{"id":181910,"date":"2024-06-05T00:00:00","date_gmt":"2024-06-04T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\/"},"modified":"2026-10-28T09:30:14","modified_gmt":"2026-10-28T08:30:14","slug":"outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/outdoor-by-ispo-nouveaux-concepts-a-partir-de-2025\/","title":{"rendered":"Outdoor by ISPO : de nouveaux concepts \u00e0 partir de 2025"},"content":{"rendered":"<p>Cette ann\u00e9e, le salon a \u00e9t\u00e9 fortement perturb\u00e9 par les inondations dans le sud de l&rsquo;Allemagne, ce qui a emp\u00each\u00e9 de nombreux visiteurs de se rendre \u00e0 Munich. Malgr\u00e9 ces d\u00e9fis, 621 exposants de 32 pays sont rest\u00e9s fid\u00e8les \u00e0 l&rsquo;\u00e9v\u00e9nement. <\/p>\n<p><strong>Nouvelle structure et offres cibl\u00e9es<\/strong><\/p>\n<p>\u00c0 partir de 2025, le salon Outdoor by ISPO fera l&rsquo;objet d&rsquo;une refonte en profondeur. S&rsquo;inspirant d&rsquo;une \u00ab vieille ville \u00bb, un \u00ab environnement b\u00e2ti \u00bb sera cr\u00e9\u00e9, avec des rues \u00e9troites et des places anim\u00e9es, permettant ainsi de d\u00e9couvrir les halls d&rsquo;exposition. Des places ouvertes serviront d\u2019espaces de pr\u00e9sentation pour les marques, et dans l\u2019espace \u00ab Freestyle \u00bb, les nouveaux exposants pourront pr\u00e9senter leurs produits.  <\/p>\n<p><strong>Focalisation sur des groupes d&rsquo;utilisateurs sp\u00e9cifiques<\/strong><\/p>\n<p>EOG et Messe M\u00fcnchen pr\u00e9voient d&rsquo;axer davantage leur prospection et leurs offres sur les distributeurs, les d\u00e9veloppeurs de produits, les sp\u00e9cialistes de la RSE et les soci\u00e9t\u00e9s d&rsquo;\u00e9tudes de march\u00e9. Un nouveau syst\u00e8me de gestion de la relation client et une base de donn\u00e9es compl\u00e8te des distributeurs devraient faciliter le ciblage de ces groupes. Des salles de r\u00e9union sp\u00e9ciales seront disponibles afin de maximiser la valeur du salon pour tous les participants.  <\/p>\n<p>Les d\u00e9tails du concept et les tarifs du salon Outdoor by ISPO, enti\u00e8rement repens\u00e9, devraient \u00eatre pr\u00e9sent\u00e9s en octobre, et le nouveau salon se tiendra <strong>du 19 au 21 mai 2025<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les organisateurs, EOG et Messe M\u00fcnchen, pr\u00e9voient d&rsquo;ores et d\u00e9j\u00e0 des changements en profondeur pour le salon Outdoor by ISPO en 2025.  <\/p>\n","protected":false},"author":5,"featured_media":181912,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-181910","news","type-news","status-publish","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outdoor by ISPO : de nouveaux concepts \u00e0 partir de 2025 - 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