{"id":182134,"date":"2023-12-01T00:00:00","date_gmt":"2023-11-30T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/decathlon-rachete-bergfreunde\/"},"modified":"2023-12-01T00:00:00","modified_gmt":"2023-11-30T23:00:00","slug":"decathlon-rachete-bergfreunde","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/decathlon-rachete-bergfreunde\/","title":{"rendered":"Decathlon rach\u00e8te Bergfreunde"},"content":{"rendered":"
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Bergfreunde faisait partie depuis dix ans du distributeur am\u00e9ricain de produits outdoor Backcountry. L’acquisition a \u00e9t\u00e9 sign\u00e9e le 24 novembre 2023 et devrait \u00eatre finalis\u00e9e au premier trimestre 2024. Bergfreunde deviendra une filiale \u00e0 100 % de Decathlon, mais continuera d’agir de mani\u00e8re ind\u00e9pendante sur le plan organisationnel et op\u00e9rationnel. <\/p>\n

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Decathlon est un fabricant et distributeur international d’\u00e9quipements et de v\u00eatements de sport, bas\u00e9 \u00e0 Villeneuve-d’Ascq. L’entreprise propose des \u00e9quipements et des v\u00eatements pour plus de 75 sports et a plus de 35 000 articles de sport diff\u00e9rents dans son assortiment, principalement sous ses propres marques. Decathlon poss\u00e8de 1751 magasins dans 72 pays \u00e0 travers le monde et emploie pr\u00e8s de 105.000 personnes. En 2022, Decathlon a r\u00e9alis\u00e9 un chiffre d’affaires net de 15,4 milliards d’euros dans le monde. euros, soit une augmentation de 12% par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente.<\/a><\/p>\n<\/div>\n

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Le fabricant fran\u00e7ais d’articles de sport Decathlon a rachet\u00e9 le sp\u00e9cialiste de l’outdoor en ligne Bergfreunde.<\/p>\n","protected":false},"author":5,"featured_media":182136,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182134","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nDecathlon rach\u00e8te Bergfreunde - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/decathlon-rachete-bergfreunde\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon rach\u00e8te Bergfreunde - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le fabricant fran\u00e7ais d'articles de sport Decathlon a rachet\u00e9 le sp\u00e9cialiste de l'outdoor en ligne Bergfreunde.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/decathlon-rachete-bergfreunde\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/09\/Decathlon_Logo_PeB-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/decathlon-rachete-bergfreunde\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/decathlon-rachete-bergfreunde\\\/\",\"name\":\"Decathlon rach\u00e8te Bergfreunde - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/decathlon-rachete-bergfreunde\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/decathlon-rachete-bergfreunde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Decathlon_Logo_PeB-scaled.jpg\",\"datePublished\":\"2023-11-30T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/decathlon-rachete-bergfreunde\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/decathlon-rachete-bergfreunde\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/decathlon-rachete-bergfreunde\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Decathlon_Logo_PeB-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Decathlon_Logo_PeB-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/decathlon-rachete-bergfreunde\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Decathlon rach\u00e8te Bergfreunde\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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