{"id":181948,"date":"2024-05-13T00:00:00","date_gmt":"2024-05-12T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\/"},"modified":"2024-05-13T00:00:00","modified_gmt":"2024-05-12T22:00:00","slug":"interview-de-peter-bruggmann-50e-anniversaire-de-sazsport","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\/","title":{"rendered":"Interview de Peter Bruggmann - 50e anniversaire de SAZsport"},"content":{"rendered":"<p><strong>SAZsport :<\/strong> Quels sont les jalons de l&rsquo;\u00e9volution de l&rsquo;industrie des articles de sport au cours des 50 derni\u00e8res ann\u00e9es qui ont le plus influenc\u00e9 le secteur et, en l&rsquo;occurrence, le commerce sp\u00e9cialis\u00e9 ?<br \/>\n<strong>Peter Bruggmann : <\/strong>Le d\u00e9veloppement de nouveaux mat\u00e9riaux et de nouvelles technologies dans la fabrication d&rsquo;\u00e9quipements sportifs a am\u00e9lior\u00e9 les performances des produits et modifi\u00e9 les exigences des clients. La mondialisation a entra\u00een\u00e9 un \u00e9largissement de l&rsquo;offre d&rsquo;articles de sport, les produits provenant de diff\u00e9rentes parties du monde devenant plus accessibles. Cela a intensifi\u00e9 et renforc\u00e9 la concurrence dans le secteur de la vente au d\u00e9tail.  <\/p>\n<p><strong>SAZsport : <\/strong>Tendances du march\u00e9 et comportement des consommateurs : Comment le comportement d&rsquo;achat a-t-il \u00e9volu\u00e9 en cinq d\u00e9cennies ?<br \/>\n<strong>Bruggmann : <\/strong>Avec la num\u00e9risation et le commerce \u00e9lectronique, les habitudes d&rsquo;achat des consommateurs ont consid\u00e9rablement \u00e9volu\u00e9. De plus en plus de personnes ach\u00e8tent leurs articles de sport en ligne, soit sur des sites sp\u00e9cialis\u00e9s dans les articles de sport, soit sur des places de march\u00e9 en ligne g\u00e9n\u00e9ralistes. Les clients utilisent diff\u00e9rents canaux. Outre les boutiques fixes, ils utilisent les boutiques en ligne, le commerce social et les applications mobiles. La fid\u00e9lit\u00e9 et le lien avec un seul canal de vente diminuent. Les clients attendent aujourd&rsquo;hui des exp\u00e9riences d&rsquo;achat personnalis\u00e9es qui tiennent compte de leurs besoins et de leurs pr\u00e9f\u00e9rences. En utilisant l&rsquo;analyse des donn\u00e9es et l&rsquo;IA, les commer\u00e7ants peuvent fournir des recommandations personnalis\u00e9es et des offres sur mesure.      <\/p>\n<p><strong>SAZsport :<\/strong> Que repr\u00e9sente le commerce sp\u00e9cialis\u00e9 dans le sport et pourquoi les commer\u00e7ants sp\u00e9cialis\u00e9s stationnaires restent-ils importants \u00e0 l&rsquo;avenir ?<br \/>\n<strong>Bruggmann : <\/strong>Le commerce sp\u00e9cialis\u00e9 stationnaire aura encore ses chances \u00e0 l&rsquo;avenir. Outre les comp\u00e9tences techniques et les conseils d&rsquo;experts, c&rsquo;est avant tout la passion pour le sport et les produits qui est importante. Le contact personnel, l&rsquo;adaptation individuelle des \u00e9quipements sportifs, la disponibilit\u00e9, l&rsquo;exp\u00e9rience client et l&rsquo;\u00e9change avec des personnes partageant les m\u00eames id\u00e9es sont des avantages importants du commerce sp\u00e9cialis\u00e9.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Les clients attendent des exp\u00e9riences d&rsquo;achat\u00a0\u00bb<\/p>\n","protected":false},"author":5,"featured_media":181950,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-181948","news","type-news","status-publish","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview de Peter Bruggmann - 50e anniversaire de SAZsport - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview de Peter Bruggmann - 50e anniversaire de SAZsport - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"&quot;Les clients attendent des exp\u00e9riences d&#039;achat&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/05\/50Jahre_SAZsport.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\\\/\",\"name\":\"Interview de Peter Bruggmann - 50e anniversaire de SAZsport - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/50Jahre_SAZsport.png\",\"datePublished\":\"2024-05-12T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/50Jahre_SAZsport.png\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/50Jahre_SAZsport.png\",\"width\":800,\"height\":507},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/interview-de-peter-bruggmann-50e-anniversaire-de-sazsport\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Interview de Peter Bruggmann - 50e anniversaire de SAZsport\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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