00e9volue rapidement - les nouvelles technologies, les changements de comportement des consommateurs et les attentes croissantes mettent le commerce sous pression. Pour rester dans le peloton de t\u00eate, il faut identifier les tendances \u00e0 l'avance et les exploiter de mani\u00e8re cibl\u00e9e.","og_url":"https:\/\/sportbiz.ch\/fr\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/","og_site_name":"Sportbiz","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/","url":"https:\/\/sportbiz.ch\/fr\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/","name":"Les tendances de la vente au d\u00e9tail qui fa\u00e7onneront les magasins de sport en 2026 - Sportbiz","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"datePublished":"2025-06-12T22:00:00+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/les-tendances-de-la-vente-au-detail-qui-faconneront-les-magasins-de-sport-en-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/page-daccueil\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Les tendances de la vente au d\u00e9tail qui fa\u00e7onneront les magasins de sport en 2026"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182502\/revisions"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=182502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=182502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}