{"id":181999,"date":"2024-04-04T00:00:00","date_gmt":"2024-04-03T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/etude-omni-channel-management-2024-gestion-omni-canal-2024\/"},"modified":"2024-04-04T00:00:00","modified_gmt":"2024-04-03T22:00:00","slug":"etude-omni-channel-management-2024-gestion-omni-canal-2024","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/etude-omni-channel-management-2024-gestion-omni-canal-2024\/","title":{"rendered":"\u00c9tude \u00ab\u00a0Omni-Channel Management 2024\u00a0\u00bb (gestion omni-canal 2024)"},"content":{"rendered":"<p>La nouvelle \u00e9tude \u00ab\u00a0Omni-Channel Management 2024\u00a0\u00bb r\u00e9pond \u00e0 ces questions en se concentrant sur l&rsquo;Allemagne, l&rsquo;Autriche et la Suisse. La conclusion de l&rsquo;\u00e9tude du centre de recherche sur le management du commerce (IRM-HSG) de l&rsquo;universit\u00e9 de Saint-Gall : Les magasins ont actuellement un avantage sur les canaux de vente num\u00e9riques. Les commer\u00e7ants qui proposent leurs marchandises \u00e0 la fois en ligne et en magasin profitent de la polyvalence.  <\/p>\n<p><strong><a href=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/04\/Omnichannel_Studie_2024_UniSG.pdf\" target=\"_blank\" rel=\"noopener\">vers l&rsquo;\u00e9tude<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le commerce en ligne a-t-il pris d&rsquo;autres parts de march\u00e9 au commerce en magasin ? Quelle est l&rsquo;importance des diff\u00e9rents points de contact dans la d\u00e9cision d&rsquo;achat ? Et quels sont les commer\u00e7ants les plus connus actuellement ?  <\/p>\n","protected":false},"author":5,"featured_media":180593,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181999","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude &quot;Omni-Channel Management 2024&quot; (gestion omni-canal 2024) - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/etude-omni-channel-management-2024-gestion-omni-canal-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude &quot;Omni-Channel Management 2024&quot; (gestion omni-canal 2024) - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le commerce en ligne a-t-il pris d&#039;autres parts de march\u00e9 au commerce en magasin ? 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