{"id":182254,"date":"2023-08-16T00:00:00","date_gmt":"2023-08-15T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/gfk-markt-monitor-suisse-1er-2e-trimestre-2023\/"},"modified":"2023-08-16T00:00:00","modified_gmt":"2023-08-15T22:00:00","slug":"gfk-markt-monitor-suisse-1er-2e-trimestre-2023","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/gfk-markt-monitor-suisse-1er-2e-trimestre-2023\/","title":{"rendered":"GfK Markt Monitor Suisse 1er-2e trimestre 2023"},"content":{"rendered":"<p>Tous les march\u00e9s non alimentaires affichent une baisse au premier semestre. La r\u00e9gulation sur les march\u00e9s se poursuit et diff\u00e9rents facteurs d&rsquo;influence tels que la guerre, l&rsquo;\u00e9nergie, le climat, la pression sur les prix, les stocks exc\u00e9dentaires ainsi que l&rsquo;inflation marquent le premier semestre 2023. Selon l&rsquo;Office f\u00e9d\u00e9ral de la statistique (OFS), le rench\u00e9rissement est de plus 1,7% au mois de juin 2023.  <\/p>\n<p><strong>Loisirs :<\/strong> les jouets et les sports sont en grande partie en baisse. N\u00e9anmoins, des groupes de produits tels que les v\u00e9los de course, les articles de cyclisme, les sacs \u00e0 dos de sport et la nutrition sportive ainsi que les articles de sports nautiques b\u00e9n\u00e9ficient d&rsquo;une demande accrue ; ces derniers, en raison des conditions m\u00e9t\u00e9orologiques, surtout au mois de juin. Le sous-secteur des voyages continue d&rsquo;avoir le vent en poupe, m\u00eame s&rsquo;il s&rsquo;est quelque peu tass\u00e9 : \u00e0 la fin juin 2023, le sous-secteur des bagages atteindra son niveau d&rsquo;avant la pand\u00e9mie.  <\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Fashion<\/strong> continue de se redresser et termine le premier semestre juste en dessous de la parit\u00e9, mais est encore loin d&rsquo;atteindre le niveau de 2019. Alors que les mois d&rsquo;avril et de mai ont \u00e9t\u00e9 marqu\u00e9s par des v\u00eatements plus chauds et adapt\u00e9s \u00e0 la pluie en raison de la m\u00e9t\u00e9o, les v\u00eatements d&rsquo;\u00e9t\u00e9 ainsi que les chaussures d&rsquo;\u00e9t\u00e9 ont \u00e9t\u00e9 plus demand\u00e9s \u00e0 partir de juin. <\/p>\n<p>Les <strong>achats en ligne<\/strong> restent constamment \u00e0 la mode et atteignent une croissance cumul\u00e9e d&rsquo;environ 3% \u00e0 fin juin.<\/p>\n<p><u>Pr\u00e9visions conjoncturelles :<\/u> le Groupe d&rsquo;experts Pr\u00e9visions conjoncturelles s&rsquo;attend \u00e0 une croissance de l&rsquo;\u00e9conomie suisse nettement inf\u00e9rieure \u00e0 la moyenne de 1,1 % en 2023, suivie de 1,5 % en 2024 (PIB corrig\u00e9 de l&rsquo;effet de sportex). Selon le groupe d&rsquo;experts, l&rsquo;\u00e9conomie suisse a d\u00e9marr\u00e9 l&rsquo;ann\u00e9e sur les chapeaux de roue et les prix de l&rsquo;\u00e9nergie ont continu\u00e9 \u00e0 baisser. Cependant, les pressions inflationnistes restent \u00e9lev\u00e9es au niveau international et les risques conjoncturels sont prononc\u00e9s, selon le groupe d&rsquo;experts.  <\/p>\n<p>Pour 2023, le <u>taux de ch\u00f4mage<\/u> moyen devrait \u00eatre de 2,0% ; pour 2024, l&rsquo;Office f\u00e9d\u00e9ral de la statistique (OFS) pr\u00e9voit un taux de ch\u00f4mage moyen de 2,3%.<\/p>\n<p>L&rsquo;Office f\u00e9d\u00e9ral de la statistique s&rsquo;attend \u00e0 un rench\u00e9rissement <u>annuel<\/u> de 2,3 pour cent en 2023 et de 1,5 pour cent en 2024.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selon le Market Monitor de GfK pour le commerce de d\u00e9tail suisse, \u00e0 la fin du mois de juin 2023, le chiffre d&rsquo;affaires est en hausse de 1,7% par rapport au semestre 2022, favoris\u00e9 par une croissance de 3,3% dans l&rsquo;alimentaire\/le para-alimentaire. Le non-alimentaire est en l\u00e9ger recul de 0,7%. <\/p>\n","protected":false},"author":5,"featured_media":181435,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182254","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GfK Markt Monitor Suisse 1er-2e trimestre 2023 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/gfk-markt-monitor-suisse-1er-2e-trimestre-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GfK Markt Monitor Suisse 1er-2e trimestre 2023 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Selon le Market Monitor de GfK pour le commerce de d\u00e9tail suisse, \u00e0 la fin du mois de juin 2023, le chiffre d&#039;affaires est en hausse de 1,7% par rapport au semestre 2022, favoris\u00e9 par une croissance de 3,3% dans l&#039;alimentaire\/le para-alimentaire. 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