{"id":182006,"date":"2024-03-22T00:00:00","date_gmt":"2024-03-21T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/comment-la-generation-z-vit-la-nouvelle-sensation-de-plein-air\/"},"modified":"2024-03-22T00:00:00","modified_gmt":"2024-03-21T23:00:00","slug":"comment-la-generation-z-vit-la-nouvelle-sensation-de-plein-air","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/comment-la-generation-z-vit-la-nouvelle-sensation-de-plein-air\/","title":{"rendered":"Comment la g\u00e9n\u00e9ration Z vit la nouvelle sensation de plein air"},"content":{"rendered":"<div class=\"introtext \" data-article-introtext=\"\">\n<p>Comment son jeu de mode en plein air a \u00e9volu\u00e9 au fil des ans, ce qu&rsquo;elle recherche et quels sont les devoirs des marques \u00e0 pr\u00e9sent.<\/p>\n<\/div>\n<div class=\"article__col-content\" data-article-content=\"\" data-component=\"article__col-content\">\n<div class=\"text paragraph--type--text\" data-paragraph-id=\"1074927\" data-linktype=\"Intext-Link\" data-component=\"text\" data-once=\"ispo-tracking\">\n<h3 class=\"text__headline\"><span id=\"alle-insights-im-berblick-1074927\" class=\"menu-anchor\">Aper\u00e7u de tous les insights :<\/span><\/h3>\n<div class=\"text__body\">\n<ul>\n<li><a href=\"https:\/\/www.ispo.com\/sports-business\/outdoor-fashion-wie-die-gen-z-eine-neue-aera-der-mode-definiert?utm_campaign=ISP_2024_O_NWL_05&amp;utm_medium=mail_mmg&amp;utm_source=eloqua&amp;utm_content=ISP_2024_O_NWL_05_DE_MAN_editorschoice&amp;utm_marketing_tactic=awareness#evolution-des-outdoor-styles-von-gorpcore-zum-neuen-lebensgefhl-1074930\" target=\"_self\" data-auto-event-observed=\"true\">L&rsquo;\u00e9volution du style outdoor : du gorpcore \u00e0 un nouveau mode de vie<\/a><\/li>\n<li><a href=\"https:\/\/www.ispo.com\/sports-business\/outdoor-fashion-wie-die-gen-z-eine-neue-aera-der-mode-definiert?utm_campaign=ISP_2024_O_NWL_05&amp;utm_medium=mail_mmg&amp;utm_source=eloqua&amp;utm_content=ISP_2024_O_NWL_05_DE_MAN_editorschoice&amp;utm_marketing_tactic=awareness#1-outdoor-als-neuer-luxus-1074945\" target=\"_self\" data-auto-event-observed=\"true\">L&rsquo;ext\u00e9rieur, un nouveau luxe<\/a><\/li>\n<li><a href=\"https:\/\/www.ispo.com\/sports-business\/outdoor-fashion-wie-die-gen-z-eine-neue-aera-der-mode-definiert?utm_campaign=ISP_2024_O_NWL_05&amp;utm_medium=mail_mmg&amp;utm_source=eloqua&amp;utm_content=ISP_2024_O_NWL_05_DE_MAN_editorschoice&amp;utm_marketing_tactic=awareness#2-outdoor-fr-alle-ganz-ohne-leistungsdruck-1074957\" target=\"_self\" data-auto-event-observed=\"true\">Le plein air pour tous - sans pression de performance<\/a><\/li>\n<li><a href=\"https:\/\/www.ispo.com\/sports-business\/outdoor-fashion-wie-die-gen-z-eine-neue-aera-der-mode-definiert?utm_campaign=ISP_2024_O_NWL_05&amp;utm_medium=mail_mmg&amp;utm_source=eloqua&amp;utm_content=ISP_2024_O_NWL_05_DE_MAN_editorschoice&amp;utm_marketing_tactic=awareness#3-diverse-zielgruppen-zwischen-ugly-fashion-und-quiet-outdoor-1074966\" target=\"_self\" data-auto-event-observed=\"true\">Diff\u00e9rents groupes cibles : entre Ugly Fashion et Quiet Outdoor<\/a><\/li>\n<li><a href=\"https:\/\/www.ispo.com\/sports-business\/outdoor-fashion-wie-die-gen-z-eine-neue-aera-der-mode-definiert?utm_campaign=ISP_2024_O_NWL_05&amp;utm_medium=mail_mmg&amp;utm_source=eloqua&amp;utm_content=ISP_2024_O_NWL_05_DE_MAN_editorschoice&amp;utm_marketing_tactic=awareness#hausaufgaben-fr-brands-1074975\" target=\"_self\" data-auto-event-observed=\"true\">Devoirs pour les marques<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.ispo.com\/sports-business\/outdoor-fashion-wie-die-gen-z-eine-neue-aera-der-mode-definiert?utm_campaign=ISP_2024_O_NWL_05&amp;utm_medium=mail_mmg&amp;utm_source=eloqua&amp;utm_content=ISP_2024_O_NWL_05_DE_MAN_editorschoice&amp;utm_marketing_tactic=awareness\" target=\"_blank\" rel=\"noopener\">rapport complet de Julinae Menge, ISPO.COM<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus qu&rsquo;un hobby ou un d\u00e9fi, les activit\u00e9s de plein air ont une toute autre signification pour la g\u00e9n\u00e9ration Z que pour les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes, et elle l&rsquo;exprime \u00e0 travers la mode.<\/p>\n","protected":false},"author":5,"featured_media":181912,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-182006","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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