{"id":182186,"date":"2023-10-12T00:00:00","date_gmt":"2023-10-11T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\/"},"modified":"2023-10-12T00:00:00","modified_gmt":"2023-10-11T22:00:00","slug":"odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\/","title":{"rendered":"Odlo lance le programme ReWear pour les articles de seconde main"},"content":{"rendered":"

Contribution : roz<\/a> - konsider.ch<\/a> - Photo de cottonbro studio<\/a><\/p>\n

Le fabricant de textiles de sport Odlo lance dans son magasin phare de la L\u00f6wenstrasse \u00e0 Zurich, ouvert d\u00e9but octobre, un programme pilote dans le cadre de sa nouvelle initiative de revente ReWear. Celle-ci consiste \u00e0 reprendre des produits Odlo et \u00e0 les revendre apr\u00e8s les avoir remis en \u00e9tat. Les v\u00eatements remis \u00e0 neuf seront disponibles dans le magasin \u00ab\u00a0\u00e0 une fraction du prix initial\u00a0\u00bb, \u00e9crit Odlo dans un communiqu\u00e9 de presse<\/a>. <\/div>\n
Nous commencerons par une trentaine d’articles. Les enseignements tir\u00e9s de cette exp\u00e9rience serviront \u00e0 d\u00e9velopper le concept, qui sera ensuite \u00e9tendu \u00e0 d’autres magasins de marque. <\/div>\n
C’est ainsi que cela doit fonctionner : Texaid se charge de trier et d’expertiser les v\u00eatements usag\u00e9s rapport\u00e9s. Les pi\u00e8ces s\u00e9lectionn\u00e9es sont ensuite nettoy\u00e9es et r\u00e9par\u00e9es \u00ab\u00a0pour qu’elles soient comme neuves\u00a0\u00bb. Parfois, une couche de base doit \u00eatre nettoy\u00e9e et d\u00e9barrass\u00e9e des n\u0153uds et des peluches ; dans d’autres cas, un travail plus important est n\u00e9cessaire. Texaid remplace \u00e9galement des composants de fermeture \u00e0 glissi\u00e8re, r\u00e9pare des trous ou remplace des \u00e9l\u00e9ments d\u00e9coratifs. <\/div>\n
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Odlo International<\/a>, une entreprise d’origine norv\u00e9gienne fond\u00e9e en 1946, est bas\u00e9e \u00e0 H\u00fcnenberg, pr\u00e8s de Zoug. C’est un acteur majeur dans les cat\u00e9gories des sous-v\u00eatements de sport fonctionnels, du running, de l’entra\u00eenement, du cyclisme, du ski de fond et de l’outdoor. L’entreprise emploie un peu plus de 700 personnes. Apr\u00e8s \u00eatre pass\u00e9e entre les mains d’un fonds d’investissement dans les ann\u00e9es 1980, Odlo a \u00e9t\u00e9 rachet\u00e9e en mai 2020 par Monte Rosa Sports Holding \u00e0 Rapperswil. <\/div>\n<\/div>\n<\/div>\n
\u00ab\u00a0La revente de v\u00eatements usag\u00e9s de collections pr\u00e9c\u00e9dentes permet de r\u00e9duire les d\u00e9chets tout au long du cycle de vie de nos produits\u00a0\u00bb, explique Johanna Heimlicher, directrice du d\u00e9veloppement durable chez Odlo, pour expliquer la motivation de ce nouveau programme. Selon elle, c’est un \u00e9l\u00e9ment cl\u00e9 de la promesse d’Odlo de renforcer l’\u00e9conomie circulaire. <\/div>\n","protected":false},"excerpt":{"rendered":"

Le fabricant de textiles de sport, dont le si\u00e8ge social est en Suisse, vend des v\u00eatements remis \u00e0 neuf \u00e0 des prix bas dans son nouveau magasin phare de Zurich.<\/p>\n","protected":false},"author":5,"featured_media":182187,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182186","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nOdlo lance le programme ReWear pour les articles de seconde main - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odlo lance le programme ReWear pour les articles de seconde main - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le fabricant de textiles de sport, dont le si\u00e8ge social est en Suisse, vend des v\u00eatements remis \u00e0 neuf \u00e0 des prix bas dans son nouveau magasin phare de Zurich.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/10\/naehen_pexels-cottonbro-studio-3738101-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\\\/\",\"name\":\"Odlo lance le programme ReWear pour les articles de seconde main - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/naehen_pexels-cottonbro-studio-3738101-scaled.jpg\",\"datePublished\":\"2023-10-11T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/naehen_pexels-cottonbro-studio-3738101-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/naehen_pexels-cottonbro-studio-3738101-scaled.jpg\",\"width\":1707,\"height\":2560,\"caption\":\"pexels-cottonbro-studio-3738101\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/odlo-lance-le-programme-rewear-pour-les-articles-de-seconde-main\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Odlo lance le programme ReWear pour les articles de seconde main\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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