{"id":181910,"date":"2024-06-05T00:00:00","date_gmt":"2024-06-04T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\/"},"modified":"2024-06-05T00:00:00","modified_gmt":"2024-06-04T22:00:00","slug":"outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\/","title":{"rendered":"OutDoor by ISPO : Nouveaux concepts \u00e0 partir de 2025"},"content":{"rendered":"

Cette ann\u00e9e, le salon a \u00e9t\u00e9 fortement perturb\u00e9 par les inondations dans le sud de l’Allemagne, ce qui a emp\u00each\u00e9 de nombreux visiteurs de se rendre \u00e0 Munich. Malgr\u00e9 ces d\u00e9fis, 621 exposants de 32 pays sont rest\u00e9s fid\u00e8les \u00e0 l’\u00e9v\u00e9nement. <\/p>\n

Nouvelle structure et offres cibl\u00e9es<\/strong><\/p>\n

\u00c0 partir de 2025, l’OutDoor by ISPO sera fondamentalement transform\u00e9. Inspir\u00e9 d’une \u00ab\u00a0vieille ville\u00a0\u00bb, un \u00ab\u00a0Built Environment\u00a0\u00bb sera cr\u00e9\u00e9, qui permettra d’explorer les halls d’exposition avec des rues \u00e9troites et des places anim\u00e9es. Des places ouvertes serviront d’espaces de pr\u00e9sentation pour les marques, et l’espace \u00ab\u00a0freestyle\u00a0\u00bb permettra aux nouveaux exposants de pr\u00e9senter leurs produits. <\/p>\n

Focalisation sur des groupes d’utilisateurs sp\u00e9cifiques<\/strong><\/p>\n

EOG et Messe M\u00fcnchen pr\u00e9voient d’axer davantage leur prospection et leurs offres sur les distributeurs, les d\u00e9veloppeurs de produits, les sp\u00e9cialistes de la RSE et les soci\u00e9t\u00e9s d’\u00e9tudes de march\u00e9. Un nouveau syst\u00e8me de gestion de la relation client et une base de donn\u00e9es compl\u00e8te des distributeurs devraient faciliter le ciblage de ces groupes. Des salles de r\u00e9union sp\u00e9ciales seront disponibles afin de maximiser la valeur du salon pour tous les participants. <\/p>\n

Les concepts d\u00e9taill\u00e9s et les prix de l’OutDoor by ISPO remani\u00e9 devraient \u00eatre pr\u00e9sent\u00e9s en octobre, et le nouveau salon aura lieu du 19 au 21 mai 2025<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour l’OutDoor by ISPO, les organisateurs EOG et Messe M\u00fcnchen pr\u00e9voient d\u00e9j\u00e0 de profonds changements pour 2025. <\/p>\n","protected":false},"author":5,"featured_media":181912,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-181910","news","type-news","status-publish","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"\nOutDoor by ISPO : Nouveaux concepts \u00e0 partir de 2025 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OutDoor by ISPO : Nouveaux concepts \u00e0 partir de 2025 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Pour l'OutDoor by ISPO, les organisateurs EOG et Messe M\u00fcnchen pr\u00e9voient d\u00e9j\u00e0 de profonds changements pour 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/10\/Outdoor_by_ISPO24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\\\/\",\"name\":\"OutDoor by ISPO : Nouveaux concepts \u00e0 partir de 2025 - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Outdoor_by_ISPO24.jpg\",\"datePublished\":\"2024-06-04T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Outdoor_by_ISPO24.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Outdoor_by_ISPO24.jpg\",\"width\":1200,\"height\":530},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OutDoor by ISPO : Nouveaux concepts \u00e0 partir de 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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