{"id":182019,"date":"2024-03-01T00:00:00","date_gmt":"2024-02-29T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/decathlon-renforce-sa-presence-dans-les-centres-villes\/"},"modified":"2024-03-01T00:00:00","modified_gmt":"2024-02-29T23:00:00","slug":"decathlon-renforce-sa-presence-dans-les-centres-villes","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/decathlon-renforce-sa-presence-dans-les-centres-villes\/","title":{"rendered":"Decathlon renforce sa pr\u00e9sence dans les centres-villes"},"content":{"rendered":"<p><a href=\"https:\/\/www.konsider.ch\/\" target=\"_blank\" rel=\"noopener\">Rapport Konsider, rap<\/a><\/p>\n<div class=\"css-uhcm3k\" data-cy=\"draft-view__paragraph\">Le g\u00e9ant de la distribution d&rsquo;articles de sport Decathlon ouvre ces jours-ci trois nouveaux magasins en Suisse - apr\u00e8s avoir inaugur\u00e9 six magasins dans le pays l&rsquo;ann\u00e9e derni\u00e8re. L&rsquo;expansion \u00e0 Gen\u00e8ve, Vevey et Winterthur se fait \u00ab\u00a0en raison de la demande croissante de notre client\u00e8le dans les centres-villes et des r\u00e9sultats r\u00e9jouissants de nos derni\u00e8res ouvertures\u00a0\u00bb, explique Patrice Dupasquier, directeur du d\u00e9veloppement chez Decathlon Suisse. <\/div>\n<div data-cy=\"draft-view__paragraph\"><\/div>\n<div class=\"css-uhcm3k\" data-cy=\"draft-view__paragraph\">A Gen\u00e8ve, le magasin du centre commercial des Eaux Vives changera \u00e9galement de surface de vente \u00e0 l&rsquo;int\u00e9rieur du site : il offrira 550 m\u00e8tres carr\u00e9s au lieu de 300. Le nouveau magasin Decathlon de Gen\u00e8ve se trouve au Centre Conf\u00e9d\u00e9ration ; il s&rsquo;agit du troisi\u00e8me site Decathlon de la ville (apr\u00e8s Les Cygnes et les Eaux Vives) et devrait disposer d&rsquo;une surface de 400 m\u00e8tres carr\u00e9s. <\/div>\n<div data-cy=\"draft-view__paragraph\"><\/div>\n<div data-cy=\"draft-view__paragraph\"><strong>Centres-villes, p\u00e9riph\u00e9ries, montagnes<\/p>\n<p><\/strong><\/div>\n<div class=\"css-uhcm3k\" data-cy=\"draft-view__paragraph\">A Winterthur, il s&rsquo;agit du deuxi\u00e8me magasin de centre-ville de Decathlon (en plus du magasin d\u00e9j\u00e0 existant dans le centre commercial Gr\u00fczemarkt). Le magasin, situ\u00e9 en face de la gare, s&rsquo;\u00e9tend sur 300 m\u00e8tres carr\u00e9s. \u00ab\u00a0Nous souhaitons offrir une exp\u00e9rience d&rsquo;achat de proximit\u00e9 qui permette aux clients d&rsquo;acc\u00e9der plus facilement \u00e0 tous les produits et services de Decathlon, tout en b\u00e9n\u00e9ficiant des conseils de sp\u00e9cialistes\u00a0\u00bb, explique Patricia Martinez, directrice du magasin.  <\/div>\n<div data-cy=\"draft-view__paragraph\"><\/div>\n<div class=\"css-uhcm3k\" data-cy=\"draft-view__paragraph\">En juin, un nouveau Decathlon ouvrira ses portes au centre-ville de Vevey, \u00e0 quelques pas de la gare. Comme dans les autres magasins du centre-ville, l&rsquo;offre Decathlon pourra \u00eatre command\u00e9e par Click &amp; Collect et livr\u00e9e dans les 12 heures. <\/p>\n<\/div>\n<div class=\"css-uhcm3k\" data-cy=\"draft-view__paragraph\">\u00ab\u00a0Avec ces ouvertures, Decathlon Suisse souhaite se rapprocher de ses clients et se positionner sur les parcours de vie, de sport et d&rsquo;achat de la population suisse\u00a0\u00bb, pr\u00e9cise le communiqu\u00e9 \u00e0 ce sujet : \u00ab\u00a0D&rsquo;autres emplacements pourraient \u00eatre annonc\u00e9s dans le courant de l&rsquo;ann\u00e9e\u00a0\u00bb. Il est d\u00e9j\u00e0 officiel qu&rsquo;un magasin ouvrira ses portes en novembre \u00e0 Granges-Paccot. De mani\u00e8re g\u00e9n\u00e9rale, d&rsquo;autres ouvertures sont envisageables dans les centres-villes, en p\u00e9riph\u00e9rie et \u00e0 la montagne. <\/p>\n<\/div>\n<div class=\"css-uhcm3k\" data-cy=\"draft-view__paragraph\">En Suisse, Decathlon a lanc\u00e9 son premier magasin en 2017 et compte d\u00e9sormais environ 35 magasins dans tout le pays. <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant des articles de sport ouvre des magasins \u00e0 Gen\u00e8ve, Winterthur, Vevey et Granges-Paccot. D&rsquo;autres nouveaux sites devraient suivre cette ann\u00e9e. <\/p>\n","protected":false},"author":5,"featured_media":182020,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-182019","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon renforce sa pr\u00e9sence dans les centres-villes - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/decathlon-renforce-sa-presence-dans-les-centres-villes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon renforce sa pr\u00e9sence dans les centres-villes - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le g\u00e9ant des articles de sport ouvre des magasins \u00e0 Gen\u00e8ve, Winterthur, Vevey et Granges-Paccot. 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