{"id":182288,"date":"2025-09-26T00:00:00","date_gmt":"2025-09-25T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/"},"modified":"2026-10-28T16:18:43","modified_gmt":"2026-10-28T15:18:43","slug":"ispo-le-dialogue-plutot-que-la-concurrence","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/","title":{"rendered":"ISPO : le dialogue plut\u00f4t que la concurrence"},"content":{"rendered":"<p lang=\"en-GB\"><span lang=\"de-DE\">Ils discutent ensuite ensemble des opportunit\u00e9s et des d\u00e9fis. L\u2019ISPO, en tant que salon de r\u00e9f\u00e9rence mondial, souligne ainsi son positionnement et d\u00e9montre, par l\u2019exemple, qu\u2019il ne s\u2019agit ni de parts de march\u00e9 ni de concurrence. Cet \u00e9v\u00e9nement phare mondial du secteur du sport, qui se tient \u00e0 Munich, est consacr\u00e9 \u00e0 ce qui anime l\u2019ensemble de la Branche.  <\/span><\/p>\n<p lang=\"en-GB\"><span lang=\"de-DE\">Sous le principe directeur  <\/span><span lang=\"de-DE\"><em>Une seule industrie. Un avenir unique. Une seule sc\u00e8ne  <\/em><\/span> <span lang=\"de-DE\"> L&rsquo;ISPO met en place, avec ce panel, <\/span><span lang=\"de-DE\"><em>\u00ab Strat\u00e9gies d\u2019avenir pour le commerce du sport \u00bb <\/em><\/span> <span lang=\"de-DE\">une nouvelle plateforme destin\u00e9e \u00e0 donner un nouvel \u00e9lan aux participant\u00b7e\u00b7s face aux d\u00e9fis de la Branche. Au c\u0153ur de cette initiative : un dialogue qui n\u2019avait jusqu\u2019\u00e0 pr\u00e9sent pas \u00e9t\u00e9 possible sous cette forme. Les principaux d\u00e9cideurs du commerce sp\u00e9cialis\u00e9 d\u2019articles de sport s\u2019unissent pour \u00e9laborer des r\u00e9ponses aux questions essentielles concernant l\u2019avenir de la Branche, plut\u00f4t que de rester prisonniers de leurs int\u00e9r\u00eats individuels.  <\/span><\/p>\n<p lang=\"en-GB\"><span lang=\"de-DE\">En ouverture de la session, le 30 novembre \u00e0 15 heures, BBE Handelsberatung pr\u00e9sentera les principales conclusions du livre blanc publi\u00e9 en collaboration avec l&rsquo;ISPO <\/span><span lang=\"de-DE\"><em>\u00ab Future Playbook Sports Retail \u00bb.<\/em><\/span><\/p>\n<p lang=\"en-GB\"><strong>Ensemble vers l&rsquo;avenir<\/strong><\/p>\n<p lang=\"en-GB\">\u00ab\u00a0<span lang=\"de-DE\">Ensemble, nous faisons \u00e9voluer le sport, et l&rsquo;ISPO est le lieu o\u00f9 ce mouvement prend toute son ampleur : la Retail Conference Stage n&rsquo;appartient pas \u00e0 des marques individuelles, mais est au service de l&rsquo;ensemble de la Branche. Elle montre que :   <\/span><span lang=\"de-DE\"><em>Si ce n&rsquo;est pas ici, alors o\u00f9 ?<\/em><\/span><span lang=\"de-DE\">\u00bb, a d\u00e9clar\u00e9 Carsten Sch\u00fcrg, chef de projet de l&rsquo;ISPO Retail Club.<\/span><\/p>\n<p lang=\"en-GB\"><span lang=\"en-GB\">Gr\u00e2ce \u00e0 cette offre, l\u2019ISPO Retail Club continue de se structurer davantage. Au sein de ce panel d\u00e9di\u00e9, les membres b\u00e9n\u00e9ficient d\u2019informations exclusives et peuvent ainsi relayer directement les \u00e9changes de la conf\u00e9rence au sein de la communaut\u00e9 du secteur du sport. \u00c0 l\u2019issue de cet \u00e9v\u00e9nement, les membres inscrits sont invit\u00e9s \u00e0 l\u2019Happy Hour organis\u00e9e dans le Retail Lounge, avant que l\u2019ISPO Executive Night ne vienne parachever ce dialogue sectoriel au plus haut niveau.  <\/span><\/p>\n<p lang=\"en-GB\"><strong>ISPO r\u00e9affirme ses ambitions<\/strong><\/p>\n<p lang=\"en-GB\"><span lang=\"de-DE\">Pour Lena Haushofer, directrice du salon, cette table ronde <\/span><span lang=\"de-DE\"><em>\u00ab Strat\u00e9gies d\u2019avenir pour le commerce du sport \u00bb<\/em><\/span><span lang=\"de-DE\"> constitue un signal fort : \u00ab Par cette initiative, l\u2019ISPO d\u00e9montre qu\u2019elle offre une orientation et apporte une structure, et explique comment elle le fait. La communaut\u00e9 est un levier essentiel pour relever les d\u00e9fis \u00e0 venir dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport. C\u2019est pourquoi nous ne nous contentons pas de cr\u00e9er de nombreuses opportunit\u00e9s de mise en relation professionnelle, mais accordons \u00e9galement une grande importance au \u00ab matchmaking \u00bb en 2025 : la possibilit\u00e9 de rencontrer de mani\u00e8re planifi\u00e9e les bons interlocuteurs. \u00bb<\/span><\/p>\n<p lang=\"en-GB\"><span lang=\"de-DE\">L&rsquo;ISPO r\u00e9affirme ainsi sa volont\u00e9 non seulement de pr\u00e9senter des produits, mais aussi de contribuer activement \u00e0 fa\u00e7onner l&rsquo;avenir. La num\u00e9risation, le d\u00e9veloppement durable, les nouveaux modes de consommation et la rentabilit\u00e9 ne sont pas des th\u00e8mes abstraits, mais d\u00e9terminent directement la capacit\u00e9 d&rsquo;action de l&rsquo;ensemble de la Branche. La Retail Conference Stage a pour objectif de donner des impulsions et de mettre en avant des solutions.  <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ISPO parviendra, pour la premi\u00e8re fois, \u00e0 r\u00e9unir sur une m\u00eame sc\u00e8ne les principaux d\u00e9cideurs du commerce sp\u00e9cialis\u00e9 dans le sport en Allemagne. Margit Gosau, PDG de Sport 2000 Group International, le Dr Alexander von Preen, PDG d\u2019INTERSPORT Deutschland eG, et Arnaud Sauret, PDG de Decathlon Allemagne, pr\u00e9senteront en exclusivit\u00e9, le 30 novembre 2025, lors du salon ISPO \u00e0 Munich, les strat\u00e9gies d\u2019avenir de leurs organisations commerciales.   <\/p>\n","protected":false},"author":5,"featured_media":180922,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-182288","news","type-news","status-publish","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ISPO : le dialogue plut\u00f4t que la concurrence - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISPO : le dialogue plut\u00f4t que la concurrence - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"L&#039;ISPO parviendra, pour la premi\u00e8re fois, \u00e0 r\u00e9unir sur une m\u00eame sc\u00e8ne les principaux d\u00e9cideurs du commerce sp\u00e9cialis\u00e9 dans le sport en Allemagne. Margit Gosau, PDG de Sport 2000 Group International, le Dr Alexander von Preen, PDG d\u2019INTERSPORT Deutschland eG, et Arnaud Sauret, PDG de Decathlon Allemagne, pr\u00e9senteront en exclusivit\u00e9, le 30 novembre 2025, lors du salon ISPO \u00e0 Munich, les strat\u00e9gies d\u2019avenir de leurs organisations commerciales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T15:18:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/02\/ISPO_MUNICH24.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-le-dialogue-plutot-que-la-concurrence\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-le-dialogue-plutot-que-la-concurrence\\\/\",\"name\":\"ISPO : le dialogue plut\u00f4t que la concurrence - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-le-dialogue-plutot-que-la-concurrence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-le-dialogue-plutot-que-la-concurrence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ISPO_MUNICH24.png\",\"datePublished\":\"2025-09-25T22:00:00+00:00\",\"dateModified\":\"2026-10-28T15:18:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-le-dialogue-plutot-que-la-concurrence\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-le-dialogue-plutot-que-la-concurrence\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-le-dialogue-plutot-que-la-concurrence\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ISPO_MUNICH24.png\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ISPO_MUNICH24.png\",\"width\":1224,\"height\":668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/ispo-le-dialogue-plutot-que-la-concurrence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ISPO : le dialogue plut\u00f4t que la concurrence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ISPO : le dialogue plut\u00f4t que la concurrence - Sportbiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/","og_locale":"fr_FR","og_type":"article","og_title":"ISPO : le dialogue plut\u00f4t que la concurrence - Sportbiz","og_description":"L'ISPO parviendra, pour la premi\u00e8re fois, \u00e0 r\u00e9unir sur une m\u00eame sc\u00e8ne les principaux d\u00e9cideurs du commerce sp\u00e9cialis\u00e9 dans le sport en Allemagne. Margit Gosau, PDG de Sport 2000 Group International, le Dr Alexander von Preen, PDG d\u2019INTERSPORT Deutschland eG, et Arnaud Sauret, PDG de Decathlon Allemagne, pr\u00e9senteront en exclusivit\u00e9, le 30 novembre 2025, lors du salon ISPO \u00e0 Munich, les strat\u00e9gies d\u2019avenir de leurs organisations commerciales.","og_url":"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/","og_site_name":"Sportbiz","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","article_modified_time":"2026-10-28T15:18:43+00:00","og_image":[{"width":1224,"height":668,"url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/02\/ISPO_MUNICH24.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/","url":"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/","name":"ISPO : le dialogue plut\u00f4t que la concurrence - Sportbiz","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/#primaryimage"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/#primaryimage"},"thumbnailUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/02\/ISPO_MUNICH24.png","datePublished":"2025-09-25T22:00:00+00:00","dateModified":"2026-10-28T15:18:43+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/#primaryimage","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/02\/ISPO_MUNICH24.png","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/02\/ISPO_MUNICH24.png","width":1224,"height":668},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/ispo-le-dialogue-plutot-que-la-concurrence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"ISPO : le dialogue plut\u00f4t que la concurrence"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":3,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182288\/revisions"}],"predecessor-version":[{"id":199207,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/182288\/revisions\/199207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media\/180922"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=182288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=182288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}