{"id":182456,"date":"2025-06-20T00:00:00","date_gmt":"2025-06-19T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/effet-donut-le-nouveau-centre-de-consommation-est-situe-en-peripherie-de-la-ville\/"},"modified":"2025-06-20T00:00:00","modified_gmt":"2025-06-19T22:00:00","slug":"effet-donut-le-nouveau-centre-de-consommation-est-situe-en-peripherie-de-la-ville","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/effet-donut-le-nouveau-centre-de-consommation-est-situe-en-peripherie-de-la-ville\/","title":{"rendered":"Effet Donut : le nouveau centre de consommation est situ\u00e9 en p\u00e9riph\u00e9rie de la ville"},"content":{"rendered":"<p>L&rsquo;effet \u00ab\u00a0donut\u00a0\u00bb repr\u00e9sente un changement visible dans les habitudes de consommation : Les gens font de plus en plus leurs courses en dehors des centres - dans les quartiers r\u00e9sidentiels et \u00e0 la p\u00e9riph\u00e9rie des villes. Les activit\u00e9s se d\u00e9placent l\u00e0 o\u00f9 les gens vivent et travaillent. Dans les centres-villes, le commerce de d\u00e9tail perd du terrain, tandis que les quartiers p\u00e9riph\u00e9riques gagnent en importance. La cause principale de cette \u00e9volution n&rsquo;est pas seulement le commerce en ligne, mais aussi et surtout la transformation durable du monde du travail. En effet, le travail \u00e0 domicile a r\u00e9duit les rayons d&rsquo;action et les sch\u00e9mas de d\u00e9placement des personnes.    <\/p>\n<p><strong><a href=\"https:\/\/gdi.ch\/publikationen\/trend-updates\/donut-effekt-das-neue-konsumzentrum-liegt-am-stadtrand?utm_campaign=iht25&amp;utm_source=newsletter_250610DE&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener\">vers le rapport complet du GDI Gottlieb Duttweiler Institute<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les ventes dans les zones commerciales urbaines stagnent alors que les caisses sonnent en p\u00e9riph\u00e9rie. De nouvelles donn\u00e9es jusqu&rsquo;en 2025 confirment ce que l&rsquo;on appelle l&rsquo;effet beignet. La consommation se d\u00e9place de plus en plus vers les banlieues. Pour le commerce de d\u00e9tail, la proximit\u00e9 avec le client est le facteur de r\u00e9ussite d\u00e9cisif de l&rsquo;avenir.   <\/p>\n","protected":false},"author":5,"featured_media":182458,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-182456","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effet Donut : le nouveau centre de consommation est situ\u00e9 en p\u00e9riph\u00e9rie de la ville - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/effet-donut-le-nouveau-centre-de-consommation-est-situe-en-peripherie-de-la-ville\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effet Donut : le nouveau centre de consommation est situ\u00e9 en p\u00e9riph\u00e9rie de la ville - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Les ventes dans les zones commerciales urbaines stagnent alors que les caisses sonnent en p\u00e9riph\u00e9rie. De nouvelles donn\u00e9es jusqu&#039;en 2025 confirment ce que l&#039;on appelle l&#039;effet beignet. La consommation se d\u00e9place de plus en plus vers les banlieues. 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