{"id":182242,"date":"2023-08-28T00:00:00","date_gmt":"2023-08-27T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/le-commerce-en-ligne-suisse-en-stagnation-au-1er-semestre-2023\/"},"modified":"2023-08-28T00:00:00","modified_gmt":"2023-08-27T22:00:00","slug":"le-commerce-en-ligne-suisse-en-stagnation-au-1er-semestre-2023","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-suisse-en-stagnation-au-1er-semestre-2023\/","title":{"rendered":"Le commerce en ligne suisse en stagnation au 1er semestre 2023"},"content":{"rendered":"<p><a href=\"https:\/\/blog.carpathia.ch\" target=\"_blank\" rel=\"noopener\">T\u00e9moignage de carpathia digital.business.blog - David Morand<\/a><\/p>\n<p>L&rsquo;examen des diff\u00e9rents segments montre que <strong>la mode (-10,7%)<\/strong> et <strong>les montres et bijoux (-21,2%)<\/strong> sont particuli\u00e8rement faibles. Pour la mode, il y a un creux en ligne, car selon GfK, le segment dans son ensemble (hors ligne et en ligne) est au m\u00eame niveau que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. En outre, les segments <strong>des m\u00e9dias (-1,6%)<\/strong> et <strong>de la vente par correspondance (-5,6%)<\/strong> sont en dessous de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.  <\/p>\n<p>Les <strong>secteurs Sport \/ \u00c9quipements sportifs (+37,2%)<\/strong>, <strong>Autres \/ Alimentation (+15,9%)<\/strong>et <strong>Home &amp; Living (+15%)<\/strong> ont connu une \u00e9volution positive <strong>.<\/strong> Les fournisseurs dans les domaines <strong>du sport<\/strong> et <strong>de la maison et de l&rsquo;habitat<\/strong> profitent de l&rsquo;<strong>effet de base<\/strong>, mais un <strong>glissement vers le canal en ligne<\/strong> se dessine \u00e9galement, car le march\u00e9 global est l\u00e9g\u00e8rement en baisse dans les deux segments.<\/p>\n<p>En revanche, le commerce alimentaire en ligne, qui s&rsquo;\u00e9tait d\u00e9j\u00e0 bien comport\u00e9 l&rsquo;ann\u00e9e derni\u00e8re \u00e0 la m\u00eame p\u00e9riode, fait encore un bond en avant. Outre les produits frais, <strong>de plus en plus d&rsquo;aliments secs pour le garde-manger<\/strong>, comme les p\u00e2tes, les sauces, les snacks, le caf\u00e9 et les boissons, sont achet\u00e9s en ligne. Brack.ch et Galaxus \u00e9largissent leurs gammes de produits alimentaires \u00e0 stocker ; Galaxus a annonc\u00e9 une forte croissance <a href=\"https:\/\/www.konsider.ch\/wenn-der-milchmann-klingelt-migros-coop,-kommt-er-immer-oefter-von-brack-galaxus-20230726\" target=\"_blank\" rel=\"noopener\">de 80% en juin par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente<\/a>.  <\/p>\n<p>L&rsquo;\u00e9volution sera int\u00e9ressante dans les mois \u00e0 venir, car l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, de bons chiffres d&rsquo;affaires ont \u00e9t\u00e9 r\u00e9alis\u00e9s dans les segments \u00e0 fort volume tels que le multim\u00e9dia, les loisirs, la maison et l&rsquo;habitat, et une course de rattrapage a \u00e9t\u00e9 lanc\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous disposons des derniers chiffres du moniteur de la vente \u00e0 distance (GfK, HANDELSVERBAND.swiss, Post) et ceux-ci indiquent une l\u00e9g\u00e8re augmentation de 2,8% des chiffres d&rsquo;affaires nominaux pour le premier semestre 2023. Pour la m\u00eame p\u00e9riode, le commerce de d\u00e9tail suisse (hors ligne &amp; en ligne) affiche une hausse de 1,7%. En tenant compte du taux d&rsquo;inflation, qui \u00e9tait de 1,7% en juin, cela correspond \u00e0 une croissance nulle. Une grande partie des commer\u00e7ants a donc connu un premier semestre difficile.   <\/p>\n","protected":false},"author":5,"featured_media":182243,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182242","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le commerce en ligne suisse en stagnation au 1er semestre 2023 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-suisse-en-stagnation-au-1er-semestre-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le commerce en ligne suisse en stagnation au 1er semestre 2023 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Nous disposons des derniers chiffres du moniteur de la vente \u00e0 distance (GfK, HANDELSVERBAND.swiss, Post) et ceux-ci indiquent une l\u00e9g\u00e8re augmentation de 2,8% des chiffres d&#039;affaires nominaux pour le premier semestre 2023. Pour la m\u00eame p\u00e9riode, le commerce de d\u00e9tail suisse (hors ligne &amp; en ligne) affiche une hausse de 1,7%. En tenant compte du taux d&#039;inflation, qui \u00e9tait de 1,7% en juin, cela correspond \u00e0 une croissance nulle. 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