{"id":182378,"date":"2025-07-24T00:00:00","date_gmt":"2025-07-23T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/chatgpt-devient-une-plateforme-de-shopping\/"},"modified":"2025-07-24T00:00:00","modified_gmt":"2025-07-23T22:00:00","slug":"chatgpt-devient-une-plateforme-de-shopping","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/","title":{"rendered":"ChatGPT devient une plateforme de shopping"},"content":{"rendered":"

De l’assistant \u00e0 la plate-forme de vente<\/strong><\/p>\n

Jusqu’\u00e0 pr\u00e9sent, ChatGPT se limitait \u00e0 des recommandations li\u00e9es \u00e0 des sites marchands externes. A l’avenir, des fonctions transactionnelles<\/strong> devraient suivre : Les utilisateurs peuvent d\u00e9couvrir, comparer et acheter des produits directement dans l’interface de ChatGPT. OpenAI per\u00e7oit ainsi une commission sur les ventes conclues - une nouvelle voie de mon\u00e9tisation pour l’entreprise qui, selon ses propres dires, r\u00e9alise un chiffre d’affaires d’environ 10 milliards de dollars en 2025, mais continue \u00e0 enregistrer des pertes. <\/p>\n

Recommandations de produits personnalis\u00e9es plut\u00f4t que recherche classique<\/strong><\/p>\n

La s\u00e9lection des produits est bas\u00e9e sur des algorithmes de pertinence et des m\u00e9tadonn\u00e9es de tiers<\/strong>. Des labels tels que \u00ab\u00a0Budget raisonnable\u00a0\u00bb ou \u00ab\u00a0Les plus populaires\u00a0\u00bb permettent de personnaliser l’exp\u00e9rience utilisateur. ChatGPT souligne que toutes les suggestions sont g\u00e9n\u00e9r\u00e9es de mani\u00e8re organique et ind\u00e9pendante<\/strong> - il ne s’agit pas de publicit\u00e9<\/strong> au sens classique du terme. <\/p>\n

Les commer\u00e7ants doivent s’adapter aux nouveaux points de contact<\/strong><\/p>\n

Pour les commer\u00e7ants, cela soul\u00e8ve deux questions essentielles :<\/p>\n

    \n
  1. Comment notre marque devient-elle visible et trouvable dans les syst\u00e8mes d’IA ?<\/strong><\/li>\n
  2. Comment nous diff\u00e9rencier dans un processus d’achat bas\u00e9 sur un agent ?<\/strong><\/li>\n<\/ol>\n

    Avec la tendance vers l ‘\u00e8re \u00ab\u00a0Agentic One\u00a0\u00bb<\/strong> - c’est-\u00e0-dire l’achat sans agent via l’IA - l’optimisation classique des moteurs de recherche (SEO) pourrait bient\u00f4t \u00eatre remplac\u00e9e par l’AI Optimization (AIO)<\/strong>. Si vous voulez \u00eatre pr\u00e9sent dans de tels syst\u00e8mes \u00e0 l’avenir, vous devez pr\u00e9parer des donn\u00e9es de produits structur\u00e9es, actuelles et compatibles avec l’IA<\/strong>. <\/p>\n

    La concurrence ne dort pas : Visa et Perplexity investissent \u00e9galement<\/strong><\/p>\n

    D’autres entreprises tech font \u00e9galement avancer le commerce IA : Perplexity<\/strong> a ainsi pr\u00e9sent\u00e9 son propre assistant d’achat, qui permet aux clients am\u00e9ricains de faire leurs achats directement via la plateforme. Visa<\/strong>, pour sa part, a lanc\u00e9 le programme \u00ab\u00a0Visa Intelligent Commerce\u00a0\u00bb - en collaboration avec des partenaires tels que Microsoft, IBM, OpenAI et Stripe - et entend ainsi ouvrir son r\u00e9seau de paiement aux applications d’IA.<\/p>\n

    Conclusion : le point de vente num\u00e9rique se d\u00e9place<\/strong><\/p>\n

    Qu’est-ce que cela signifie pour les magasins de sport ? Les fronti\u00e8res entre le conseil, la recommandation et l’achat sont de plus en plus floues. Si vous voulez rester visible \u00e0 l’avenir, vous devez combiner une comp\u00e9tence num\u00e9rique avec un contenu sp\u00e9cifique \u00e0 la marque et une capacit\u00e9 d’interface technique<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"

