{"id":181907,"date":"2024-05-31T00:00:00","date_gmt":"2024-05-30T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/durabilite-longevite-la-philosophie-derriere-nnormal\/"},"modified":"2024-05-31T00:00:00","modified_gmt":"2024-05-30T22:00:00","slug":"durabilite-longevite-la-philosophie-derriere-nnormal","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/durabilite-longevite-la-philosophie-derriere-nnormal\/","title":{"rendered":"Durabilit\u00e9 & long\u00e9vit\u00e9 : la philosophie derri\u00e8re NNormal"},"content":{"rendered":"

Kilian Jornet<\/strong>, alpiniste et coureur de trail de renomm\u00e9e mondiale, s’est associ\u00e9 \u00e0 l’entreprise familiale de chaussures pour cr\u00e9er NNormal<\/strong>. \u00ab\u00a0Notre vision commune a \u00e9t\u00e9 une forte motivation pour lancer ce projet. Nous \u00e9tions d’accord sur le fait qu’une nouvelle fa\u00e7on de penser et d’agir par rapport \u00e0 notre environnement et aux activit\u00e9s de plein air \u00e9tait n\u00e9cessaire. La transparence et l’honn\u00eatet\u00e9 sont nos principes de base \u00e0 cet \u00e9gard : Nous voulons parler ouvertement de la fa\u00e7on dont nous produisons notre \u00e9quipement et du r\u00f4le que notre entreprise souhaite jouer pour la soci\u00e9t\u00e9 et l’environnement\u00a0\u00bb.<\/em><\/p>\n

Kilian Jornet souligne ensuite : \u00ab\u00a0Pour nous, la transparence consiste \u00e0 rendre public l’ensemble du processus de production. Nous nous effor\u00e7ons d’\u00e9viter la surconsommation en fabriquant des produits qui durent et qui sont solides. En utilisant diff\u00e9rents mat\u00e9riaux et en explorant diff\u00e9rents designs, nous nous effor\u00e7ons de minimiser notre impact sur l’environnement. C’est un chemin long et difficile, mais c’est ce qui nous motive \u00e0 le suivre\u00a0\u00bb.<\/em><\/p>\n

Objectif de durabilit\u00e9 et de responsabilit\u00e9<\/strong><\/p>\n

Pour NNormal<\/strong>, la long\u00e9vit\u00e9 de ses produits n’est pas seulement un argument de vente, mais la raison de son existence. Plus la dur\u00e9e de vie des produits est longue, plus la consommation et les \u00e9missions sont faibles. Chaque d\u00e9cision est prise dans le but de contribuer positivement \u00e0 l’environnement et d’agir de mani\u00e8re responsable. <\/p>\n

D\u00e9couvrez les produits durables et r\u00e9sistants de NNormal<\/strong>. Ensemble, nous pouvons construire un avenir meilleur, \u00e9tape par \u00e9tape. <\/p>\n

CONTACT & PRODUCTION SA<\/strong>, Piazza Grande 15, Locarno
\ninfo@contactproduction.ch
\n091 751 61 32
\nShowroom TMC : SR300
\nShowroom Aigle : R24
\nwww.contactproduction.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La long\u00e9vit\u00e9 vous emm\u00e8ne plus loin
\nChez NNormal, nous sommes convaincus qu’une utilisation prolong\u00e9e de l’\u00e9quipement sportif entra\u00eene un impact moindre sur l’environnement. Plus de kilom\u00e8tres parcourus avec la m\u00eame chaussure signifie moins d’\u00e9missions et une consommation r\u00e9duite de ressources. Une \u00e9tude men\u00e9e par NNormal a permis de d\u00e9terminer combien de kilom\u00e8tres leurs chaussures durent r\u00e9ellement, et les r\u00e9sultats confirment que la long\u00e9vit\u00e9 contribue de mani\u00e8re d\u00e9cisive \u00e0 la r\u00e9duction de l’empreinte \u00e9cologique. <\/p>\n","protected":false},"author":2264,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181907","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"\nDurabilit\u00e9 & long\u00e9vit\u00e9 : la philosophie derri\u00e8re NNormal - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/durabilite-longevite-la-philosophie-derriere-nnormal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Durabilit\u00e9 & long\u00e9vit\u00e9 : la philosophie derri\u00e8re NNormal - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"La long\u00e9vit\u00e9 vous emm\u00e8ne plus loin Chez NNormal, nous sommes convaincus qu'une utilisation prolong\u00e9e de l'\u00e9quipement sportif entra\u00eene un impact moindre sur l'environnement. Plus de kilom\u00e8tres parcourus avec la m\u00eame chaussure signifie moins d'\u00e9missions et une consommation r\u00e9duite de ressources. Une \u00e9tude men\u00e9e par NNormal a permis de d\u00e9terminer combien de kilom\u00e8tres leurs chaussures durent r\u00e9ellement, et les r\u00e9sultats confirment que la long\u00e9vit\u00e9 contribue de mani\u00e8re d\u00e9cisive \u00e0 la r\u00e9duction de l'empreinte \u00e9cologique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/durabilite-longevite-la-philosophie-derriere-nnormal\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/durabilite-longevite-la-philosophie-derriere-nnormal\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/durabilite-longevite-la-philosophie-derriere-nnormal\\\/\",\"name\":\"Durabilit\u00e9 & long\u00e9vit\u00e9 : la philosophie derri\u00e8re NNormal - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2024-05-30T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/durabilite-longevite-la-philosophie-derriere-nnormal\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/durabilite-longevite-la-philosophie-derriere-nnormal\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/durabilite-longevite-la-philosophie-derriere-nnormal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Durabilit\u00e9 & long\u00e9vit\u00e9 : la philosophie derri\u00e8re NNormal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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