{"id":182382,"date":"2025-07-24T00:00:00","date_gmt":"2025-07-23T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/peter-jud-prend-la-direction-de-schoeffel\/"},"modified":"2025-07-24T00:00:00","modified_gmt":"2025-07-23T22:00:00","slug":"peter-jud-prend-la-direction-de-schoeffel","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/peter-jud-prend-la-direction-de-schoeffel\/","title":{"rendered":"Peter Jud prend la direction de Sch\u00f6ffel"},"content":{"rendered":"

\u00ab\u00a0Je connais Peter depuis de nombreuses ann\u00e9es - comme un partenaire fiable, comme un esprit strat\u00e9gique et comme quelqu’un qui a profond\u00e9ment int\u00e9gr\u00e9 notre marque. Il conna\u00eet nos structures, notre \u00e9quipe et notre orientation. Cela, associ\u00e9 \u00e0 sa compr\u00e9hension du march\u00e9, \u00e0 sa vision et \u00e0 sa riche exp\u00e9rience, est la condition optimale pour continuer \u00e0 d\u00e9velopper Sch\u00f6ffel SPORT. Je suis tr\u00e8s heureux d’organiser cette prochaine phase avec lui<\/strong>\u00ab\u00a0.
\n- Jakob Sch\u00f6ffel, CEO du groupe Sch\u00f6ffel<\/p>\n

Peter Jud travaille chez Sch\u00f6ffel depuis 2008 et a dirig\u00e9 avec succ\u00e8s la filiale en Suisse en tant que directeur g\u00e9n\u00e9ral. Il continuera d’assumer cette responsabilit\u00e9. Pour le soutien op\u00e9rationnel dans la gestion quotidienne, il sera d\u00e9sormais \u00e9paul\u00e9 par deux coll\u00e8gues exp\u00e9riment\u00e9es, Karin H\u00f6pli et Nadine Fusco, qui travaillent d\u00e9j\u00e0 depuis de nombreuses ann\u00e9es pour Sch\u00f6ffel Suisse. <\/p>\n

Peter Jud prend la direction dans une phase o\u00f9 la marque Sch\u00f6ffel SPORT est fortement positionn\u00e9e sur le march\u00e9 avec son positionnement clair autour de la sant\u00e9 et de la libert\u00e9 d’\u00eatre soi-m\u00eame. Le relancement r\u00e9alis\u00e9 en 2024 a pos\u00e9 les bases de l’orientation strat\u00e9gique en mati\u00e8re de produits, de communication et de distribution. Il conna\u00eet Sch\u00f6ffel, l’\u00e9quipe et les valeurs de la marque de pr\u00e8s - tout en apportant une perspective fra\u00eeche. Sa nomination marque une \u00e9tape consciente : une responsabilit\u00e9 issue de ses propres rangs associ\u00e9e \u00e0 une vision claire du d\u00e9veloppement. <\/p>\n

\u00ab\u00a0Plus qu’une \u00e9tape professionnelle, ce nouveau poste est pour moi une responsabilit\u00e9 personnelle. J’ai grandi avec cette marque, j’ai contribu\u00e9 \u00e0 sa cr\u00e9ation pendant de nombreuses ann\u00e9es et je me r\u00e9jouis maintenant d’ouvrir le prochain chapitre avec l’\u00e9quipe. L’objectif reste le m\u00eame : \u00eatre proche de nos clients, \u00eatre clair dans notre attitude et fort dans notre mise en \u0153uvre<\/strong>\u00ab\u00a0.
\n- Peter Jud, CEO Sch\u00f6ffel SPORT \u00e0 partir du 01.08.2025<\/p>\n

A propos de la personne<\/p>\n

Avant de quitter la Suisse pour s’installer \u00e0 Schwabm\u00fcnchen, Peter Jud travaillait depuis 2008 chez Sch\u00f6ffel Schweiz AG. En tant que directeur g\u00e9n\u00e9ral, il a dirig\u00e9 les divisions Sch\u00f6ffel SPORT, Sch\u00f6ffel PRO et Sch\u00f6ffel TEC en Suisse. <\/p>\n

N\u00e9 \u00e0 Zurich (CH), cet homme de 57 ans a fait un apprentissage de vendeur d’articles de sport dans l’entreprise Universal Sport. Il a suivi plusieurs formations continues en vente\/marketing et en leadership. Peter Jud est mari\u00e9 et a une fille (13 ans) et un fils (12 ans). <\/p>\n

Gr\u00e2ce \u00e0 sa longue expertise dans le commerce sp\u00e9cialis\u00e9 du sport et \u00e0 la richesse de son exp\u00e9rience au sein de l’entreprise, Peter Jud va maintenant se familiariser avec ses nouvelles fonctions et poser les jalons de l’avenir de Sch\u00f6ffel SPORT en collaboration avec les responsables des d\u00e9partements Marketing, Ventes, Op\u00e9rations et Produits.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 1er ao\u00fbt 2025, Peter Jud prendra la direction de Sch\u00f6ffel SPORT. Il succ\u00e8de ainsi \u00e0 Stefan Merkt, qui a dirig\u00e9 l’entreprise jusqu’au printemps 2025. Pendant la p\u00e9riode de transition, la responsabilit\u00e9 \u00e9tait assur\u00e9e par int\u00e9rim par Jakob Sch\u00f6ffel, associ\u00e9 g\u00e9rant du groupe Sch\u00f6ffel depuis huit g\u00e9n\u00e9rations. <\/p>\n","protected":false},"author":5,"featured_media":182384,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-182382","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"\nPeter Jud prend la direction de Sch\u00f6ffel - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/peter-jud-prend-la-direction-de-schoeffel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peter Jud prend la direction de Sch\u00f6ffel - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le 1er ao\u00fbt 2025, Peter Jud prendra la direction de Sch\u00f6ffel SPORT. 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