    OpenAI, l’entreprise derri\u00e8re ChatGPT, franchit une nouvelle \u00e9tape importante : la populaire plateforme d’intelligence artificielle va progressivement devenir une plateforme de vente compatible avec le commerce. En collaboration avec Shopify, OpenAI d\u00e9veloppe un syst\u00e8me de paiement int\u00e9gr\u00e9 qui devrait permettre \u00e0 l’avenir d’acheter des produits directement dans ChatGPT - sans quitter la plateforme. Pour le commerce de d\u00e9tail, cela signifie de nouvelles r\u00e8gles du jeu, de nouvelles possibilit\u00e9s, mais aussi une nouvelle pression concurrentielle. <\/p>\n","protected":false},"author":5,"featured_media":182380,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182378","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nChatGPT devient une plateforme de shopping - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT devient une plateforme de shopping - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"OpenAI, l'entreprise derri\u00e8re ChatGPT, franchit une nouvelle \u00e9tape importante : la populaire plateforme d'intelligence artificielle va progressivement devenir une plateforme de vente compatible avec le commerce. En collaboration avec Shopify, OpenAI d\u00e9veloppe un syst\u00e8me de paiement int\u00e9gr\u00e9 qui devrait permettre \u00e0 l'avenir d'acheter des produits directement dans ChatGPT - sans quitter la plateforme. Pour le commerce de d\u00e9tail, cela signifie de nouvelles r\u00e8gles du jeu, de nouvelles possibilit\u00e9s, mais aussi une nouvelle pression concurrentielle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/07\/growtika-nGoCBxiaRO0-unsplash_KI-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chatgpt-devient-une-plateforme-de-shopping\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chatgpt-devient-une-plateforme-de-shopping\\\/\",\"name\":\"ChatGPT devient une plateforme de shopping - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chatgpt-devient-une-plateforme-de-shopping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chatgpt-devient-une-plateforme-de-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/growtika-nGoCBxiaRO0-unsplash_KI-scaled.jpg\",\"datePublished\":\"2025-07-23T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chatgpt-devient-une-plateforme-de-shopping\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chatgpt-devient-une-plateforme-de-shopping\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chatgpt-devient-une-plateforme-de-shopping\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/growtika-nGoCBxiaRO0-unsplash_KI-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/growtika-nGoCBxiaRO0-unsplash_KI-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"growtika-nGoCBxiaRO0-unsplash_KI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chatgpt-devient-une-plateforme-de-shopping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ChatGPT devient une plateforme de shopping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ChatGPT devient une plateforme de shopping - Sportbiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/","og_locale":"fr_FR","og_type":"article","og_title":"ChatGPT devient une plateforme de shopping - Sportbiz","og_description":"OpenAI, l'entreprise derri\u00e8re ChatGPT, franchit une nouvelle \u00e9tape importante : la populaire plateforme d'intelligence artificielle va progressivement devenir une plateforme de vente compatible avec le commerce. En collaboration avec Shopify, OpenAI d\u00e9veloppe un syst\u00e8me de paiement int\u00e9gr\u00e9 qui devrait permettre \u00e0 l'avenir d'acheter des produits directement dans ChatGPT - sans quitter la plateforme. Pour le commerce de d\u00e9tail, cela signifie de nouvelles r\u00e8gles du jeu, de nouvelles possibilit\u00e9s, mais aussi une nouvelle pression concurrentielle.","og_url":"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/","og_site_name":"Sportbiz","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","og_image":[{"width":2560,"height":1440,"url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/07\/growtika-nGoCBxiaRO0-unsplash_KI-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/","url":"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/","name":"ChatGPT devient une plateforme de shopping - Sportbiz","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/#primaryimage"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/07\/growtika-nGoCBxiaRO0-unsplash_KI-scaled.jpg","datePublished":"2025-07-23T22:00:00+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/#primaryimage","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/07\/growtika-nGoCBxiaRO0-unsplash_KI-scaled.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/07\/growtika-nGoCBxiaRO0-unsplash_KI-scaled.jpg","width":2560,"height":1440,"caption":"growtika-nGoCBxiaRO0-unsplash_KI"},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/chatgpt-devient-une-plateforme-de-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/page-daccueil\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"ChatGPT devient une plateforme de shopping"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media\/182380"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=182378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=182378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}