{"id":182124,"date":"2023-12-14T00:00:00","date_gmt":"2023-12-13T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/gfk-podcast-le-comportement-actuel-des-consommateurs-en-suisse\/"},"modified":"2023-12-14T00:00:00","modified_gmt":"2023-12-13T23:00:00","slug":"gfk-podcast-le-comportement-actuel-des-consommateurs-en-suisse","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/gfk-podcast-le-comportement-actuel-des-consommateurs-en-suisse\/","title":{"rendered":"GfK Podcast - Le comportement actuel des consommateurs en Suisse"},"content":{"rendered":"<p><a href=\"https:\/\/www.gfk.com\/de\/am-markt-und-konsumentenpuls?utm_campaign=eunce_ch_2023_Podcast_series&amp;utm_medium=email&amp;_hsmi=286495654&amp;_hsenc=p2ANqtz-9Aaq0yVJPKwq3QNcCNgfr8ca5mhj0tM2vcHfVqn60ZN3B06dZ99bggSpPiYH3SBupiRs32J8PqhEJ0I9chZN5ovFQe-mbhkS9mqJjPFczbvjwTRXU&amp;utm_content=286495654&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>vers le podcast<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les pr\u00e9occupations actuelles ont un impact sur les tendances de consommation actuelles. La consommation consciente et sophistiqu\u00e9e est une tendance qui gagne actuellement en importance. Quelles sont les autres tendances actuelles en Suisse ? Et comment la consommation consciente se traduit-elle dans les chiffres de vente ? Obtenez des insights \u00e0 la pointe de l&rsquo;actualit\u00e9      <\/p>\n","protected":false},"author":5,"featured_media":181435,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182124","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GfK Podcast - Le comportement actuel des consommateurs en Suisse - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/gfk-podcast-le-comportement-actuel-des-consommateurs-en-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GfK Podcast - Le comportement actuel des consommateurs en Suisse - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Les pr\u00e9occupations actuelles ont un impact sur les tendances de consommation actuelles. 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