{"id":181947,"date":"2024-05-06T00:00:00","date_gmt":"2024-05-05T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/evolution-du-chiffre-daffaires-du-commerce-de-detail-suisse-au-1er-trimestre-2024\/"},"modified":"2024-05-06T00:00:00","modified_gmt":"2024-05-05T22:00:00","slug":"evolution-du-chiffre-daffaires-du-commerce-de-detail-suisse-au-1er-trimestre-2024","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/evolution-du-chiffre-daffaires-du-commerce-de-detail-suisse-au-1er-trimestre-2024\/","title":{"rendered":"Evolution du chiffre d&rsquo;affaires du commerce de d\u00e9tail suisse au 1er trimestre 2024"},"content":{"rendered":"<p><a href=\"https:\/\/blog.carpathia.ch\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rapport de David Morant, carpathia.digital.business.blog<\/a><\/p>\n<div>Les groupes d&rsquo;assortiment de l&rsquo;\u00e9lectronique domestique, de la mode et de la maison\/l&rsquo;habitat ont connu une \u00e9volution n\u00e9gative. Parmi les exceptions positives dans le secteur non alimentaire, on trouve le bricolage et les loisirs avec le sport et les sous-segments des v\u00e9los \u00e9lectriques et des \u00e9quipements de cyclisme. <\/p>\n<\/div>\n<div>Selon les chiffres de GfK, le commerce en ligne tous segments confondus a l\u00e9g\u00e8rement augment\u00e9 de 2%. Il est int\u00e9ressant de jeter un coup d&rsquo;\u0153il sur les diff\u00e9rents groupes de produits propos\u00e9s par le moniteur de la vente \u00e0 distance. Les donn\u00e9es sont bas\u00e9es sur les chiffres d&rsquo;affaires de 94 membres de <a href=\"http:\/\/handelsverband.swiss\/\" target=\"_blank\" rel=\"noopener noreferrer\">HANDELSVERBAND.swiss.<\/a>  <\/p>\n<p>Les gammes Fashion et Home &amp; Living ont \u00e9galement des difficult\u00e9s en ligne, comme l&rsquo;ensemble du march\u00e9. Le secteur de la mode, en particulier, est dans une vall\u00e9e de larmes depuis trois ans. Par rapport \u00e0 l&rsquo;ann\u00e9e Corona 2021, les d\u00e9taillants de mode r\u00e9alisent des ventes en ligne inf\u00e9rieures de 30% au T1.  <\/p>\n<\/div>\n<div>En revanche, des augmentations en ligne ont \u00e9t\u00e9 r\u00e9alis\u00e9es dans les gammes loisirs, sport \/ \u00e9quipements sportifs et alimentation. Il convient de noter que la cat\u00e9gorie Alimentation comprend notamment les gammes alimentaires des grands magasins en ligne tels que Brack.ch et Galaxus, o\u00f9 il n&rsquo;est pas possible d&rsquo;acheter des produits frais. <\/p>\n<\/div>\n<div>Le segment de l&rsquo;\u00e9lectronique grand public a \u00e9galement connu une l\u00e9g\u00e8re progression, contrairement \u00e0 l&rsquo;ensemble du march\u00e9, et sa part en ligne \u00e9volue vers 55% - un d\u00e9fi pour les grands fournisseurs omni-canaux Interdiscount, Fust et Mediamarkt.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le commerce de d\u00e9tail suisse a connu une \u00e9volution l\u00e9g\u00e8rement positive hors ligne et en ligne au cours des trois premiers mois de l&rsquo;ann\u00e9e. Pour l&rsquo;ensemble du march\u00e9, le GfK Markt Monitor indique une croissance nominale de 1,7% au T1, avec un taux d&rsquo;inflation simultan\u00e9 de 1%. La petite croissance en volume est due \u00e0 une augmentation de 4,2% dans le secteur alimentaire \/ near food. Dans le segment non alimentaire, le march\u00e9 a en effet enregistr\u00e9 une baisse de 2,6%.   <\/p>\n","protected":false},"author":5,"featured_media":181895,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181947","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evolution du chiffre d&#039;affaires du commerce de d\u00e9tail suisse au 1er trimestre 2024 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/evolution-du-chiffre-daffaires-du-commerce-de-detail-suisse-au-1er-trimestre-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution du chiffre d&#039;affaires du commerce de d\u00e9tail suisse au 1er trimestre 2024 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le commerce de d\u00e9tail suisse a connu une \u00e9volution l\u00e9g\u00e8rement positive hors ligne et en ligne au cours des trois premiers mois de l&#039;ann\u00e9e. Pour l&#039;ensemble du march\u00e9, le GfK Markt Monitor indique une croissance nominale de 1,7% au T1, avec un taux d&#039;inflation simultan\u00e9 de 1%. La petite croissance en volume est due \u00e0 une augmentation de 4,2% dans le secteur alimentaire \/ near food. 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