{"id":182449,"date":"2025-06-30T00:00:00","date_gmt":"2025-06-29T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/outdoor-switzerland-ag-et-millet-mountain-group\/"},"modified":"2025-06-30T00:00:00","modified_gmt":"2025-06-29T22:00:00","slug":"outdoor-switzerland-ag-et-millet-mountain-group","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/outdoor-switzerland-ag-et-millet-mountain-group\/","title":{"rendered":"Outdoor Switzerland AG et Millet Mountain Group"},"content":{"rendered":"<p>La marque fran\u00e7aise de sports de montagne et les guides de Grindelwald s&rsquo;unissent pour relever de nouveaux d\u00e9fis en haute altitude - et pour \u00e9crire un nouveau chapitre de l&rsquo;histoire de l&rsquo;alpinisme. Dans le monde de l&rsquo;alpinisme, il n&rsquo;y a pas de compromis. C&rsquo;est avec cette philosophie qu&rsquo;Outdoor Switzerland AG - par l&rsquo;interm\u00e9diaire de ses prestigieux guides de Grindelwald - et Millet Mountain Group ont consolid\u00e9 un partenariat de plus de dix ans qui allie l&rsquo;excellence technologique \u00e0 l&rsquo;expertise alpine.  <\/p>\n<p>En plus des guides de Grindelwald, la marque leader de l&rsquo;outdoor \u00e9quipe \u00e9galement les compagnies de guides de Chamonix et du Cervin - reconstituant ainsi la trilogie alpine. Millet reste ainsi le fournisseur officiel des trois plus prestigieuses associations de guides de montagne des Alpes. Ce partenariat rappelle l&rsquo;extraordinaire exploit de Christophe Profit qui, en 1987, avait gravi en solitaire les trois grandes faces nord des Alpes - Grandes Jorasses, Eiger et Cervin - en moins de 42 heures. Un exploit \u00e9pique qui a inspir\u00e9 la collection \u00ab\u00a0Trilogy\u00a0\u00bb de Millet, symbole de d\u00e9vouement \u00e0 l&rsquo;alpinisme et \u00e0 ses sommets l\u00e9gendaires.   <\/p>\n<p>La profonde passion pour la montagne qui unit ces deux partenaires depuis plus d&rsquo;une d\u00e9cennie a conduit \u00e0 une d\u00e9cision exceptionnelle et spectaculaire : Le nouveau \u00ab\u00a0contrat anniversaire\u00a0\u00bb n&rsquo;a pas \u00e9t\u00e9 sign\u00e9 derri\u00e8re un bureau, mais directement sur la face nord de l&rsquo;Eiger - un acte d&rsquo;une authenticit\u00e9 et d&rsquo;une symbolique in\u00e9gal\u00e9es.<\/p>\n<p>\u00ab\u00a0\u00catre aux c\u00f4t\u00e9s des guides de Grindelwald, c&rsquo;est bien plus qu&rsquo;un partenariat - c&rsquo;est une histoire de passion et d&rsquo;\u00e9thique. Et aussi d&rsquo;humilit\u00e9 face aux montagnes qui nous \u00e9l\u00e8vent\u00a0\u00bb, d\u00e9clare Romain Millet, arri\u00e8re-petit-fils du fondateur de l&rsquo;entreprise Ren\u00e9 Millet et CEO de Millet Mountain Group - \u00ab\u00a0Chez Millet, nous sommes une famille avec ceux qui vivent la montagne au quotidien. Ce lien vivant et authentique avec les guides et tous les passionn\u00e9s de montagne donne son sens \u00e0 tout ce que nous cr\u00e9ons\u00a0\u00bb.<\/p>\n<p>\u00ab\u00a0Les guides de Grindelwald doivent pouvoir compter sur des v\u00eatements sans compromis en montagne. Peu de marques dans le domaine des sports de montagne combinent aussi bien ces caract\u00e9ristiques avec un design ultramoderne que Millet. Depuis bient\u00f4t 10 ans, Outdoor et les guides de Grindelwald parcourent les montagnes du monde entier avec Millet. Nous sommes fiers que ce voyage commun se poursuive\u00a0\u00bb d\u00e9clare Johann Kaufmann, guide de montagne et CEO <a href=\"https:\/\/outdoor.ch\/de\/\" target=\"_blank\" rel=\"noopener\">d&rsquo;Outdoor Switzerland AG<\/a>.<\/p>\n<p>L&rsquo;histoire de Millet est \u00e9troitement li\u00e9e \u00e0 celle de l&rsquo;alpinisme de haut niveau. D\u00e8s 1950, Louis Lachenal et Maurice Herzog ont atteint le sommet de l&rsquo;Annapurna (8 091 m) avec un sac \u00e0 dos Millet - le tout premier sommet de 8 000 m\u00e8tres \u00e0 avoir \u00e9t\u00e9 gravi. Cet h\u00e9ritage d&rsquo;expertise et d&rsquo;innovation dans le domaine de l&rsquo;\u00e9quipement de montagne perdure : Millet continue de produire des v\u00eatements techniques de pointe.  <\/p>\n<p>L&rsquo;histoire des guides de montagne de Grindelwald est tout aussi riche en traditions. Au XIXe si\u00e8cle d\u00e9j\u00e0, ces guides faisaient partie de l&rsquo;\u00e9lite internationale. Ulrich Kaufmann en est un exemple : en 1882, il a manqu\u00e9 de 200 m\u00e8tres seulement le difficile Mont Cook en Nouvelle-Z\u00e9lande avec ses h\u00f4tes anglais, lors d&rsquo;une performance pionni\u00e8re \u00e0 l&rsquo;\u00e9poque.  <\/p>\n<p>Communiqu\u00e9 de presse et photos : COMUNITYLAB Marica Caputo mcaputo@comunitylab.it<\/p>\n<p><strong>En savoir plus sur le <a href=\"https:\/\/www.millet.com\/ch_de\/\" target=\"_blank\" rel=\"noopener\">groupe Millet Mountain<\/a><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-165882\" src=\"http:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/06\/CONTRACT-SIGNATURE-55-1-1080x720.jpg\" alt=\"\" width=\"599\" height=\"399\"><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-165886\" src=\"http:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/06\/CONTRACT-SIGNATURE-46-1-1080x720.jpg\" alt=\"\" width=\"599\" height=\"399\"><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-165900\" src=\"http:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/06\/CONTRACT-SIGNATURE-6-1-480x720.jpg\" alt=\"\" width=\"339\" height=\"509\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une alliance historique renouvel\u00e9e sur la l\u00e9gendaire face nord de l&rsquo;Eiger.<\/p>\n","protected":false},"author":1,"featured_media":182450,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-182449","news","type-news","status-publish","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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